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Brands Want Creators Who Can Actually Make Things A clear pattern runs through today’s freshest job postings: companies want content people who produce, not just […]
Today Acquia launched a new brand, and my favorite part is the updated logo. Right under the Acquia name, it now says "Powered by Drupal". Drupal has always been at the core of Acq...
Brand marketing has always been about controlling the narrative, so that the story your company tells about itself is the one the market hears. That job has gotten harder.
Most brand voice exercises fail for a boring reason: everyone in the room likes every nice word. Ask a leadership team whether they want to be seen as innovative, customer-focused,...
This post was created in partnership with Dash Social AI has made it easier for marketers to produce content at scale. The bigger challenge now is creating content that reflects […...
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This article provides a practical guide to 5+ Branding Techniques That Deliver Results, helping businesses build a strong identity, gain ... Read more The post 5+ Branding Techniq...
Many branded entertainment projects go nowhere. Here's what to ask before attempting to create entertainment.
Learn how professional video editing transforms employer branding content into a powerful talent acquisition tool — covering formats, post-production strategy, ROI metrics, and how...
Most brands spend the brief on creative and forget what decides whether they can measure it. Here’s the fix.Continue reading on Medium »
This post was created in partnership with Fluent Consumers can tell when a brand doesn’t have an authentic purpose—but they’ll go the distance for brands that do. During an ADWEEK...
I’m refreshing my website and need polished, engaging copy for the Home page that clearly introduces my brand to first-time visitors. Scope • Craft original website content (H...
For years, personal branding has revolved around one simple idea: tell your story well enough and people will believe it.Continue reading on Medium »
The winning social playbook resembles jazz: keep the chord structure, loosen approvals, preserve key traits, and give natural improvisers room to create.
This post was created in partnership with CNN What keeps people coming back to a media brand? Often, it starts with the stories, personalities, and cultural conversations that capt...
At Brandweek, podcast cohosts Audie Cornish and Ari Shapiro argued that cultural coverage generates the trust hard news relies on.
Brand partners are set to be stars at Bravo Fan Fest 2026.
This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thought...
Marketing Association's Brand Summit 2026 had plenty to say about how brands earn a place in people's lives. The post Belonging is a funny business: Brand Summit 2026 wrap appeared...
Unily Unite26 was held in London, September 29-30, bringing together digital workplace leaders representing internal communications, IT, and HR. Unily CEO, Lokdeep Singh announced...
Why Atlanta’s Restaurant Brands Matter More Than EverStrong food is not enough in Atlanta anymore. With new spots opening near the BeltLine, in growing suburbs, and inside mixed-us...
Stop Wasting Money on Pretty-but-Pointless BrandingBranding decisions made in the fall tend to shape the whole next year. As Q4 sneaks up and budgets get locked in, many Atlanta bu...
Engaging, fresh content that puts your product or brand in positive light, boosts its credibility, and comes at no cost, with minimal effort to your content marketing team—sounds t...
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