Social Media Glossary
Curated Content
Content curation or curated content refers to high-quality, relevant material collected from external sources and shared with an audience. Instead of creating original content, brands and influencers gather articles, social media posts, videos, and infographics from reputable sources and add their insights. What is Curated Content? Curated content is content that you find and share …
TikTok FYP
FYP stands for “For You Page.” On TikTok, the FYP is the main screen you see when you open the app. It’s a personalized feed of videos curated just for you based on what you like, watch, and interact with. You need to care for content quality, trends, and hashtags to make your video appear …
CPM
Cost Per Mille (CPM) measures the cost of 1,000 ad impressions. Advertisers use it to determine how much they pay to appear 1,000 times for their ad, making it a standard metric in digital and media advertising. What is CPM? CPM Cost Per Mille is a standard advertising metric. In digital marketing, it refers to the cost …
Content Marketing
Content marketing is when businesses create and share helpful or interesting content (like articles, videos, or social media posts) to attract and engage people. What is Content Marketing? Content marketing is a marketing strategy that attracts and retains audiences by creating insightful and engaging content. It includes diverse content, such as videos, blogs, images, and infographics. These …
Crowdsourcing
Crowdsourcing is when a company or person asks a large group of people (often online) for help or ideas. What is Crowdsourcing? Crowdsourcing is the process of obtaining ideas, services, content, or solutions from a large group of people, typically through the Internet. It leverages collective intelligence and diverse perspectives to; Address challenges Create innovations …
Cover Photo
A cover photo is a large image that appears at the top of your social media profile or page. It’s like a banner that shows who you are or represents your brand, and it helps make your page look more inviting. What is a Cover Photo? The cover photo is an image on the Facebook …
Business Objective
Business goals are the results that organizations plan to achieve over time. However, to achieve those goals, they need objectives. So, business objectives are the specific methods used to achieve business goals. What Is a Business Objective? A business objective is a clear goal a company wants to achieve, like increasing sales, growing customer base, …
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CTR
CTR stands for Click Through Rate. What is Click Through Rate? CTR, or Click-through Rate, is a social media metric that measures the number of times people click on a link, ad, or email. Click-through Rate shows how frequently people click on an ad or link compared to how often it’s displayed. You calculate CTR …
Clickbait
Clickbait is a marketing strategy to create content that aims to get attention and compel visitors to click. What Is Clickbait? The content aims to get more clicks and traffic to the website. Since the headline is the most critical part of the content, headlines are essential to get clicks. Arousing curiosity increases a human …
Brand Advocates
Brand advocates are individuals who genuinely love your business and aren’t shy about sharing it with others. They could be loyal customers, enthusiastic fans, or even employees who go out of their way to recommend your products or services because they genuinely believe in them. The key difference between brand advocates and traditional influencers is …
