TikTok continues to dominate the digital landscape, shaping culture, trends, and marketing strategies in 2025. With over a billion monthly active users, it has become more than just a short-form video app; it’s now a hub for entertainment, learning, and commerce.
In this guide, we’ll walk you through the most essential TikTok statistics 2025, covering user growth, engagement, demographics, marketing opportunities, and content performance.
Whether you’re a creator, marketer, or business owner, these insights will help you better understand TikTok statistics and make data-backed decisions that grow your presence on the platform.
TikTok Usage Statistics
First up, let’s look at the impact that the TikTok platform has on social media usage and how its native users behave.
1. TikTok Has 1.58 Billion Monthly Users
TikTok is one of the most used social media platforms around the world, with a user base of more than 1.58 billion monthly active users. It’s the go-to platform for short-form video content.
To make sense of its large user base, it sits right with all the major social media platforms such as Facebook (3.065 billion), YouTube (2.5 billion), WhatsApp (2 billion), and Instagram (2 billion).
2. TikTok Beats Instagram Among Gen Z—82% Use TikTok
To win the social media race, capturing the target audience, such as Gen Z, is essential. And TikTok has most of its users falling in the Gen-Z category, with 1 in 4 TikTok users being under 25 years old. The main reason for this is that Gen Z finds short-form video content, trends, and challenges appealing for entertainment and self-expression.
That said, most of the trends on the social media platform are shaped by the Gen-Z audience, making it a favored tool for creative outlets and entertainment.
3. U.S. Is TikTok’s Largest Market With 135 Million Users (Sprout Social)
The US has the highest TikTok users worldwide, with 135 million new users every month. The second largest TikTok markets are Indonesia and Brazil. The social media platform is a critical market for the USA for the platform’s growth and business strategies, despite the ongoing regulatory discussions surrounding the app’s operations in the country.
On the other hand, TikTok’s sister app Douyin has 766.5 million monthly active users based in China, which is a slight increase from last year.
4. TikTok Could Reach 2.35 Billion Users by 2029
TikTok growth is not stopping anytime soon. The short-form social media platform is evolving rapidly, with its growth shaped by factors like new feature rollouts and expanding markets, making long-term predictions difficult.
That said, it is estimated that the TikTok userbase is expected to skyrocket, reaching more than 2.35 billion users by 2029.
5. 16,000 Videos Uploaded Every Minute
The video-sharing app moves at a pace unmatched by any other social media platform, with an incredible 16,000 videos uploaded every minute, amounting to 960,000 per hour and over 23 million each day.
TikTok User Behavior
TikTok user behavior is different from other platforms. Its fast-paced, attention-grabbing videos keep people on the app for hours each day as they watch, share, shop, and engage.
Let’s look at some of the most common TikTok user behaviors.
6. 45% of Gen Z Share TikTok Videos Monthly
TikTok content extends far beyond the platform itself. Almost half of Gen Z users, around 45 percent, report sharing a TikTok video with friends in the past month, a noticeable rise from 37 percent in 2020, showing how its influence continues to grow.
So if you are a young content creator, this is your best bet to create engaging content that sparks attention that Gen Z would love to share.
7. 50% of Users Purchase After Watching TikTok Live
If you are a business owner running your brand, this is your sign to be active on TikTok. According to TikTok, 50% of users have made a purchase after watching a TikTok Live. That said, you might be missing out on a lot of sales if you aren’t sharing content on TikTok.
If you want to showcase your brand on TikTok, you can create real-time product demos, capture genuine reactions, and spark the kind of excitement that motivates people to make an instant purchase.
Moreover, if you’re launching a product or building hype around your product, going live on TikTok could be the extra push.
8. Users Twice as Likely to Recommend TikTok Products
TikTok is a goldmine for business owners. According to TikTok, the platform is 150 percent more effective at encouraging users to try a product or service compared to other social media networks.
