Ever feel like you’re constantly logged into every social media platform? Juggling content across Facebook, Instagram, YouTube, and Twitter can be a major headache. But what if there was a way to schedule your posts in advance, saving you time and keeping your audience engaged?

The way to do this is by using social media scheduling tools. These powerful platforms allow you to plan, publish, and track social media content from a single dashboard.

Let’s dive into the best free and paid social media scheduling tools available to see which one is the perfect fit for you.

Top Social Media Scheduling Tools

Several excellent options can help you manage your social media presence and skyrocket your growth.

Here’s a look at some of the best social media schedulers, both free and paid.

1. SocialBu

The number one social media scheduling tool on our list is SocialBu. It is an all-in-one social media management and automation tool trusted by 18000+ users worldwide. It simplifies scheduling and managing your social media presence across all major platforms.

From creating, scheduling, and publishing content to tracking performance and collaborating with your team, SocialBu offers a comprehensive suite of features to help you manage your socials effectively. You can also craft content using AI and provide reports to track your social media success.

Prominent Features:

• In advance, schedule and publish content to Facebook, Instagram, Twitter, LinkedIn, and Google My Business.
• AI-powered content creation and curation assistance
• Social media analytics to track performance and measure success
• Manage multiple brands and collaborate with teams
• Respond to comments and messages, and engage with your audience in real time.
• Track brand mentions, measure post-performance, and gain valuable insights into your audience.
• Save time by bulk scheduling multiple posts at once and automate repetitive tasks.
• Team collaboration features for seamless workflow

2. Buffer

Buffer is another user-friendly social media scheduler designed to streamline your workflow and save time. It allows you to plan, schedule, and publish posts across various platforms, such as Facebook, Instagram, Twitter, TikTok, Mastodon, and YouTube.

Due to its easy-to-use interface, Buffer is a great option for beginners and social media managers. It offers a free plan with limited scheduling and analytics features. Buffer also allows you to respond to your audience’s messages from a single dashboard.

Buffer’s Prominent Features:

• Schedule posts to all social media platforms.
• Manage multiple social media accounts from one place.
• Preview your posts before publishing.
• Analyze basic social media performance metrics.
• Collaborate with team members on social media strategy.

3. Canva

We all know Canva for its ability to help create stunning designs and visuals, which is why it’s the best buddy for social media content creators and managers. But Canva Pro also boasts a handy social media scheduler and planner. It lets you schedule posts directly to Facebook, Instagram, LinkedIn, and Twitter.

Canva’s Features:

• Schedule posts to all major socials from one dashboard.
• Design eye-catching visuals for your social media content.
• Preview your posts before publishing.
• After posting, track the post’s performance and KPIs (likes, engagement, impressions, and clicks).
• Offer limited features with the free plan, with paid plans for more features.

4. Hootsuite

Hootsuite is a popular social media management and scheduling tool. It allows you to schedule posts and bulk schedule, track conversations, and analyze results across multiple platforms. It’s ideal for businesses and agencies of all sizes looking to streamline their social media workflow.

Prominent Features:

• Schedule posts for Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok.
• Track brand mentions and conversations through social listening.
• Measure your social media performance with detailed analytics.
• Collaborate with team members and assign tasks.
• Identify trends and schedule posts at the best times.

5. Later

This social media scheduling tool primarily focuses on Instagram. It allows you to visually plan your feed (design a stunning grid) and preview social media content before scheduling and posting it.

Later offers many features and allows you to schedule posts and Instagram stories in advance, analyze content performance, and plan content for Facebook, Pinterest, and TikTok.

Later’s Prominent Features:

• Plan, visually preview, and rebrand your Instagram feed for a cohesive look,
• Schedule multiple posts and stories at once to save time.
• Schedule your comments to jumpstart engagement on Instagram posts.
• Find relevant hashtags for your post to maximize reach.
• Track post performance and gain valuable insights.

