Social Media Ideas for Liveramp

LiveRamp: The Publicis Deal Leaves Little Upside For New Investors

Publicis agrees to preserve LiveRamp’s neutrality. Will it matter?

A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis competitors are already pulling back. 

FTC Approves Publicis’ $2.2 Billion LiveRamp Deal With ‘Neutrality’ Conditions

The order outlined numerous rules Publicis must abide by in an attempt to maintain market neutrality

Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal

Pixel Me Rollin’  After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to t...

Send ChatGPT ad conversions to OpenAI Ads with RudderStack

Send ChatGPT ad conversions to OpenAI Ads from your RudderStack events, via the Conversions API, the Pixel, or both, with dedupe and PII hashing built in.

Ramp launches AR product to pair with payment capacities

Financial operations platform Ramp, traditionally associated with outbound payments, now has a solution for inbound payments via the new Ramp Accounts Receivable product.

Introducing Rudder Lookout: From analysis to audience in minutes

Analyze your warehouse data, build audiences from that analysis, and sync them to Meta, Google, Braze and more from one AI-native workflow. No SQL, no CSVs.

AI Gateway for Advertising: Governed AI Agents | Snowflake

AI Gateway for Advertising (preview) brings governed MCP integrations for Meta and TikTok to Cortex Agents — combining enterprise data with live platform signals.

Roster Launches Instagram Creator Discovery & Meta Partnership Ads for Ecommerce and DTC Brands

Built on Meta’s official APIs, Roster enables brands to find and evaluate Instagram creators who fit their brand, and get permission to run their ambassadors’ best-performing UGC p...

CustomerLake enters Beta: Leading enterprises going live with the Agentic CDP

Today, we’re excited to share a major CustomerLake milestone: Campaign Agents is...

Roster Launches Instagram Creator Discovery & Meta Partnership Ads for Ecommerce and DTC Brands

Built on Meta's official APIs, Roster enables brands to find and evaluate Instagram creators who fit their brand, and get permission to run their ambassadors' best-performing UGC p...

How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive. That’s because Apple’s...

Simon Just Launched an Ad Network. Marketers Should Pay Attention to What It Connects

The platform closes a retail measurement gap as e-commerce tracking becomes harder.

LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360

LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and company info to target streaming ads programmatically. The po...

Kochava Unveils Creative Services Workspaces on StationOne, Featuring Leading Partners Higgsfield, Luma, and Spaceback b...

Empowering Creative Teams to Move Faster, Personalize Deeper, and Focus on What Matters Most Kochava, the leading real-time data solutions company for omnichannel outcomes, announc...

VideoAmp Bets On AI To Connect Ad Planning And Measurement

VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promot...

Capturing the Moving Target of Consumer Intent

This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an […]

Meta streamlines creator, brand tie-ups with new marketing hub

Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing features, expanded APIs and more.

Vibe Expands Connected TV Platform With Agent Access and Six New Integrations

Advertisers can launch and manage streaming TV campaigns from Claude, ChatGPT, a terminal, or their own applications, all against the same account. Vibe, the streaming TV ad platfo...

Ramp reaches $60B valuation as it pushes deeper into AI

The funding comes as Ramp's annualized revenue crosses $2B, and its customer count reaches 85,000.

Jamloop Launches Verified Supplyâ„¢ to Bring Greater Transparency and Accountability to CTV Advertising

New supply standard combines direct publisher relationships, granular campaign delivery data and independent Jounce Media validation “Premium inventory” is one of the most comm...

Clearout Expands Into a Trusted Data Qualification Layer for Modern GTM Teams

With Data Pulse and advanced Form Guard capabilities, Clearout is moving data quality upstream, qualifying contact data from capture through CRM entry.

Live Sports Streaming Has The Fans. Now Advertisers Need A Smarter Way To Reach Them

Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences that show up together in real time. It’s no surprise that...

The People Platform Unveils New Identity as Numetrix

The Stagwell company helps organizations turn behavioral and location intelligence into real-world consumer insight