Social Media Ideas for Iab Tech Lab

The IAB Wants To Get Ad Tech Speaking The Same Language About Digital Video

Ask five people in ad tech to define "CTV" – or any other streaming-related three-letter acronym – and you'll get five different answers. The IAB wants to fix that. The post The IA...

Advertisers Await Programmatic Pause Ads

The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their r...

Publisher Problems, DSP Solutions; Who’s Tagging Out?

Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for sho...

IAB New Zealand launches Wellington council

Digital advertising industry body IAB New Zealand has established a Wellington council to bring togethers senior leaders across the capital. The post IAB New Zealand launches Welli...

Jupiter Festival Miami Adds IAB as New Founding Partner Ahead of Launch

Jupiter Festival Miami Adds IAB as New Founding Partner Ahead of Launch

Jupiter Festival Miami Adds IAB as New Founding Partner Ahead of Launch

Jupiter Festival Miami Adds IAB as New Founding Partner Ahead of Launch

Teads Launches CTV Ensemble for Unified Omnichannel Orchestration

Comprehensive suite provides a single global access point for high-attention formats and measurable results – from brand storytelling to bottom-line performance. The launch highlig...

Hightouch Launches Exposure Log Matching for The Trade Desk

Advertisers and media networks can now tie campaign exposure directly to their own consented customer and household records, delivered straight to the warehouse without an intermed...

IAS Expands Brand Safety & Suitability Measurement to YouTube Audio Ads Campaigns

IAS AI-Driven Total Media Quality (TMQ) now brings independent, third-party brand safety & suitability measurement to YouTube Audio Ad campaigns Integral Ad Science (IAS) annou...

Pixels On Trial: Why The IAB Says A Recent Lawsuit Is A Threat To All Ad-Supported Media

State wiretapping laws written in the 1960s are now taking aim at targeting pixels used for standard ad measurement. In a recent lawsuit that’s currently being heard by the Washing...

iHeartMedia Brings Digital Targeting and Measurement to Broadcast Radio For the First Time

On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digita...

How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out

The bots are hungry for content. The content owners are hungry for monetization. And the IAB Tech Lab is working on new recommendations that will – hopefully – help everyone get fe...

Adstra Launches ID Connection Strength; Joint Research with InterMedia Advertising Exposes Identity Quality Gap in CTV T...

New Findings Show Verified, Person-Linked CTV IDs Outperform IP-Based Methods by 24% in Person-Link Stability Adstra, a leading provider of data and identity solutions, announced t...

Affinity Joins AdCP as Founding Member to Bring Enterprise Native Supply into Advertising's AI Future

Affinity to contribute towards agentic standards on privacy-preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers...

Broadcast Radio Enters New Era: iHeartMedia First to Bring 'AudioGraph' to Market, Introducing Digital Precision and Mea...

iHeartMedia, the No. 1 audio company in America unveiled AudioGraphâ„¢ a suite of advertising capabilities that, for the first time, will bring digital-like targeting, identity-bas...

New Webinar: Closing the Approval Gap in AI-Era Ad Tech

A single approved marketing tag can quietly load fourth-party code your security team has never seen, granting full access to your forms, customer data, and checkout pages. This o...

A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.

OpenAI Seeks Ad Format Innovation; Monetizing The Post-Click Web

OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers. The post OpenAI Seeks Ad Format Innovation; M...

TAG Loses Ground as P&G Drops Mandate and Google, Trade Desk Ditch Certifications

One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse

CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications

New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics co...

This New Tool Cuts Out Identity Providers By Linking Trade Desk Data With Brands’ First-Party IDs

A solution built by agentic marketing startup Hightouch seeks to cut out identity intermediaries, allowing advertisers to directly match The Trade Desk exposure data logs with thei...

StreamLayer and Curated.Media Launch Programmatic Access to Real-Time, Moment-Based Ad Inventory Across Streaming Video

Landmark collaboration enables brands and agencies to access high-attention ad moments inside live sports and on-demand video through programmatic workflows, helping publishers gen...

The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness

The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received. The public comment...

ChatGPT Advertising in 2026: Targeting, Formats & Costs