That’s mainly because TikTok feels nothing like traditional advertising. Its content is creator-led and built on trust. With features like TikTok Creator Marketplace and in-app shopping, the platform also offers powerful monetization opportunities for brands and creators.
9. Tutorials Are Most-Watched Content (62% Prefer Them)
A study by Adobe Express revealed that 62 percent of TikTok users prefer tutorials over other types of content, surpassing product or service reviews at 39 percent and personal stories at 38 percent.
This preference for tutorials shows how TikTok has become a go-to platform for learning new skills and discovering creative ideas, making it a valuable space for brands and creators to educate while building trust with their audience.
Therefore, lead with value and follow with the pitch. Turning your knowledge into short, practical lessons remains one of the most effective ways to land on the For You Page.
10. 68% Expect Brands to Read Comments for Insights
Lastly, 68% of users believe brands should focus more on the comments section, where people actively share feedback, ask questions, and contribute fresh ideas.
TikTok users see the comments as an extension of the content itself, not just a place for reactions, and they expect brands to engage with them in the same way.
TikTok User & Demographic Stats
Now that we know how TikTok users behave on the platform, let’s look at the TikTok user and demographic stats that will help you to understand your audience better and refine your strategy.
11. Users Spend 4.8 Billion Minutes Daily on TikTok
TikTok is one of the most heavily used apps, with US users spending 4.8 billion minutes each day watching videos, outpacing Instagram’s 4.127 billion daily minutes.
This highlights TikTok’s dominance in capturing user attention for longer periods compared to other social platforms. Its engaging, fast-paced content keeps viewers coming back multiple times a day for more content.
12. More Gen Z Use TikTok for Discovery Than Instagram
While Twitter is still known for real-time conversation, TikTok has become the preferred place for viral storytelling. From sharing personal journeys to uncovering hidden gems, users see TikTok as the ultimate platform for authentic and relatable content.
Not to mention, 77% of Gen Z say they use TikTok to discover new products. This usage of TikTok makes the platform so powerful for creators
13. Average User Spends 25.5 Hours Per Month on TikTok
When it comes to monthly usage, US TikTok users spend more than 24 hours each month watching, engaging with, and posting video content on the app.
The platform’s endless stream of personalized content keeps users coming back multiple times a day, making it one of the most addictive and influential apps in the social media space. This high level of activity also makes TikTok a critical factor in shaping social media presence, as brands can leverage the app’s engagement power to maximize visibility and growth.
14. TikTok’s Global Audience Is 55% Male
TikTok’s global audience is showing a growing gender gap, with men making up 55.7 percent of users and women accounting for 44.3 percent.
This marks a notable change from last year, when the distribution was nearly equal. There is currently no available data on users of other genders.
15. 76% of 18–24-Year-Olds Use TikTok
Over three-fourths of US 18-24 year-olds show how strongly TikTok resonates with younger generations, who are driving much of the platform’s trends and culture.
Older age groups are joining at a slower pace, which further reinforces TikTok’s position as the go-to space for Gen Z and younger millennials.
TikTok Marketing & Ads
Brands have lots of options when it comes to promoting themselves on TikTok. To make the most of the platform, it is essential to understand key marketing statistics and trends that reveal how to reach and engage its audience effectively.
Let’s break down some of the TikTok marketing and ads statistics.
16. Only 28% of Marketers Use TikTok
It may come as a surprise, but just 28 percent of marketers are currently active on TikTok. With such tremendous opportunities available for brands, it is clear that more marketers could benefit from including the platform in their social media strategies.
However, TikTok’s unique style of content and presentation may be a reason why some marketers have been hesitant to join, despite its massive popularity.
Want to simplify TikTok marketing? Use SocialBu to analyze performance, discover the best posting times, and automate your content strategy, all in one place.
17. TikTok Is the Most Engaging Social Platform
TikTok remains the most engaging social media platform, boasting an average engagement rate of 2.5 percent by f
ollower count. In comparison, Instagram trails far behind with an average engagement rate of only 0.50 percent.
