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Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.
Elsewhere, commerce media execs aim to solve an educational and networking gap in the industry.
Pentaleap and Zitcha want to bring retailers' ad and merchant teams together.
Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for sho...
Comprehensive suite provides a single global access point for high-attention formats and measurable results – from brand storytelling to bottom-line performance. The launch highlig...
AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France. Check out the mi...
One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within...
Affinity to contribute towards agentic standards on privacy-preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers...
The Tech Revolution Will Be Televised Every business considers itself a tech company these days. Remember Allbirds sneakers pivoting to AI? In the entertainment industry, the line...
The marketing cloud company is eyeing a transition from adtech vendor to AI infrastructure player.
The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform fro...
The Great Convergence Warner Bros. Discovery isn’t the only merger that Paramount Skydance has up its sleeve. Business Insider reports that Paramount’s ad tech and product teams a...
Advertisers and media networks can now tie campaign exposure directly to their own consented customer and household records, delivered straight to the warehouse without an intermed...
OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers. The post OpenAI Seeks Ad Format Innovation; M...
You Down With DBE? There’s a new type of DSP But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and pr...
Samsung high-impact home screen units will become programmatically available at global scale through integrations with The Trade Desk and Google’s Display and Video 360, powered by...
HilltopAds, one of the best ad networks for advertisers, has introduced Smart CPM for Popunder campaigns, an automated bidding model designed to help advertisers manage a smarter w...
As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.
In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI crea...
Sales Support Like all walled garden giants, Amazon wants to be a one-stop shop for advertising. But, behind the scenes, it quietly relies on third parties to sell some inventory o...
The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business
Plus, when AI investment is an ‘absolute wasteful disaster.’
Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that pr...
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