Social Media Ideas for Iab Tech Lab

IAB Tech Lab Announces Privacy Standards Portfolio Updates to Strengthen Privacy Compliance Across the Digital Advertisi...

Updates Advance Interoperability and Help Address Regulatory Requirements; Available for Public Comment Until September 11, 2026 IAB Tech Lab, the global digital advertising techni...

As AI reshapes brand visibility, IAB attempts to clean up measurement

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency proliferate. 

IAB prepares framework for measuring AI’s role in conversions

The Interactive Advertising Bureau (IAB) is developing a framework to help the advertising industry measure and credit conversions influenced by AI. The framework is scheduled for...

TechDigital Labs Announces Integrated Marketing and Technology Service Model.

TechDigital Labs has announced an integrated service model that brings together search engine optimisation, social media marketing, web development, branding, content support and c...

IAB revisits AI disclosure in ads as legal requirements multiply

With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry baseline, but implementation remains murky.

Adstra Launches ID Connection Strength; Joint Research with InterMedia Advertising Exposes Identity Quality Gap in CTV T...

New Findings Show Verified, Person-Linked CTV IDs Outperform IP-Based Methods by 24% in Person-Link Stability Adstra, a leading provider of data and identity solutions, announced t...

Universal Ads Brings Audience and Mobile Measurement Partners to Premium TV

New Audience partners Klaviyo, LiveRamp, and TransUnion, plus Mobile Measurement Partners Adjust, AppsFlyer, Branch, Kochava, and Singular, help advertisers activate the customer s...

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

Rise, a Quad Agency, among first to pilot PubMatic’s new governance architecture for agentic advertising which gives buyers verifiable control and a complete audit trail — from pla...

Opti Digital Launches Ad Experience Hub to Help Publishers Unlock Incremental Revenue

The new solution enables publishers to deploy premium ad formats such as Sticky Overlay, Rewarded Ads and Context+ while preserving user experience, web performance and operational...

Ad Tech Will Keep Being Used In Ways We Never Intended Unless The Industry Does Something About It

When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian...

New Webinar: Closing the Approval Gap in AI-Era Ad Tech

A single approved marketing tag can quietly load fourth-party code your security team has never seen, granting full access to your forms, customer data, and checkout pages. This o...

Leveling Up With Show-Level Data; Step Outside The Box

No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streamin...

IAB’s New Advice On How To Measure AI Search Visibility

Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster tha...

Kochava Unveils Creative Services Workspaces on StationOne, Featuring Leading Partners Higgsfield, Luma, and Spaceback b...

Empowering Creative Teams to Move Faster, Personalize Deeper, and Focus on What Matters Most Kochava, the leading real-time data solutions company for omnichannel outcomes, announc...

ANA cautions marketers against overreliance on retail media data

The trade body follows the IAB in trying to establish shared metrics and vocabulary for a high-growth channel that remains opaque and fragmented.  

Sensor Tower collaborates with Google Ads to integrate social creatives into cross-platform campaigns

Sensor Tower, a leading provider of data on the digital economy, announced an integration with Google Ads to help advertisers discover and repurpose their existing social creatives...

FreeWheel Debuts First-to-Market Series-Level Reporting Powered by Direct Publisher Insights for Premium CTV Buyers

Available exclusively in FreeWheel DSP, Buyer Cloud, FreeWheel’s Video Content Report uses ad server impression-level data to give advertisers scalable, post-campaign series-level...

Dick’s, LiveRamp, and Adobe Are Building Retail Media’s Creative Future

A new partnership offers a model for creative personalization at scale.

Bridging The World Of TV And Ad Tech

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s n...

WunderKIND Ads Integrates with Amazon Publisher Services, Expanding Access to Premium Inventory

Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats NEW YORK, Aug. 19, 2026 /PRNewswire-PRWeb/ -- WunderKIND Ads, the lea...

The Trade Desk Unlocks Activation of Convenience Store Retail Data for Digital Advertising in Japan

Enabling integration of purchase data from approximately 28 million 7-Eleven App members on the DSP

EXCLUSIVE: Leaked Deck Outlines The Trade Desk’s Agentic Plans for H2 2026

The push comes as The Trade Desk and its rivals race to determine how AI agents will reshape the way advertisers plan, buy and optimize media.

How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)

How long does it take you to decide what to watch after you turn your TV on? The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared...

THE FUTURE OF ADS PERSONALIZATION: Targeting Efficiency in an Age of Consent Signals and Cookie Reversals