Search results for Ctv Media Buying

CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, “TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content I...

Why CTV Is Becoming The First Real Test Of Agentic Advertising

Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done....

Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the la...

Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign

Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad T...

Stagwell backs The Trade Desk's addition of AI agents to media planning and buying

Network’s backing follows recent pushback from other holdcos.

Sir Martin Funds A CTV Platform; Neutral On Neutrality

Sir Funds-A-Lot On Wednesday, TV ad decisioning platform Olyzon announced a $10 million Series A investment led by S4S Ventures, the early stage investment group co-founded by Sir...

TelevisaUnivision’s Upfront Pitch To Advertisers: ‘We Get Hispanics’

Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall order. But that’s just what John Kozack did. Kozack unex...

Could a Unified, Independent Measurement System for CTV Be Close?

This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opp...

What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More

What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More

TelevisaUnivision Joins The Streaming Self-Service Bandwagon

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its...

Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply

European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread...

Vax selects the7stars following six-agency pitch

Account was worth $36.5m (£26m) in 2025 according to COMvergence.

Viant Taps Ad Fontes to Bring News Bias Targeting to CTV

Viant Taps Ad Fontes to Bring News Bias Targeting to CTV

Viant Taps Ad Fontes to Bring News Bias Targeting to CTV

Viant Taps Ad Fontes to Bring News Bias Targeting to CTV

Blavity Media Group Expands Into Connected TV Through Partnership With OTTera

Blavity Media Group is expanding into connected TV advertising through a new channel sales partnership with OTTera, a global OTT technology and distribution platform.

FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening

The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. The post FAST Co...

Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads

At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social

I’m pretty sure I’ve missed the window on becoming a Crumbl fan -- but I can still appreciate the "pretty pictures of cookies" on their CTV ads. The post How Samsung Ads And Crumbl...

Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel

Stagwell Media Platform integrates with FreeWheel to streamline CTV, linear, and live sports advertising

Programmatic Live Sports Buying Is Starting To Get Less Complicated

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. The post Programmatic Live Sports Buying...

Pinterest launches connected TV ad placement via tvScientific

Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.

An Audience So Nice You Bought It Twice (And That’s Not A Good Thing)

Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the s...

What do the ITV, Warner Bros and Telegraph deals mean for advertisers?

The Campaign Podcast discusses how the major media mergers could alter the ad landscape.

Ad Tech Touted During Warner Bros. Discovery's Likely Final Upfront Presentation