Search results for Adtech

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Pr...

Indian Founder Vishal R. Jariwala Rebuilds $600 Billion AdTech Industry with AI-Native Operating System; Covered by 10 I...

Adsnex, founded by Vishal R. Jariwala, launches an AI-Native Advertising OS targeting the $600 billion AdTech industry. The platform unifies ad operations, campaign management, and...

AI Creates More Ad Tech Frenemies; Is Social Video Eating CTV’s Lunch?

Sparring Partners Agentic advertising is forging a wave of unexpected programmatic alliances. Last week, The Trade Desk announced a partnership to embed its DSP in another platform...

fullthrottle.ai® Expands Into Audio With Premium Inventory, Streamlined Activation, and Unified Measurement

Built into existing campaign workflows, teams can plan, activate, and optimize audio in conjunction with other channels, without added complexity or fragmentation. fullthrottle.ai®...

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

The Trade Desk Is Selling Onsite Retail Media Ads for Dollar General

The adtech firm’s offerings compete with Criteo.

PubMatic’s Agentic AI Is Going Beyond Direct Deals

The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s Agent...

Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools

Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Betwe...

InMobi Goes All In On iOS; Automation, But With Handholding

InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced its acquisition of Apple advertising startup MobileAction. The terms were not disclosed. One ratio...

Ad Tech Touted During Warner Bros. Discovery's Likely Final Upfront Presentation

Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the la...

The Trade Desk Makes Its DSP Available Within Skai And Pacvue

Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade Desk announced that it will begin allowing mutual clients...

JWX and StackAdapt Partner To Give Advertisers Access to Consumer and Content Signals for Ad Targeting

Advertisers gain access to JWX’s 21+ billion monthly signals for advertising across premium environments JWX, the technology company connecting premium content, engaged consumers,...

This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking

CartographAI lets marketers explore and compare 1,000 martech and adtech vendors according to their unique needs, and is already being tested by Reckitt, LinkedIn, and Mars.

The Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership

Unlocking New Open Internet Content Environments for Global Advertisers

Why Not Just Read AdExchanger?; Tubi Or Not Tubi

How ad tech vendors try to market their tools as unique; Fox's new AI-based ad platform; and AI models are getting too costly to maintain. The post Why Not Just Read AdExchanger?;...

What New Technologies Are Influencing Digital Advertising Strategies?

is no longer driven by guesswork or static campaigns. It is powered by intelligence, automation, and precision. As consumer behavior…Continue reading on Medium »

Zefr Builds A New Front Door For YouTube Buys

Ad tech doesn’t suffer from a shortage of acronyms – but it does suffer from fragmented workflows. Brand suitability provider Zefr is trying to fix some of that fragmentation by us...

5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like

When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops...

Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign

Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad T...

Adring and Innovid Optimize Supermarch�s Match's Drive-to-Store Campaigns Through Creative Automation

Innovid, the independent software platform for advertising creation, delivery, measurement, and optimization, has deployed—in collaboration with Adring and Stretchly—a drive-to-sto...

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences

For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance.  But for publishers,...

Former Trade Desk CMO Ian Colley to Lead Marketing at DeepIntent

Adtech veteran joins healthcare-focused DSP amid linear-to-programmatic shift