6. Loomly

Loomly is a social media management platform trusted by thousands of big names. It is designed to simplify scheduling, collaboration, and analytics. You can integrate this tool with all social media platforms and create and schedule engaging posts for all your social media accounts in one place.

Prominent Features:

• Schedule posts and stories across Facebook, Instagram, Twitter, etc.
• It supports auto-publishing for all major socials
• Collaborate with team members on content creation and approval workflows
• Access customers’ post ideas to get inspiration and create a post to schedule
• Provides post previews and design tools to optimize your posts
• Visually plan and schedule social media posts for optimal engagement.

7. Zoho Social

Zoho Social is another name in the social media scheduling tools list. It streamlines social media management for agencies and businesses and helps them build their online presence.

Schedule posts to get them published at the best time, monitor hashtags, analyze performance, and manage your leads—all from a single platform. It’s a perfect tool for busy teams juggling multiple social media accounts and clients.

Zoho Social Features:

• Schedule posts to all major platforms.
• Monitor hashtags, brand mentions, and conversations across social media.
• Collaborate with team members and assign tasks.
• Create custom reports to measure your social media ROI.
• Manage multiple brands and social media accounts from one place.

8. Crowdfire

This social media scheduling tool allows you to schedule Facebook, Instagram, Twitter, Pinterest, and LinkedIn posts in the free plan. Crowdfire also boasts content curation features to help you find and share engaging content.

Its plus point is that its free plan provides you with one day of analytical data. You can also preview your posts before publishing them and auto-tailor your content for multiple social accounts.

Prominent Features:

• Schedule posts to Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
• Discover and share curated content to boost engagement.
• Recommend hashtags to gain more visibility.
• Track social media analytics and measure performance.
• Identify brand mentions and conversations through social listening.
• Manage multiple social media accounts from a single platform.

9. Sprout Social

A powerful all-in-one solution, Sprout Social is another big name among social media scheduling tools. It caters to the needs of businesses of all sizes and is the best choice you can make as a marketer and manager. Moreover, it goes beyond offering an advanced scheduling feature.

Also, it offers social listening to track brand mentions, engagement tools to interact with your audience, in-depth analytics to measure performance, and team collaboration features for all social media platforms.

Sprout Social Features:

• Schedule posts across major social networks, manage content calendars and easily publish at optimal times.
• Track brand mentions, industry trends, and competitor activity.
• Gain valuable insights into your social media performance, measure campaign effectiveness, and track key metrics.
• Assign tasks, track progress, and streamline your social media workflow.
• Respond to comments and messages efficiently and manage customer reviews across platforms.
• Generate comprehensive reports to measure the impact of your social media efforts and demonstrate return on investment.

10. Sendible

With Sendible, you can manage multiple social media accounts, schedule posts, and simplify your workflow. This social media scheduling tool offers powerful scheduling, reporting, and social listening capabilities. In addition to social media platforms, you can schedule content for WordPress, Medium, and Tumblr.

Prominent Features:

• Schedule posts and content in bulk and customize it as per brand requirements.
• Find fresh content ideas through RSS feeds or suggestions for current trends.
• Manage content calendars across various social media platforms.
• Track brand mentions, analyze conversations, and engage with your audience.
• Generate detailed reports to measure social media performance, gain valuable insights, and improve social strategy.

11. Planoly

Planoly is a visual social media management platform, especially for Instagram. It is designed to streamline your workflow and boost engagement. It allows you to drag and drop photos and videos to plan your Instagram grid, schedule posts across various platforms, and collaborate with your team.

The plus point is that it is free to use and supports auto-publishing across all social media platforms. It also offers features like content repurposing, AI caption generation, and team collaboration tools.

Prominent Features:

• Drag-and-drop content to plan your Instagram feed and Stories
• Schedule posts to Instagram, Facebook, Pinterest, TikTok, YouTube, and more
• Generate creative captions for your content using Planoly’s AI assistant
• Easily adapt your content for different platforms
• It provides basic Instagram analytics
• Upload at least 30 posts per month on Instagram and Pinterest

12. Agorapulse

This is another name in the best yet free social media scheduliQuicklyls. It offers comprehensive social media management features, including scheduling, engagement tools, social listening, and detailed analytics. AgoraPulse excels at managing customer reviews and messages across various social media channels.

