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Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis an...
End-To-When? Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of campaigns are just too complex for AI to handle on...
It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data betw...
At Cannes Lions, the company unveiled a performance-to-creative feedback loop tool.
Warner Bros Discovery is adding more agentic AI features to its advertising technology stack as it works to automate parts of campaign planning, buying, forecasting, and measuremen...
In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI crea...
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market. Three months ago, I argued tha...
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. The post MFA Ad Spend Is Increasing. Is A...
Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI...
Some global companies are expanding AI ad production in-house, while analysts say agencies continue to provide strategy, creative direction, and specialist support. Executives from...
Paid media has always been a discipline that rewards whoever understands the system best. For two decades, that meant knowing... The post AI Is Running Your Paid Media Now – Here’s...
The in-stream assistant provides personalized answers to campaign-related questions and is powered by Gemini’s artificial intelligence model.
With over half of advertisers experimenting with agentic AI, forecasts suggest AI-driven processes will take up a large portion of spend in the next five years.
The ad industry’s next battleground involves automated media buying tools that can make AI misinformation about a brand worse
Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that pr...
Agentic workflows are becoming standard in the industry, but rising token costs could complicate the shift.
For major advertisers across industries, from consumer goods to truck manufacturing, AI's ability to speed up and scale campaign creation ‌is proving appealing as they look to re...
Advertisers can now use a wider range of formats and get artificial intelligence assistance for their promotions.
New platform introduces Paid Share of Voice and Ads Relevance to help marketers measure, benchmark, and launch optimized advertising campaigns in AI-powered search experiences Prof...
High hopes for anyone annoyed by targeted marketing. Brands may soon stop approaching humans directly. But there is a catch. They will still reach us through our personal AI assist...
WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class. The p...
The AI lab is scaling its ads business while aiming to challenge Anthropic on enterprise dollars.
You Down With DBE? There’s a new type of DSP But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and pr...
Search and web traffic is getting replaced by AI, so earned media placements don't quite look the same. Plus: More scrutiny on principal media. The post AI SEO Has Brands Astroturf...
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