TikTok trends right now are changing faster than you can say “viral.” With over 1.58 billion active users in 2024, TikTok has become the fifth most-used social platform globally. If you’re looking to stay ahead of the game and capture the attention of millions, you’re in the right place. We’ve got you covered, from catchy dance challenges to hilarious comedy skits.

This list will help you create content that resonates with your audience and skyrockets your views. It’s time to adapt your content strategy to align with what’s popular and increase your chances of being amongst TikTok’s most-liked videos.

So, get ready to hit that record button and dive into the world of TikTok trends. Let’s go!

Types of TikTok Trends

Before diving into the specific trends, it’s important to understand the three main trends boosting TikTok views. These can be categorized as:

• Nano Trends: Short-lived trends that go viral quickly but fade just as fast, often lasting from a few days to a few weeks.
• Micro Trends: Emerging subcultures and user interests that last several months to a few years.
• Macro Trends: Enduring cultural shifts that reflect people’s values and needs can last up to 10 years.

Understanding these categories can help you anticipate the longevity of a trend and plan your content accordingly.

TikTok Report 2023

The TikTok trend report for 2023 highlighted significant growth in user engagement and content diversity on the platform. Key trends identified include the rise of niche communities, sustainable living challenges, and short-form educational content.

The report emphasized the importance of staying updated with trends to maximize engagement and reach, which ultimately pleases the algorithm. As TikTok continues to evolve, its influence on various industries, including fashion, beauty, and food, remains profound, shaping how brands and creators connect with audiences.

Currently Popular TikTok Trends

As TikTok continues to evolve, several trends have emerged that are shaping the content landscape on the platform. The following top 13 trends highlight TikTok’s evolving nature and the opportunities for creators to connect with their audiences.

1. BookTok

BookTok has rapidly gained popularity as a vibrant community of readers sharing their love for literature. This trend involves users creating engaging content around books, including reviews, recommendations, and reading challenges.

The impact of BookTok on the publishing industry has been significant, with many titles experiencing a surge in sales after being featured in viral videos. Authors and publishers increasingly recognise this trend’s power, leading to collaborations with influencers and targeted marketing campaigns.

Participating in BookTok can enhance creators’ visibility and connect them with fellow book lovers, making it a rewarding niche to explore.

2. TikTok Dropshipping

TikTok dropshipping has emerged as a popular method for entrepreneurs to promote and sell products directly through the platform. This trend allows users to showcase products engaging and creatively, often using humour or storytelling to capture attention.

Creators can leverage TikTok’s algorithm to reach a wider audience, drive traffic to their online stores, and monetize their TikTok Presence. The ease of creating short, impactful videos makes it an attractive option for those looking to enter the e-commerce space without the need for significant upfront investment.

As more users discover the potential of TikTok dropshipping, this trend is expected to grow, offering lucrative opportunities for savvy marketers.

3. TikTok SEO

With the growing competition on TikTok, optimizing content for discoverability has become essential. TikTok SEO focuses on strategically using keywords, hashtags, and descriptions to enhance the visibility of videos. Creators are learning to analyze trends and audience behaviour to tailor their content for better engagement.

By understanding how TikTok’s algorithm works, users can increase their chances of appearing on the Explore page and reaching new audiences. This trend emphasizes the importance of creating engaging content and ensuring it is easily discoverable.

4. Vtubing

Vtubing, or virtual YouTubing, has found a place on TikTok as creators use animated avatars to engage with their audience. This trend allows users to maintain anonymity while showcasing their creativity and personality through avatars.

Vtubers often create content ranging from gaming and commentary to Q&A, music and art, appealing to diverse audiences. The rise of Vtubing on TikTok reflects a growing interest in virtual identities and blending gaming culture with social media.

This trend offers creators a unique way to connect with viewers and build a following while exploring innovative content formats.

5. TikTok Trading

TikTok trading has become popular as users share investment strategies, stock tips, and financial advice. This trend has attracted a younger audience interested in personal finance and investing.

Creators often share their experiences, insights, and educational content concisely and engagingly, making complex financial concepts more accessible. The rise of TikTok trading reflects a broader cultural shift towards financial literacy, with many users seeking to improve their financial knowledge and make informed investment decisions.

As this trend continues to grow, it presents opportunities for creators to establish themselves as trusted voices in finance.

6. TikTok Affiliate Marketing

TikTok affiliate marketing has become a significant trend as creators leverage the platform to promote affiliate products. This marketing strategy allows users to earn commissions by sharing products they love with their followers.

TikTok’s affiliate program enables creators to tag products directly in their videos, making it easy for viewers to purchase items they see. This trend has opened up new monetization opportunities for creators, allowing them to generate income while providing valuable recommendations to their audience.

As TikTok continues enhancing its shopping features, affiliate marketing is expected to grow, making it an attractive option for brands and creators looking to connect with consumers.

7. Adopt Me

“Adopt Me” is a popular game on Roblox that has gained significant traction on TikTok. Content creators share gameplay videos, tips, and trading strategies related to the game, which helps engage a community of players who are passionate about virtual pet adoption and customization.

The trend showcases the intersection of gaming and social media as users create and share content that resonates with fellow gamers.

Moreover, the community surrounding “Adopt Me” has led to a wealth of user-generated content, including tutorials, in-game events, and fan art, making it a thriving niche on TikTok. Creators can tap into this trend to connect with a dedicated audience and showcase their gaming skills.

