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X is looking to boost advertiser interest in its re-built its ad platform, which is now powered by AI.
Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...
Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...
Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...
X is rolling out a rebuilt ads platform powered by AI as it works to grow revenue again.
The market for omnichannel demand-side platforms (DSPs) reached its limit. Pioneers like The Trade Desk and its erstwhile rivals, including the likes of Xandr, Turn, MediaMath, Tub...
An artificial intelligence-enhanced setup will streamline Meta Pixel, while Conversions API gets a one-click option.
CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less ex...
VK Реклама переходит на инфраструктуру единой Discovery-платформы Технологии VK Рекламы разворачиваются на Discovery-платформе — едином решении VK для рекомендательных систем, поис...
We’re excited to announce that Unity is now an approved participant in IAB Europe’s Transparency & Consent Framework (TCF), the industry-standard solution for compliant, transp...
Mistplay has launched a new rewarded advertising platform named the Mistplay Audience Network to expand its offerings across the mobile ecosystem. The company said the network co...
Технологии VK Рекламы разворачиваются на Discovery-платформе — едином решении VK для рекомендательных систем, поиска и рекламы. Об этом сообщает пресс-служба VK. Переезд на инфраст...
Choosing the right platform is one of the most important decisions for any brand, creator, or business aiming to scale online in 2026.Continue reading on Medium »
X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery.
Spotify rolls out interactive carousel ads to draw more marketing dollars, calling itself an “interactive multiformat ecosystem” in its new era. On Tuesday, Spotify announced the a...
Rebuild follows a period of challenges between X and advertisers.
The company said the update is the biggest ad system refresh in its history, adding the latest xAI models to help improve targeting and performance.
The company wants to showcase its value as a shopping destination with the new tagline, “Watch it. Love it. Want it.”
EXCLUSIVE- Leaked Deck Reveals StackAdapts Playbook for ChatGPT Ads
EXCLUSIVE- Leaked Deck Reveals StackAdapts Playbook for ChatGPT Ads
For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers,...
OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon. The post The OpenAI Pixel Has Landed; Amazon’s Credit Card Ba...
Built into existing campaign workflows, teams can plan, activate, and optimize audio in conjunction with other channels, without added complexity or fragmentation. fullthrottle.ai®...
Self-serve ChatGPT ads are here… After a limited test beginning in February, advertisers in the US can now sign up for the self-serve beta. Beta Features Because it’s beta, expect...
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