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1888pressrelease.com /1 month ago

Indian Founder Vishal R. Jariwala Rebuilds $600 Billion AdTech Industry with AI-Native Operating System; Covered by 10 I...

Adsnex, founded by Vishal R. Jariwala, launches an AI-Native Advertising OS targeting the $600 billion AdTech industry. The platform unifies ad operations, campaign management, and...

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adexchanger.com /3 weeks ago

InMobi Goes All In On iOS; Automation, But With Handholding

InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced its acquisition of Apple advertising startup MobileAction. The terms were not disclosed. One ratio...

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martechseries.com /1 month ago

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

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martechseries.com /1 month ago

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

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adexchanger.com /1 month ago

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Pr...

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cnx-software.com /1 month ago

ADLINK OSM-MTK520 – A MediaTek Genio 520-based OSM Size-L system-on-module

ADLINK OSM-MTK520 is a 45 x 45mm OSM Size-L system-on-module (SoM) powered by a MediaTek Genio 520 AIoT processor with a 10 TOPS NPU for Edge AI workloads. It’s basically an upgrad...

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adexchanger.com /3 weeks ago

PubMatic’s Agentic AI Is Going Beyond Direct Deals

The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s Agent...

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arstechnica.com /1 week ago

Yearslong fight over users' right to tweak smart TV software heads to trial

Access to TV OS's source code could allow users to limit ads, tracking.

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martechseries.com /1 month ago

fullthrottle.ai® Expands Into Audio With Premium Inventory, Streamlined Activation, and Unified Measurement

Built into existing campaign workflows, teams can plan, activate, and optimize audio in conjunction with other channels, without added complexity or fragmentation. fullthrottle.ai®...

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adexchanger.com /1 month ago

5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like

When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops...

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adexchanger.com /1 month ago

Why Not Just Read AdExchanger?; Tubi Or Not Tubi

How ad tech vendors try to market their tools as unique; Fox's new AI-based ad platform; and AI models are getting too costly to maintain. The post Why Not Just Read AdExchanger?;...

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adexchanger.com /1 month ago

Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web?

Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are ti...

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adexchanger.com /1 month ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click

The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring. The post Agents Play Nice, Ad Tech Does Not; The Cool Kids...

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adexchanger.com /1 month ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences

For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers,...

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campaignlive.co.uk /1 month ago

How advanced are adland's AV measurement initiatives?

Media planners have highlighted that none of the tools available is “[delivering] the cross-platform deduplication that modern campaigns require”.

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prweb.com /1 month ago

WALT Labs Launches Companion OS, an Executive Intelligence Platform for AI-Driven Operations

A unified operating system for cloud, sales, marketing, people, delivery, and business health, built to help organizations move faster, see more clearly, and execute with less fric...

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adexchanger.com /3 weeks ago

AI Creates More Ad Tech Frenemies; Is Social Video Eating CTV’s Lunch?

Sparring Partners Agentic advertising is forging a wave of unexpected programmatic alliances. Last week, The Trade Desk announced a partnership to embed its DSP in another platform...

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qchron.com /1 month ago

The Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership

Unlocking New Open Internet Content Environments for Global Advertisers

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forrester.com /1 month ago

Omnichannel Ad Platforms: The Future Beyond DSPs

The market for omnichannel demand-side platforms (DSPs) reached its limit. Pioneers like The Trade Desk and its erstwhile rivals, including the likes of Xandr, Turn, MediaMath, Tub...

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martechseries.com /1 day ago

HilltopAds Rolls Out Automated Smart CPM

HilltopAds, one of the best ad networks for advertisers, has introduced Smart CPM for Popunder campaigns, an automated bidding model designed to help advertisers manage a smarter w...

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martechseries.com /1 month ago

Perion, Mediamark and McSorely Media Launch Exclusive AI Advertising Partnership Across Africa

Partnership brings Outmax’s AI capabilities to African markets, adding a new distribution channel in a high-growth digital advertising market, while delivering performance, transpa...

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adexchanger.com /1 month ago

Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools

Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Betwe...

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martechseries.com /1 month ago

Strider Launches Agentic Operating System to Power Next Generation of Strategic Intelligence

New intelligence operating system unifies intelligence delivery across Strider’s products to transform complex global data into decision-ready insights Strider Technologies, Inc. (...

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adexchanger.com /2 weeks ago

Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the la...

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