You can also integrate it with all your socials and collaborate easily with your team members and clients.

Prominent Features:

• Schedule and publish content to all major social media platforms.
• Monitor brand mentions and conversations ROI using social listening tools.
• Publish your scheduled content multiple times
• With its shared calendar, you can see your content performance
• Respond to comments and messages directly through Agorapulse.
• Collaborate with team members and assign tasks for efficient workflow.

13. CoSchedule

CoSchedule goes beyond basic social media scheduling. It’s an all-in-one marketing calendar integrating social media with content creation, project management, and team collaboration. This lets you plan, publish, and track your social media efforts alongside other marketing initiatives.

Its ‘Top Content Report’ feature provides total social shares and engagement data, making it an excellent tool for determining which content resonates the most with your audience.

CoSchedule’s Prominent Features:

• Plan and manage social media, blog posts, email marketing, and more in a single calendar.
• Easily schedule and reschedule social media posts across various platforms.
• Assign tasks, track progress, and collaborate with your team.
• Optimize your content for social media to maximize reach and engagement.
• Get valuable insights into your social media performance and overall marketing effectiveness.
• Recycle and reschedule your best messages on your social feed.

14. SocialPilot

Known for its easy-to-use interface and affordable pricing, SocialPilot offers robust scheduling and analytics features. It’s an excellent option for small and medium-sized businesses looking for a feature-rich yet budget-friendly solution.

With its multiple scheduling options, you can effortlessly schedule your content across multiple social channels. You can take advantage of its bulk scheduling feature and schedule Upton 500 posts simultaneously to save time and effort.

Prominent Features:

• Schedule posts on Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Google My Business.
• Track engagement and analyze social media performance
• Discover and share engaging content from around the web.
• Bulk schedule and automate repetitive tasks like post-recycling.
• Customize your posts as per the requirements of different social media platforms.
• Manage social media inbox for comments and messages.

15. Sked Social

This social media scheduling tool is an Instagram-first content scheduling tool. However, it also allows scheduling to other social media platforms. It’s perfect for agencies, businesses, freelancers, and visual content creators. Its content queue allows you to prepare content, captions, and top hashtags for repeated use.

You can visually plan your content calendar for Instagram through its drag-and-drop feature and preview your feed layout. Also, schedule posts across various platforms, collaborate with teams and clients and track your social media performance.

Sked Social’s Prominent Features:

• Drag-and-drop visual content calendar.
• It provides built-in post templates and photo editing filters.
• Schedule posts for Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
• Invite team members and clients to collaborate on content creation and approval.
• Perform a competitors’ analysis, get insights into post-performance, track engagement metrics, and measure your social media ROI.

16. StatusBrew

StatusBrew is another social media scheduling and management tool designed to schedule content on social media and streamline your workflow. It allows you to handle various social accounts and schedule posts for them from a single dashboard. You can monitor brand mentions, analyze posts’ performance and content engagement, and track campaigns and competitors’ accounts.

StatusBrew’s Prominent Features:

• Schedule and publish content to Facebook, Instagram, Twitter, and LinkedIn.
• Track mentions, hashtags, and competitor activity to stay on top of social conversations.
• Generate detailed reports to measure campaign performance and audience insights.
• Collaborate with your team by assigning roles, approvals, and managing workflows.

17. NapoleonCat

Many big brands trust and use NapoleonCat for its powerful social media management and scheduling abilities. It is the best solution for marketers, agencies, and businesses that handle multiple social accounts, streamlining the overall workflow and boosting engagement.

It allows you to schedule posts across various platforms, manage comments and messages from a unified inbox, and track your social media performance with in-depth analytics.

