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AppLovin has opened its self-serve advertising platform to all advertisers, allowing businesses to sign up and access its advertising network. The platform was previously availabl...
Move designed to open up inventory to online advertisers.
X is looking to boost advertiser interest in its re-built its ad platform, which is now powered by AI.
Electronic Arts has launched EA Advertising, a new platform designed to help brands connect with players across its portfolio of games. The company said EA Advertising will allow...
Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...
New platform introduces Paid Share of Voice and Ads Relevance to help marketers measure, benchmark, and launch optimized advertising campaigns in AI-powered search experiences Prof...
The app expanded several areas of its Ad Managers platform to make promotions more accessible to marketers regardless of coding experience.
If you’re evaluating the best ad network software, this isn’t a category you’re exploring; it’s one you already depend on. The question isn’t whether you need it, but which platfor...
PropellerAds, a leading advertising platform, has rolled out Paid Social Traffic, a standalone format that gives advertisers access to paid social media audiences from inside their...
Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that pr...
Ask Perion makes AI-driven, self-serve campaign planning and performance intelligence available to every marketer, debuting at Cannes Lions 2026 Perion, an advanced technology lead...
Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.
The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business
The video game company is enabling brands, including initial partners Coach and Visa, to create, launch and measure campaigns across its library.
Electronic Arts has launched EA Advertising, a dedicated platform that places brand content directly inside gameplay. Announced this month and reported by Gamesindustry Biz, the...
The new EA Advertising platform is launching with partnerships from Visa, Red Bull, Xfinity, Lowe's, Peacock, and Mountain Dew.
Tech company Affle has revealed that its subsidiary Affle MEA has entered into a definitive asset purchase agreement with Digital Turbine (DT) to acquire select strategic assets fr...
Mobile ad tech firm PubMatic and developer Zynga have announced a partnership to give advertisers direct access to Zynga's premium mobile gaming audiences. Both companies aim to g...
Comprehensive suite provides a single global access point for high-attention formats and measurable results – from brand storytelling to bottom-line performance. The launch highlig...
Electronic Arts has announced EA Advertising, a new platform “transforming how brands connect with audiences through digital and real-world experiences across its global portfolio...
OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers. The post OpenAI Seeks Ad Format Innovation; M...
Programmatic advertising has changed how brands buy media. Instead of negotiating individual placements, advertisers bid on impressions in real time, targeting specific users acros...
Affinity to contribute towards agentic standards on privacy-preserving native ad placements across enterprises like Browsers, Mobile and TV Operating systems, App Stores, Launchers...
In a controlled, simultaneous comparison, PubMatic’s AgenticOS outperformed the incumbent DSP on every meaningful metric – and expanded Level Agency’s spend on the open internet Le...
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