8. BIAB Nails

Builder in a Bottle (BIAB) nails have become a trending topic on TikTok, capturing the attention of beauty enthusiasts and nail artists alike. This trend highlights the popularity of BIAB products, which provide a long-lasting, durable manicure that combines the benefits of gel and acrylic nails.

Content creators share tutorials, transformation videos, and nail art inspiration using BIAB products, showcasing their creativity and skills. The rise of BIAB nails reflects a broader interest in nail care and aesthetics as users seek innovative ways to enhance their manicures.

By participating in this trend, creators can engage with the beauty community and attract followers who appreciate nail art and self-care.

9. SssTikTok

SssTikTok is a trend focused on sharing satisfying and ASMR-inducing content that captivates viewers with its calming and visually appealing qualities. This trend encompasses a wide range of content, including slime videos, food preparation, and sensory experiences that evoke relaxation and enjoyment.

Creators often use high-quality visuals and sound effects to enhance the sensory experience, drawing in viewers who seek comfort and satisfaction. The popularity of SssTikTok reflects a growing interest in mindfulness and self-care as users turn to engaging content to unwind and de-stress.

By tapping into this trend, creators can attract a dedicated audience looking for soothing and enjoyable content.

10. TikTok Ads

TikTok Ads have become a powerful tool for businesses looking to reach an engaged audience and boost followers. The platform offers various ad formats, including In-Feed ads, Brand Takeover ads, and top-view ads, allowing brands to showcase their products and services creatively.

In-feed ads appear seamlessly within users’ feeds, while Brand Takeover ads capture attention immediately upon opening the app. TikTok’s advertising platform enables precise targeting based on user interests and demographics, effectively driving traffic and increasing brand awareness.

11. Gymrat

The Gymrat trend on TikTok focuses on fitness-related content, showcasing workout routines, nutrition tips, and motivational transformations. This trend has significantly impacted the health and wellness industry, as creators share their fitness journeys and inspire others to adopt healthier lifestyles.

Users often post videos demonstrating exercises, sharing meal prep ideas, or documenting their progress, creating a supportive community around fitness. The Gymrat trend encourages engagement through challenges, collaborations, and user-generated content, making it a popular niche on the platform.

As fitness continues to be a priority for many, this trend allows creators to connect with audiences passionate about health and wellness.

12. TikTok Makeup

TikTok Makeup has emerged as a significant trend, influencing the beauty and cosmetics industry. Creators share makeup tutorials, product reviews, and transformation videos, showcasing their skills and creativity. This trend has led to viral makeup challenges and innovative videos that captivate viewers.

Brands leverage TikTok Makeup trends to promote their products through collaborations with influencers and sponsored content. The platform’s visual nature allows for dynamic storytelling, making it easier for users to discover and engage with beauty products.

Moreover, such trends also help creators connect with a dedicated audience interested in cosmetics and self-expression.

13. TikTok Food

TikTok Food content has taken the culinary world by storm. It revolves around creators sharing videos containing recipes, cooking hacks, and food reviews. This trend highlights the platform’s ability to make cooking accessible and entertaining, encouraging users to experiment in the kitchen.

From quick meal ideas to elaborate recipes, TikTok Food content appeals to a wide range of audiences. It also includes home cooks and food enthusiasts. The trend has also led to the popularity of new food challenges and viral recipes.

Nonetheless, brands in the food industry are increasingly utilizing TikTok to promote their products and engage with consumers.

Conclusion

Conclusively, staying updated on the top TikTok trends is essential for creators and brands. It helps them effectively engage with the audience. From the rise of BookTok and the innovative potential of TikTok Dropshipping to the growing influence of TikTok Ads and fitness content, these trends reflect the diverse interests of TikTok users.

Engaging with these trends allows creators to connect with their audience and enhance their content strategy. This leads to leveraging the platform’s dynamic nature for greater visibility.

Spice up your content with these trends and schedule your videos for optimal times with SocialBu to maximise your impact on TikTok. Try a free 7-day trial today!

FAQS

What are the top TikTok trends right now?

The top TikTok trends now include engaging topics that reflect the platform’s diverse interests. Notable trends include BookTok, where users share book recommendations and reviews. TikTok Dropshipping is another interesting trend that promotes products through creative videos.

What are the TikTok dance trends right now?

The “Get Hype” trend is a popular TikTok dance challenge that involves participants performing synchronized moves with friends. The trend continues to gain traction.

What is the best TikTok trend in fashion right now?

One of the best fashion TikTok trends right now is the Y2K Fashion revival. This trend embraces styles from the late 1990s and early 2000s. It also features nostalgic elements like low-rise jeans, crop tops, and vibrant colours, appealing to Gen Z and millennials. TikTokers share outfit inspirations, thrift hauls, and styling tips that reflect this retro aesthetic.

What is the most popular TikTok trend right now?

The most popular TikTok trend is BookTok, which has seen explosive growth in user engagement. This trend involves users sharing their favourite books, reviews, and reading challenges. The impact of BookTok on the publishing industry has been significant. Many books experienced increased sales after going viral on the platform.

What are some TikTok trends?

Some notable TikTok trends include SssTikTok, which focuses on satisfying and ASMR-inducing content. TikTok Food content, where creators share recipes and cooking hacks, is also popular. Other trends encompass Gymrat, which promotes fitness and wellness, and TikTok Makeup, which showcases beauty tutorials and product reviews.