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CMMS Success Metrics How to build KPIs that prove results Mark Hembree Wed, 06/17/2026 - 12:02 Off...
Most nonprofits judge text messaging by direct response standards — but for peer-to-peer fundraising, that's the wrong scorecard. Here are the six key performance indicators that a...
A collection of industry averages, benchmarks can help you evaluate your campaign performance, highlighting where you excel and where improvement is needed. This third-party valida...
Stuart Gentle Publisher at Onrec 21 May 2026|Why E-commerce Brands Rely on Email Marketing More Than EverEmail marketing has remained one of the most consistent and high-performin...
Is the juice worth the squeeze? That was the central question in the session by Scott Cohen and Ryan Phelan at the ANA’s The Next Chapter of Email Evolution event in Chicago last m...
Isn’t it truly frustrating? 🤔 Most email deliverability statistics you find online come from the same handful of reports. Everyone cites them and republishes them. As a result, y...
Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM for email marketing, the key is connecting...
A comprehensive list of things you can measure at your next event One of the biggest challenges event marketers face is rationalizing the high perceived cost of experiential comp...
In a world where email marketing campaigns dominate every marketing effort and inboxes are filled with newsletters and offers, relevant and personalized email campaigns have become...
I analyzed 53 million cold emails sent from January to June 2026 across 23,000+ user profiles. Here’s what actually works in 2026 👇🏼 These are just a few of the many stats...
Too many promotional emails. Plummeting open rates. Here’s how American Airlines changed its loyalty program email strategy. Using existing data, it rebuilt the program around smar...
Ever stare at a traffic spike and still have no idea whether that post actually helped your business? Measuring Content Performance Effectively starts when you stop treating pagevi...
Successful event measurement practices are selective about what they track and measure. The post Event Measurement Tech 411: An Update on Beacons appeared first on Event Marketer.
Email is one of the primary ways people share information, connect with customers and get work done. It is also one of the easiest channels for risk to slip in. A mistyped address,...
The real reason your email campaigns underperform isn't the copy — it's a bloated, unverified contact list you've never cleaned up.
Mailmend built its business around a problem most e-commerce companies do not realize is hurting their email revenue: customers are not seeing the emails that brands are paying to...
Today, AI in marketing is a strategic pillar. Whether you’re using predictive analytics to optimize email marketing send times or using chatbots to personalize the customer journey...
Cold email has been at the core of how we’ve built a consistent sales pipeline at Saleshandy for years. And since I do cold outreach daily, I know which subject lines, email copy,...
Compare the best e-commerce email marketing software — Klaviyo, Omnisend, Mailchimp, Selzy, and more. Find the right platform by features, pricing, and store size. Запись Top Email...
To run effective A/B tests, you need three kinds of metrics: primary, secondary, and guardrail. Primary metrics show you whether the test variant wins and... The post 13 A/B Testi...
You’ve spent hours crafting email campaigns, choosing the right message, and perfecting your design. But what if most of those emails never reach a subscriber’s primary inbox? Low...
The payoff from email A/B testing is simple: sending two different versions of an email to two recipient subgroups lets you reliably identify the better-performing... The post A Pr...
Your best customer has read your playbook. You handed it to them yourself, one automated email at a time. They fill their cart, linger over checkout, and leave, right on schedule,...
Research shows that on-site engagement is the second most important metric being tracked and measured among both b-to-b and b-to-c event marketers. The post Five Ways to Elevate th...
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