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You Down With DBE? There’s a new type of DSP But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and pr...
Opill, GRE, Buddig, MilkPEP, Amazon Prime, Finom, Ontario Beef, Tango
Move designed to open up inventory to online advertisers.
Ads that trust their audience benefit from increased creative impact.
We pay tribute to 10 of the most unusual TV ad complaints made to – and dismissed by – the ASA in the last 12 months. Spend just a few minutes reading the decisions on the Advertis...
At ADWEEK House, companies such as GM and The Trade Desk revealed how news is creating reach and brand safety.
The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent.
As AI becomes ingrained in work, society and culture, the industry’s thinkers and wider commentators have turned their attention to the concept of taste.
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.
By: Anthony Dubiel The advertising industry is experiencing a challenge when it comes to attention span. Consumers encounter numerous online advertisements daily, but they mostly i...
This episode was sponsored by Verve. Verve captures over a billion daily search, AI chat and zero-party signals, giving brands and publishers a real-time understanding of intent. D...
AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France. Check out the mi...
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within...
The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business
Uber Eats, in partnership with Special and EssenceMediacom, has launched the latest swear-worthy campaign for its 'Ding dong deals' platform. The post Uber Eats launches latest ‘Di...
For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad pla...
Adam & Eve\TBWA created the ad.
Every channel in your plan quietly forces a trade-off. Search and social are easy to target and measure, so they win the budget, but they do their best work at the bottom of the fu...
By Abirame Shanthakumar Introduction Airport advertising has become more digital over time. It is no longer a simple billboard, but an interactive digital board. It has transformed...
Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday,...
The AI lab is scaling its ads business while aiming to challenge Anthropic on enterprise dollars.
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