Key Features:

• Schedule posts to all major social media platforms (Facebook, Instagram, Twitter, etc.)
• Unified social inbox for managing comments and messages across platforms.
• Automated moderation rules for filtering and responding to comments.
• In-depth social media analytics to track performance and gain audience insights.
• Team collaboration features include content approval and workflow management.
• Competitive benchmarking to compare your social media performance with competitors.

18. Iconosquare

Iconosquare is an analytic and social media management tool that goes beyond scheduling. It allows you to analyze performance across Instagram, Facebook, Twitter, LinkedIn, and TikTok. You can also track engagement, measure growth, identify top-performing content, and gain valuable insights.

It empowers teams to collaborate, schedule posts, and respond to comments—all from a single platform.

Prominent Features:

• Build personalized dashboards to get insights about your brand and social campaigns.
• Track metrics, identify top-performing content, and gain audience insights.
• Schedule posts and Stories across social media platforms via IconoSquare’s Post Scheduler.
• Respond to comments and messages, manage conversations, and track brand mentions.
• Upload images using its media library image features.
• Manage social media tasks and workflows effectively with your team.
• Monitor conversations about your brand and listen to what the audience says about you.

19. SocialOomph

If you want to post on only one social media platform, then SocialOomph is the best social media scheduling tool for you. It’s cost-effective and helps you schedule multiple posts from one single platform.

SocialOomph goes beyond basic scheduling and offers features like post drafts, fundamental analytics, and even auto-posting options to streamline your workflow.

Key Features:

• Schedule posts for your preferred social media handle
• Free plan with basic scheduling and analytics
• Manage post drafts and queues for organized content publishing
• Track basic social media analytics to measure performance
• Utilize auto-posting options to save time and maintain consistency

Tips & Best Practices for Social Media Scheduling

Even with the best social media scheduling tools at your disposal, mastering the art of social media scheduling takes practice. Here are some additional tips and best practices to maximize your success:

Plan & Create a Content Calendar: Don’t just post randomly for the sake of posting content. Develop a social media content calendar to plan your posts in advance. This ensures a consistent presence and helps you align your content with specific marketing goals.

Use Bulk Scheduling Features: Take advantage of bulk scheduling features offered by most social media scheduling tools. This allows you to schedule multiple posts at once and save valuable time.

Optimize Posts for Different Platforms: Remember, each social media platform has unique audience and content preferences. Tailor your posts to each platform to maximize engagement and interactions. For instance, use more visuals on Instagram and focus on concise, attention-grabbing text for Twitter.

Analyze Results & Make Adjustments: After scheduling your content and being published, don’t forget about it. Regularly analyze your social media performance using the insights provided by your chosen social media scheduling tool or the native analytics of each platform.

Track metrics like engagement, reach, and click-through rates to see what resonates with your audience and identify areas for improvement.

So, follow these tips and take advantage of social media scheduling tools’ AI power. This will help you streamline your workflow, consistently publish high-quality content, and achieve your social media marketing goals.

Wrap Up

Here, you have a vast list of the best social media scheduling tools to help you schedule your content across all the major social media platforms and save time.

Now, it’s time to choose the one from the list that will meet all your needs and budget. Whether you choose a free or paid option, the right social media scheduling tool can streamline your workflow and empower you to achieve your marketing goals.

So, explore the options we’ve provided, choose the perfect tool for your needs, and watch your social media presence flourish.

FAQs

Is There a Free Social Media Scheduling Tool?

Yes! There are several free social media scheduling tools available on the web. You can use SocialBu free trial, Planoly, Asana, or Mailchimp. These tools allow you to schedule posts in advance and get them published at optimal times.

How Do I Schedule on Social Media?

Social media management and scheduling tools make scheduling easy. Simply create your post, choose the date and time you want it published, select the platforms you want to share it on, and schedule it to be published at designated times.

What is the Best Social Media Scheduler for Beginners?

For beginners, free social media scheduling tools like SocialBu (free plan) are a great starting point. The tool offers an easy-to-use interface and scheduling feature, along with many others, to help you manage your social media presence effectively.