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It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears B...
Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech? The post Newsletters Get Cozier With Advertisin...
TeqBlaze, the independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this...
Pixel Me Rollin’ After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to t...
A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it...
Leaders in addressable TV solutions to help educate buyers on the possibilities of precise targeting across cable and broadcast Viamedia.ai, a next-generation ad tech company focus...
The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that's been spying on online users. The post Devising A New (Ad) Metric S...
A defiant Brian O’Kelley raged against the “double standard” to which he claims to be held.
New release brings agentic AI, simplified measurement and a more intuitive user experience to The Trade Desk’s Kokai platform Users will be able to prioritize campaign outcomes and...
Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursd...
The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.
AdPlayer.Pro introduces a comprehensive CTV ad-serving platform built for enterprise broadcasters, OTT/FAST platforms, streaming services, and media companies that need independent...
The push comes as The Trade Desk and its rivals race to determine how AI agents will reshape the way advertisers plan, buy and optimize media.
The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced o...
With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the righ...
After a slew of C-suite exits, The Trade Desk sledged 15% of its workforce
The former Criteo exec wants to use AI to change market research.
Advertisers can now execute direct deals and open-market buys through a fee-free path Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced an e...
At two tentpole events in different cities, uncertainty around agentic, attention, AI visibility, and the open web rose to the surface.
Google won't be forced to spin off its ad exchange or publisher ad server, but industry leaders are split on whether the court’s behavioral remedies will actually restore competiti...
Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive. That’s because Apple’s...
Smadex has refreshed its brand and website as the advertising company expands from its mobile ads roots into Performance CTV for apps and games. Founded in 2011, Smadex has histor...
The Trade Desk's Kokai refresh and C-suite overhaul may indicate a new direction for the buy-side platform.
The hire comes as PebblePost bets beyond direct mail, expanding into CTV, display, online video, mobile app and audio
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