This gap highlights TikTok’s ability to foster deeper interactions between creators and audiences. For brands, it means a greater potential to turn viewers into loyal followers and customers.
18. TikTok Earned $23.3B in Global Ad Revenue in 2024
TikTok’s advertising, including programs like TikTok Promote and TikTok Shop, has proven highly successful, with ad revenue expected to reach 34.8 billion dollars by 2026.
This growth underscores the platform’s strength as a marketing channel. If you are seeking more insights, exploring TikTok’s ad formats, targeting options, and e-commerce integrations can help you unlock its full potential.
19. TikTok Engagement Rate Matches Last Year
TikTok remains the most engaging social platform, with its engagement levels holding steady and showing only a slight decline from last year. The average engagement rate by follower count dropped by about 5.6 percent year over year, moving from 2.65 percent in 2023 to 2.50 percent in 2024.
One key factor driving visibility and engagement is the strategic use of TikTok hashtags. By pairing trending hashtags with niche-specific ones, businesses can increase chances of landing on the For You Page.
20. ByteDance Earned $73B in First Half of 2024
ByteDance, TikTok’s parent company, brought in 73 billion dollars in revenue during the first half of 2024, coming in just behind Meta’s 75.5 billion for the same period. This showcases TikTok’s immense earning power and its ability to compete closely with major platforms like Facebook and Instagram.
The rapid rise in revenue reflects the platform’s expanding global user base, strong advertising performance, and growing e-commerce ecosystem.
TikTok for Business Stats
Is TikTok the right platform for your brand? What impact can it have on your business growth? Leveraging TikTok for marketing offers numerous benefits, but it is crucial first to understand your audience’s behavior and preferences on the app to create content that truly resonates.
21. 36% of Direct Social Purchases Happen on TikTok
When consumers are ready to make a direct purchase, Facebook remains their top choice, with TikTok coming in second and Instagram third, with 36% of Direct Social Purchases happening on TikTok.
The preference for TikTok is even more pronounced among younger audiences, with 54 percent of Gen Z and 47 percent of Millennials turning to the platform.
22. 37% of Americans Under 60 Bought from TikTok Shop
TikTok Shop has grown far beyond being just a niche feature. A recent PartnerCentric survey found that more than one-third of users under 60 have purchased through TikTok Shop, with an average spend of 59 dollars per transaction.
This highlights how TikTok is evolving into a powerful e-commerce platform in addition to its role as a social media giant. The seamless integration of shopping within the app allows users to move from discovery to purchase without leaving the platform.
23. TikTok Shop Has 500K+ U.S. Merchants in 2024
With more than 500,000 US sellers in 2024, it is clear that TikTok Shop has thrived despite early skepticism. Thanks to deep discounts and an extensive network of affiliates, brands and businesses are achieving strong direct sales through the platform.
For those that have yet to do so, incorporating social commerce into their strategy could open up valuable new revenue streams.
24. TikTok Leads in Branded Content Discovery
TikTok is the go-to social media platform for discovering new products. This is 1.5x more than the other social media platforms. One of the app’s biggest strengths is its short-form videos, which spark curiosity and encourage viewers to try new products.
25. Beauty and Health Care Products Were TikTok Shop’s Best Sellers in 2024
One of the interesting TikTok statistics is that beauty and health care products reached the highest sales in 2024, selling 370 million units worldwide. The popularity of beauty products on TikTok is no surprise, as many influencers regularly share tutorials, reviews, and unboxing videos that drive massive interest and sales.
TikTok Content Performance
Creating a winning social media strategy on TikTok requires understanding how content performs and when it reaches the most eyes.
Whether you are targeting TikTok users by country, analyzing TikTok demographics, or tracking TikTok statistics live, knowing the best times and frequencies to post is key to standing out. Here’s how to fine-tune your TikTok content for success.
26. Best Posting Time on TikTok
One of the most essential TikTok statistics for followers is the best time to post on TikTok. Knowing this TikTok statistic helps you to reach your audience when they are most active. After all, the best time to post on TikTok can significantly increase reach and even give you a shot at going viral.
