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The top benefits of a Customer Data Platforms (CDP) are a unified customer view (88 per cent) and enhanced analytics (54 per cent), as highlighted by the CDP Institute. In today’s...
Databricks announced CustomerLake, a new customer data platform (CDP) offering, at its Data + AI Summit last week. Though widely anticipated, the announcement generated quite a bit...
Marketing technology has seen plenty of change over the past few decades. But what...
There's a version of the AI modernization story that goes: build the platform, then...
Healthcare marketers can now create, launch, and analyze experiments in Claude, ChatGPT, and more, with BAA coverage included HOUSTON, June 16, 2026 /PRNewswire-PRWeb/ -- Ours Priv...
The identity matching problem brands face todayBrands invest heavily in building first-party data assets...
Two things everyone loves: late-night snacks and retail media networks. Okay, maybe the latter is up for debate, but advertisers certainly love RMNs (within reason – there is such...
Customer data has never been more abundant — or more fragmented. Marketing, sales, customer success, and data teams all rely on different systems to capture interactions, behaviors...
Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems....
As brands accelerate into an AI-driven future where customer data is centralized, customer-centric analytics power tactics and strategies that produce meaningful growth, and intera...
RudderStack launches RudderAI, an agentic layer that gives data and business teams natural language control over the entire customer data lifecycle.
DataDoe gives AI tools live Seller Central, Ads, inventory, fees and profit data so ecommerce teams can build on real context. DataDoe, Inc. has launched Amazon Data MCP, a Model C...
The enterprise marketing stack is smarter than ever, but it’s also becoming more fragmented. Predictive models influence targeting, generative systems create content, and agentic w...
BFJ Digital, an Australian performance marketing and data analytics agency, has deployed a technical architecture that addresses a multi-billion-dollar challenge facing long-cycle,...
A solution built by agentic marketing startup Hightouch seeks to cut out identity intermediaries, allowing advertisers to directly match The Trade Desk exposure data logs with thei...
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TL;DR: How do I automate ad personalization in 2026? To automate ad personalization in 2026, centralize first-party data in a Customer Relationship Management (CRM) or Customer D...
The plan puts proactive and prescriptive guidance at every decision point.
Sciene develops AI products that standardize and scale high-volume, relationship-centered...
Health care marketers have never had more data, channels or targeting capabilities at their disposal. Yet many organizations still struggle to answer a fundamental question: What a...
DataGroomr customers can now orchestrate GenAI and third-party enrichment providers through agentic workflows while maintaining clean, trusted Salesforce data. DataGroomr announced...
Stop copy-pasting reports into ChatGPT. Build an AI stack with live data access, behavioral consistency, and team collaboration instead. The post Build A Live Data Stack With MCP F...
See how RudderStack Lookout uses agentic AI to automate event tracking, analytics, and alerting — without sending your team back to the engineering queue.
CaliberMind’s MCP Server eliminates token waste delivering a schema-ready GTM data layer — so AI spends every query on insight, not data prep. CaliberMind, the GTM Intelligence and...
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