Latest updates for Google Marketing Platform

Fresh curated links around Google Marketing Platform are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Explore new ways to drive your best ROI with the first Google Marketing Platform Drop.
  • Introducing Vertical Video Unification with Display & Video 360.
  • Google updates Data Manager platform

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Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

blog.google /2 days ago

Explore new ways to drive your best ROI with the first Google Marketing Platform Drop.

Google Marketing Platform Drops, a new monthly series, delivers our latest news to help you get your best ROI across the full customer journey. We’ll cover everything fr…

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blog.google /3 weeks ago

Introducing Vertical Video Unification with Display & Video 360.

Unify vertical video buys with Google Display & Video 360. See how Unilever boosted reach by 24% using Gemini-powered measurement. Get the details.

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socialmediatoday.com /1 month ago

Google updates Data Manager platform

The company added tools designed to help create more targeted promotions and artificial intelligence agentic capabilities to assist with data audits.

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marketingdive.com /1 month ago

Googles upgrades Meridian with agentic AI, upper-funnel capabilities

Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.

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blog.google /1 month ago

Drive profitable growth with new data and measurement tools

New capabilities across our measurement suite can help you make better, faster decisions that drive business growth.

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martechseries.com /1 month ago

Base44 Integrates Native Google Ads Campaign Management for App Builders

The Base44 marketing tools now span discovery, promotion, and acquisition, providing builders access to create a live Google Ads Performance Max campaign directly from the Base44 c...

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socialmediatoday.com /1 day ago

Google adds brand management tools to Gemini

The artificial intelligence-powered platform now includes a refreshed landing page, support for third-party apps and more image generation abilities.

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socialmediatoday.com /4 weeks ago

Google provides more Demand Gen ad features

Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.

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hostinger.com /1 week ago

No more platform hopping – launch Google Ads right from the Hostinger dashboard

Hostinger customers can now launch Google Ads campaigns and track results directly from the Hostinger dashboard. Nearly 6 in 10 small business owners expect generating new lead… Th...

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bloomidea.com /3 weeks ago

BloomIdea: Measuring ChatGPT ads on Drupal, from the browser and from the server

Since September, advertisers in Europe can buy ads inside ChatGPT, and the Ads Manager asks for two things before it can tell you whether they work: a measurement pixel in the brow...

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adexchanger.com /1 month ago

The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM

Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursd...

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medium.com /1 month ago

Professional & Top Google Ads Training in Rajkot, Gujarat | Advanced PPC & Performance Marketing…

Learn. Launch. Optimize. Grow with Professional Google Ads Skills.Continue reading on Medium »

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martechseries.com /1 week ago

Webflow and Google Gemini announce new agentic integration

New connector gives Google Gemini the context and capabilities to help teams build, manage, and continuously improve digital experiences in Webflow Webflow, the agentic marketing p...

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blog.google /1 week ago

Build your data strength with October’s Demand Gen drop.

Boost your measurement and ROI with YouTube’s October Demand Gen Drop.

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blog.google /1 month ago

Reach your audience in new ways with August’s Demand Gen Drop.

Drive high-quality leads and acquire customers with new messaging, travel, and creative features in YouTube’s August Demand Gen Drop.

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snowflake.com /2 weeks ago

AI Gateway for Advertising: Governed AI Agents | Snowflake

AI Gateway for Advertising (preview) brings governed MCP integrations for Meta and TikTok to Cortex Agents — combining enterprise data with live platform signals.

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roboticmarketer.com /1 week ago

Performance Marketing Platform: Linking AI Ad Copy to Strategy for Google and Meta Ads

Effective advertising in paid search and paid social hinges on much more than clever headlines or creative visuals. For professionals aiming to The post Performance Marketing Platf...

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blog.google /1 month ago

Turn discovery into action with September’s Demand Gen Drop.

Turn discovery into action with new seamless experiences and integrations from YouTube’s September Demand Gen Drop.

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hospitalitynet.org /1 week ago

Google hotel search advertising is changing. Here’s what hoteliers need to know

Google's Search Campaigns for Travel merges Hotel Ads and Search formats into one AI-powered campaign type, requiring hotels to have accurate live feeds and data infrastructure rea...

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habr.com /4 weeks ago

Поисковые каналы в 2024–2026 гг. Классический поиск, GEO и рекламный трафик

Сравниваются три механизма поискового спроса: классический органический поиск (SEO), генеративный поиск и ответы больших языковых моделей (GEO), платный поисковый трафик (PPC). Сво...

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blog.google /1 month ago

Rethink 2026

At Rethink 2026, we’re helping marketers prepare for the holiday season with new ways to connect with customers and boost ROI.

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roboticmarketer.com /1 month ago

Google Ads for B2B: A Starter Framework That Doesn’t Waste Budget

Businesses looking to expand into digital advertising often ask whether Google Ads is a viable investment for B2B organisations. Paid search The post Google Ads for B2B: A Starter...

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martechseries.com /3 days ago

Picsart Launches Marketing Studio to Help Businesses Create, Test and Run Google Ads

Key Takeaways: Picsart’s new Marketing Studio brings content creation, advertising strategy, creative testing and paid distribution into one guided space. Businesses can test conce...

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hospitalitynet.org /1 month ago

Cendyn brings live hotel data to Google’s Search Campaigns for Travel in closed beta test

Cendyn joins Google's closed beta for Search Campaigns for Travel, combining live ARI feeds and first-party guest data with Google's AI to improve hotel search ad performance ahead...

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Sources covering Google Marketing Platform

feeds2.feedburner.com

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habr.com

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martechseries.com

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medium.com

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blog.google

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drupal.org

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