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The company is also testing a larger, image-led ad format and expanding its measurement partners.
New measurement methodology reveals significant accuracy gaps among leading identity providers and provides a transparent framework to independently evaluate results Intent IQ, a l...
TeqBlaze, the independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this...
TechDigital Labs has announced an integrated service model that brings together search engine optimisation, social media marketing, web development, branding, content support and c...
Pixel Me Rollin’ After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to t...
Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive. That’s because Apple’s...
Leaders in addressable TV solutions to help educate buyers on the possibilities of precise targeting across cable and broadcast Viamedia.ai, a next-generation ad tech company focus...
Since September, advertisers in Europe can buy ads inside ChatGPT, and the Ads Manager asks for two things before it can tell you whether they work: a measurement pixel in the brow...
The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that's been spying on online users. The post Devising A New (Ad) Metric S...
Tealium Customer Intelligence gives MNTN’s AI another powerful signal to identify households most likely to convert. MNTN, the technology platform bringing performance marketing to...
IAB New Zealand and Kantar New Zealand have launched Nickable Slides, a new quarterly programme of free, downloadable presentation slides. The post IAB New Zealand and Kantar launc...
The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controver...
New supply standard combines direct publisher relationships, granular campaign delivery data and independent Jounce Media validation “Premium inventory” is one of the most comm...
Empowering Creative Teams to Move Faster, Personalize Deeper, and Focus on What Matters Most Kochava, the leading real-time data solutions company for omnichannel outcomes, announc...
Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important ro...
DV helps advertisers measure the impact of advertising in ChatGPT across the customer journey while developing brand risk and suitability pilots for conversational advertising Doub...
A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it...
The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.
Ad-cluttered websites are bad for users. Who among hasn’t waited with mounting frustration for a banner-stuffed article to load or an ad-chocked webpage to struggle into view? But...
Partnership makes DAX US the dynamic ad insertion (DAI), host read, and distribution partner across TWiT's full network of technology podcasts, beginning October 2026, as TWiT debu...
Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy deta...
It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears B...
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for...
ChatGPT Ads continues to grow, expanding to 26 new countries. But it's still figuring out what, exactly, those ads will look like moving forward. The post ChatGPT Ads Is Expanding...
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