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End-To-When? Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of campaigns are just too complex for AI to handle on...
For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers,...
Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the hol...
Network’s backing follows recent pushback from other holdcos.
AI Is Bringing Retail Media Closer to the Sale
AI Is Bringing Retail Media Closer to the Sale
It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data betw...
The global advertising industry crossed the one-trillion-dollar threshold in 2025. In that same year, a quieter milestone passed almost without notice: the first AI-agent-mediated...
Debra Aho Williamson will be keynoting AdExchanger’s Programmatic AI event, taking place in Las Vegas from May 18-20. Click here to learn more and get your ticket. AdExchanger read...
The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s Agent...
В I квартале 2026 года в Яндексе доля рекламных бюджетов, полностью управляемых искусственным интеллектом, выросла на 7,8 п.п. за год и составила 85%, сообщили в пресс-службе компа...
Some global companies are expanding AI ad production in-house, while analysts say agencies continue to provide strategy, creative direction, and specialist support. Executives from...
AI chat is starting to look more and more like a media channel, which means someone’s gotta figure out the ad model. Although chatbot conversations are loaded with commercial inten...
Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Betwe...
The digital advertising landscape is currently undergoing a profound structural transformation. We are rapidly evolving past the era of generative chatbots that merely draft copy o...
The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big AI search ad platform in action right now is Google, w...
Google built the AI search surfaces displacing travel’s organic traffic. Now it’s bringing travel advertisers into the system that powers them — and the price is the keyword contro...
For major advertisers across industries, from consumer goods to truck manufacturing, AI's ability to speed up and scale campaign creation ‌is proving appealing as they look to re...
Now that OpenAI is in the ad platform business, the next step is getting into the prove-your-ads-work business. Enter the OpenAI conversion API (CAPI), which the company announced...
Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits. The post Primed For Upfron...
In an age where all media conversations are sprinkled with AI, Amazon MX Player’s Karan Bedi, Head of Amazon MX Player, and Amogh Dusad Head of Content, have found particular benef...
As AI changes the path to purchase, retailers are turning to the transaction moment to drive performance. A new framework outlines how to capture that shift.
New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.
Agentic marketing is the new battleground for agencies, and Publicis just picked a side. On April 8, Microsoft and Publicis Groupe announced an expanded strategic partnership to bu...
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