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adexchanger.com /1 month ago

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Pr...

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adexchanger.com /1 month ago

The Tech Lab’s New Programmatic Governance Council Is So Over All The Ad Tech Drama

Conversations about programmatic transparency are the industry’s equivalent of politics at Thanksgiving: Everyone agrees it matters, there’s disagreement on the details, and somebo...

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prweb.com /1 month ago

BVDW Launches IAB Diligence Platform, Powered by SafeGuard Privacy, in Germany with Nexida, Establishing New Standard fo...

Certification-backed and AI-enabled, the IAB Diligence Platform expands to Germany, helping brands, agencies, and ad tech companies manage GDPR compliance efficiently across the EU...

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qchron.com /1 month ago

The Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership

Unlocking New Open Internet Content Environments for Global Advertisers

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stoppress.co.nz /2 days ago

IAB New Zealand launches Wellington council

Digital advertising industry body IAB New Zealand has established a Wellington council to bring togethers senior leaders across the capital. The post IAB New Zealand launches Welli...

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unity.com /1 month ago

Advertise across EEA with confidence: Unity becomes one of the first in-game ad networks to join IAB Europe's Transparen...

We’re excited to announce that Unity is now an approved participant in IAB Europe’s Transparency & Consent Framework (TCF), the industry-standard solution for compliant, transp...

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adexchanger.com /2 days ago

Pixels On Trial: Why The IAB Says A Recent Lawsuit Is A Threat To All Ad-Supported Media

State wiretapping laws written in the 1960s are now taking aim at targeting pixels used for standard ad measurement. In a recent lawsuit that’s currently being heard by the Washing...

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adexchanger.com /1 month ago

Meta Is Launching An Easy Button For CAPI

CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less ex...

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adexchanger.com /3 days ago

How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out

The bots are hungry for content. The content owners are hungry for monetization. And the IAB Tech Lab is working on new recommendations that will – hopefully – help everyone get fe...

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adexchanger.com /1 month ago

Programmatic Peacekeeping

Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programma...

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adexchanger.com /3 weeks ago

A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong?

Publishers that want access to programmatic CTV demand are under immense pressure to include alternative IDs like The Trade Desk’s Unified ID 2.0 in their bid requests. The idea is...

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adexchanger.com /1 month ago

Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign

Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad T...

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adexchanger.com /1 month ago

Hard Truths For Retail Media At The IAB Connected Commerce Summit

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act acco...

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adexchanger.com /1 month ago

What Happens When The Attribution Cartel Meets Advertising’s Halo Effect?

With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it? Not quite. Now, instead of one...

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dzone.com /1 month ago

Governing Identity Under Uncertainty: Experimentation and Incrementality in Modern Programmatic Advertising

(Series: How Audiences Become Addressable in Programmatic Advertising) Identity is not something you “set.” It is a set of design choices that determine who is eligible, what the s...

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adweek.com /4 weeks ago

The Trade Desk Is Selling Onsite Retail Media Ads for Dollar General

The adtech firm’s offerings compete with Criteo.

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adexchanger.com /1 month ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences

For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers,...

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adexchanger.com /1 month ago

Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web?

Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are ti...

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martechseries.com /1 month ago

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

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martechseries.com /1 month ago

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

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adweek.com /3 weeks ago

Could a Unified, Independent Measurement System for CTV Be Close?

This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opp...

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martechseries.com /1 month ago

Enghouse Networks and INVIDI Technologies Partner to Expand Addressable TV Advertising Across IP Video Environments

New integration enables targeted advertising and scalable monetization across IP inventory Enghouse Networks, a global provider of telecommunications and media solutions, and INVID...

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adexchanger.com /1 month ago

Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising

Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integ...

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adexchanger.com /2 weeks ago

Warner Bros. Discovery’s Upfront Was All About Performance

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The init...

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