What is the Ideal Length of TikTok Videos in 2024

ideal length of TikTok videos

In 2024, TikTok will continue to dominate social media with millions of users creating and sharing content on the platform. However, with so much content to consume, creators constantly try to find new ways and excellent video-editing tips to capture their audiences’ attention.

This blog post will explore the ideal length of TikTok videos in 2024 so you don’t have to fret about why your TikToks aren’t getting any views.

Current TikTok Video Length

TikTok has recently increased the video limit from 15 seconds to 10 minutes. So you can post a video anywhere from 5 seconds to 10 minutes.

TikTok decided to increase the time limit to allow creators to explain themselves more. But as suggested by TikTok, your video length must be at least 10 seconds minimum.

However, the ideal length of TikTok videos is considered anywhere between 21 seconds to 34 seconds.

Ideal length of TikTok videos

While creating content for TikTok, you can also leverage Pinterest for inspiration and use tools like Pintodown, a global Pinterest Video Downloader, to easily download and reference high-quality, creative videos from Pinterest.

This can greatly enhance the variety and quality of your TikTok content, especially for videos that require detailed visuals or unique ideas.

Attention Span and Engagement

TikTok became famous for its short videos. People like the platform because it is hard to get bored here.

In just 10 seconds, people can watch a whole concept on TikTok. It is its specialty. We may think that watching a few short videos won’t hurt our time management, but guess what? It sure does.

We don’t realize that we get carried away, and according to wallaroo media, we spend an average of almost 95 minutes of our day on TikTok, if not more.

So for businesses, if the concept is easy to make into a short video, there’s no need to extend it.

TikTok videos

Audience Preferences

TikTok can be proclaimed as the kind of platform that people use to relax or to kill time. But it is from the viewer’s perspective. For a content creator on TikTok, it is a different story.

If you are a business and want to find your target audience on TikTok, you must know things, like how to blow up on TikTok, apart from the ideal length of TikTok videos.

  1. Explore the hashtags related to your niche and check out the content that gets the most views and engagement.
  2. Notice the audience that is engaging with the content related to your niche.
  3. That’s how you can find your target audience, but the most important is interacting with them.

TikTok videos

The Role of Content-Type

Having a business account does not mean it should be boring, and if you have a business account on TikTok, there are plenty of ways to make it engaging. For instance, using tools to edit subtitle online can improve the viewer’s experience, making your content more inclusive and professional.

Use Humor

Adding a fun touch to your videos can make them seem natural and interactive. Who does not like a good laugh, right? So consider adding a fun touch to your videos to get some funny comments from your audience.

Adapting Trends

The easiest way to get famous on TikTok is to follow trends and adapt them to your videos.

For example, you can create engaging and exciting business videos using trending filters and sounds to make them more appealing to your audience.

Also, keeping up with the trends on TikTok means you are keeping up with the game with your fresh content and are not one of those plain boring businesses.


As a business, you can benefit from the 10 minutes increase to the TikTok video limit and land amongst the most liked videos on the platform.

For example, create educational videos about your product or services, explain how to use the product or avail of your services, you can demonstrate how your product or service works, etc.

These are some ways you can create engaging content on TikTok that will satisfy the audience’s preferences and get you maximum engagement.

Create Interesting Content With SocialBu’s AI Content Generator

SocialBu is a social media management and automation tool that offers free tools for everyone.

Using these tools, you can create exciting content for your posts and their captions.

AI Caption Generator

Save time and create compelling captions for your TikTok videos with this tool. Enter the context in the topic/context box, and SocialBu’s AI will generate the caption.

SocialBu AI Caption Generator

Generate Posts with AI

The AI content generator serves the purpose of generating post content. Just enter the topic, and your content is there.

SocialBu's AI Content Generate


The ideal length of TikTok videos in 2023 will depend on various factors such as attention span, audience preferences, and content type.

While the current maximum length is 3 minutes, creators may find shorter videos more effective in engaging viewers and driving engagement.

Ultimately, it is up to each creator to experiment and find the video length that works best for their content and audience.

Awais Younas
Awais Younas
Co-founder of SocialBu. Entrepreneur, SEO, and Content strategist by profession

1 thought on “What is the Ideal Length of TikTok Videos in 2024”

  1. Pingback: Alex

Leave a Comment

Your email address will not be published. Required fields are marked *

No credit card required!

Share this post