Social Media Ideas for Media Experts

Media Spotlight 2026 brings global insights to the NZ media industry

Media Spotlight 2026 brought together advertisers, agency leaders and media executives to discuss trends and challenges facing the industry. The post Media Spotlight 2026 brings gl...

Who to follow: 75 media consultants to help your newsroom

There is a wise owl out there for any challenge your newsroom wants to solve, like coming up with a brand new social media strategy, improving newsroom culture or implementing gene...

PPA boss: social media climate presents opportunity for 'expertly curated content'

Sajeeda Merali, chief executive of the Professional Publishers Association, calls on platforms to be held accountable for harmful algorithmic content.

Smart Indians Trust Independent News Creators Over TV News For Obvious Reasons

Marketers Discuss Capturing Consumer Attention

CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discuss how businesses can capture and maintain consumer in...

HelloNation CEO Bob Bartosiewicz Examines the Future of Expert-Driven Content Marketing in Community Media

As traditional advertising loses ground, HelloNation’s edvertising model points toward a more credible and durable path for local professionals. Where is content marketing heading,...

Why video measurement should reflect how people actually watch – Q+A with Murray Love

Household viewing habits have changed considerably but reporting metrics are still stuck in the past says media expert Murray Love. The post Why video measurement should reflect ho...

Media’s last advantage in AI era Is brand Identity — INMA Boss

He encouraged Nigerian media organisations to embrace change and adapt to evolving forms of journalism. Wilkinson also observed that many African media organisations depend heavil...

Book Publicity Pro Scott Lorenz and Media Expert Jess Todtfeld Reveal How Authors Can Win More Media Coverage

New Success in Media articles share insider strategies for securing publicity, delivering memorable interviews, and building a successful author platform.

4 Trends to Watch During TV Upfront Season

ADWEEK spoke with ad leaders from Disney, Netflix, Amazon, and more, and here are the trends that stood out.

Marketers Discuss Capturing Consumer Attention

CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discuss how businesses can capture and maintain consumer in...

AI Is Running Your Paid Media Now – Here’s What The Experts Actually Think About That

Paid media has always been a discipline that rewards whoever understands the system best. For two decades, that meant knowing... The post AI Is Running Your Paid Media Now – Here’s...

What Brands Are Actually Worried About Behind Closed Doors, According to Ad Leaders

From reach to ROI, ad leaders from Netflix, Disney, Fox, and more reveal the challenges marketers are facing during upfront season.

Building a tier-1 media map for new media

Tier-1 doesn’t mean what it used to. Kate Dmytrenko is senior PR director at The Colab.  The media landscape is contracting and expanding at the same time. These two realities may...

A Playbook for Marketers That Puts the Spotlight on the Culture Economy

This post was created in partnership with TelevisaUnivision  Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant...

Private radio’s fight to get its voice heard

From live IPs to digital content and tier-3 reach, FM channels are tuning into multi-platform audience preferences

CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, “TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content I...

Media 360: What's the biggest change affecting media this year?

The Campaign Podcast summarises the top takeaways from Campaign's Media 360 conference, featuring Zenith's Sannah Rogers and Dentsu Media's James Bailey.

MediaWorks launches new brand campaign

MediaWorks has launched a new brand position and campaign, refocusing on audio to reflect its broadcast reach across the country. The post MediaWorks launches new brand campaign ap...

How media analysis helps companies understand public perception

Many companies don’t really know what people are actually saying about them. They might look at their Google ratings once a month. But that only shows the surface of the full pictu...

Dynamically Inserted Billboards In TV Content: Groundbreaking Or Distracting?

For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad pla...

Marketing Experts Stress Communication Amid AI Shift

CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, marketing professionals say young people entering the field should no...

Meta’s Slop Problem; What’s A Media Buyer To Do?

In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI crea...

Internet Defamation Expert Witness: Legal Experts AI Names the Top 8 in Practice

A false post can spread across the internet in hours and follow someone for years. This list recognizes the best internet defamation expert witnesses in practice that attorneys can...