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AdPower has launched a major new marketing campaign inviting the next generation of food and beverage brands to embark on a relationship with outdoor and audio advertising
Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One?
Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One?
Reaching more potential buyers, strengthening brand memory, and creating the conditions for sustainable growth.
Ahead of Advertising Week New York 2026, a novel campaign titled 'Give AI a Break' has been launched by Advertising Week New York in collaboration with Mekanism. The campaign prese...
Arapahoe Basin's latest advertising campaign, 'No B.S. Just Skiing,' focuses on the core appeal of the mountain: straightforward skiing and snowboarding. Created by Cactus, the cam...
Pro ai、生成した広告バナーを出稿前に採点する新機能を追加。DPro市場データで勝ち筋と差別化余地を評価
TeqBlaze, the independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this...
Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads
Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday....
Just Eat, Princess Margaret, Qualia, Connecticut DPH, Kwik Fit, and more
Billboard agency vs. vendor: why an OOH agency gets you better rates, placements, and strategy than buying direct from a billboard owner. The post Fan Club Billboards: How to Buy a...
Sorry, this entry is only available in Japanese. For the sake of viewer convenience, the content is shown belo […]
This post was created in partnership with Silverpush Contextual intelligence is a powerful tool for helping brands target media viewers in a new way. During an ADWEEK House Adverti...
How to leverage athletes’ influence, choosing high-dwell placements, and avoiding tokenism.
OpenAI’s new ad format could blur the lines between advertising, sales, and customer service.
Splashy new programmatic media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet. The post How ChatGPT...
In this Ads Decoded episode, we discuss ad creative — and how it can make or break your YouTube campaigns.
This post was created in partnership with Viant An ad can generate millions of impressions, spark controversy, or rack up views. But none of those measures alone reveals whether pe...
The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research...
The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and court more decision-makers.
Goodwipes launched a playful advertising campaign titled 'Just for Butts,' positioning it as a response to Wet Ones' 'Just for Hands' campaign. The initiative featured out-of-home...
The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.
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