Supported Social Networks Instagram, Facebook, Twitter, Pinterest Facebook, Twitter, Instagram, LinkedIn, Google My Business
Post Scheduling Yes Yes Yes
Social Calendar Yes Yes Yes
Content Approvals Yes Yes Yes
Bulk Import No Yes Yes
Post Preview Yes Yes Yes
AI Content Generator No No Yes
Post Recycling No No Yes
Twitter Thread Scheduling Yes No Yes
Instagram Story Scheduling No No Yes
Instagram First Comment No Yes Yes
Auto Post From Rss Feeds Yes No Yes
Social Inbox Yes No Yes
Top Performing Posts Yes Yes Yes
Live Support Yes No Yes
Paid plans starting at $800/month $9/month, 1 social media profiles per social network $8/month, 4 social media profiles
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Hubspot works with less social networks

In comparison to Hubspot, Later works with Instagram, Facebook, Twitter, Pinterest.

Hubspot has more features

In comparison to Later, Hubspot has more features.

Hubspot has many unique features

Hubspot has unique features like Twitter Thread Scheduling, Social Inbox and Auto Post From Rss Feeds that are not available in Later.

Later also shines

Later has these features that are not available in Hubspot: Instagram First Comment and Bulk Import.

Free plan and free trial

Later has a free plan. Both Hubspot and Later offer free trial on their paid plans.

Content planning with calendar

Both Hubspot and Later have Social Calendar for easy content planning.

Content approval workflow

Both Hubspot and Later have content approval workflow for easy content review within teams.

Generate AI content

Neither Hubspot nor Later have AI based content generator.

Schedule Instagram stories

Neither Hubspot nor Later lets you schedule stories on Instagram.

Schedule Instagram posts with first comment

Later lets you schedule Instagram posts with first comment which is not possible with Hubspot.

Schedule Twitter threads

Hubspot lets you schedule threads on Twitter which is not possible with Later.

Recycle your content - evergreen posting

Neither Hubspot nor Later have post recycling.

Import your social media content in bulk

Later supports importing content in bulk which is not possible with Hubspot.

Automatically post from RSS feeds

Later supports automatically posting content from RSS feeds which is not possible with Hubspot.

Team collaboration for your social media

Both Hubspot and Later have team collaboration feature.

Highly available live chat support

Hubspot has live chat support which is not available with Later.

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