Search results for Ad Tech Industry News

AI Creates More Ad Tech Frenemies; Is Social Video Eating CTV’s Lunch?

Sparring Partners Agentic advertising is forging a wave of unexpected programmatic alliances. Last week, The Trade Desk announced a partnership to embed its DSP in another platform...

Indian Founder Vishal R. Jariwala Rebuilds $600 Billion AdTech Industry with AI-Native Operating System; Covered by 10 I...

Adsnex, founded by Vishal R. Jariwala, launches an AI-Native Advertising OS targeting the $600 billion AdTech industry. The platform unifies ad operations, campaign management, and...

The Trade Desk Is Selling Onsite Retail Media Ads for Dollar General

The adtech firm’s offerings compete with Criteo.

Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign

Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad T...

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click

The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring. The post Agents Play Nice, Ad Tech Does Not; The Cool Kids...

Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web?

Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are ti...

Upfronts Day Three: Ad Tech Jargon And Brand Awareness 

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality a...

The Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership

Unlocking New Open Internet Content Environments for Global Advertisers

Why Not Just Read AdExchanger?; Tubi Or Not Tubi

How ad tech vendors try to market their tools as unique; Fox's new AI-based ad platform; and AI models are getting too costly to maintain. The post Why Not Just Read AdExchanger?;...

Former Trade Desk CMO Ian Colley to Lead Marketing at DeepIntent

Adtech veteran joins healthcare-focused DSP amid linear-to-programmatic shift

Goodway Group and Optable Partner to Feed AI Agents Cleaner Data

AI agents are flooding ad tech. Agencies are still fixing their data

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Pr...

Primed For Upfronts; How Much AI Is Too Much AI?

Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits. The post Primed For Upfron...

Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising

Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integ...

This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking

CartographAI lets marketers explore and compare 1,000 martech and adtech vendors according to their unique needs, and is already being tested by Reckitt, LinkedIn, and Mars.

Ad Tech Touted During Warner Bros. Discovery's Likely Final Upfront Presentation

Topsort Integrates Google Ad Manager to Maximize Retail Media Revenue from Every Impression

New Google Ad Manager integration increases advertiser demand for marketplace ad inventory Topsort, an AI-native, auction-based retail media infrastructure company powering marketp...

Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen

Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the hol...

The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon. The post The OpenAI Pixel Has Landed; Amazon’s Credit Card Ba...

HilltopAds Rolls Out Automated Smart CPM

HilltopAds, one of the best ad networks for advertisers, has introduced Smart CPM for Popunder campaigns, an automated bidding model designed to help advertisers manage a smarter w...

A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.

JWX and StackAdapt Partner To Give Advertisers Access to Consumer and Content Signals for Ad Targeting

Advertisers gain access to JWX’s 21+ billion monthly signals for advertising across premium environments JWX, the technology company connecting premium content, engaged consumers,...