So, according to Socialbu, the best times to post on the platform are 6 AM, 10 AM, 3 PM, and 10 PM. Monday generally sees the highest engagement on the platform.
Additionally, the best times to go live on TikTok are early morning (6 am to 10 am) and late evening (7 pm to 10 pm). Mondays, Wednesdays, and Saturdays likely get more counts on your TikTok live.
27. Best Frequency Is 1–4 Posts Weekly
The optimal TikTok posting frequency is 1-4 posts per week. Moreover, posting just a few high-quality, engaging TikToks is all you need to stay relevant and gain engagement on the platform.
Consistency is key on TikTok, as the algorithm tends to reward it. Posting five or more times per week can significantly improve your visibility on the For You Page, which is especially beneficial for smaller accounts building an audience.
28. 81% Found New Interests Through TikTok
One of the interesting TikTok 2025 statistics is that many people discover new products through TikTok. As a fact, about 81 percent of users found a product, idea, or community they had not previously sought out through TikTok.
This is what makes TikTok a go-to platform for marketers and startups looking to market their products. The ability to reach highly engaged audiences, tap into viral trends, and leverage authentic creator content gives brands an edge that is hard to replicate on other platforms
29. Short-Form Video Still Performs Best
TikTok is no longer an app for short-form videos, as it allows you to post longer videos. However, despite all this, short-form video content is still the most popular posting format.
Content such as tutorials, educational tips, and bite-sized how-tos regularly outshine other formats on TikTok: short insights, step-by-step demos, or relatable stories with a clear message work exceptionally well.
30. TikTok Engagement Rate Is 4.86%
TikTok demographics show an average engagement rate of 2.5% to 4.9%, following LinkedIn at 6.50% and Facebook at 5.07%.
Despite outperforming YouTube Shorts, Threads, and Instagram, the platform has seen a slight drop in median engagement, moving from 5.14 percent in January 2024 to 4.56 percent in January 2025.
31. Smaller TikTok Accounts Grow Faster
Lastly, another fascinating yet key TikTok statistic is that smaller TikTok accounts grow faster than already popular ones.
According to Socialinsider, accounts with 1K–5K followers saw a huge spike, with an average growth rate of 269% as compared to other accounts with over 100K followers.
How SocialBu Helps You Use TikTok Statistics for Growth
To make the most of TikTok statistics 2025, tools like SocialBu provide creators and businesses with actionable insights to supercharge their growth.
Here’s how SocialBu can help you tap into TikTok statistics worldwide for success:
- Track Performance Trends in TikTok Content: SocialBu’s analytics let you monitor which videos resonate most, whether it’s tutorials or branded content, helping you refine your strategy based on insights from our TikTok statistics tracker.
- Identify Best Posting Times Using SocialBu Analytics: Pinpoint optimal posting windows to maximize reach and engagement, leveraging TikTok statistics live for real-time data.
- Schedule and Optimize Posts for Maximum Engagement: Use SocialBu to plan posts during high-traffic periods, ensuring your content hits the For You Page by aligning with TikTok’s 2025 statistics.
- Monitor Hashtag Performance & Audience Insights: Dive into TikTok demographics to understand your audience’s preferences and track hashtag trends to boost discoverability across TikTok users by country.
- Automate Your TikTok Replies: Save time and boost engagement by setting up automated replies. SocialBu ensures you never miss a comment or DM, strengthening your audience relationships while improving TikTok performance.
Recommended Readings:
- Best Time to Post on TikTok in 2025 – User Insights
- What is a Great Content Marketing Plan That Works Everytime
- Top 11 TikTok Schedulers to Try In 2025
Conclusion
TikTok statistics 2025 highlight how the platform has evolved into a cultural driver and a booming commercial hub. With 1.58 billion monthly active users, a powerful Gen Z presence, and the rapid rise of TikTok Shop, the platform offers unmatched potential for creators, marketers, and businesses.
By understanding TikTok demographics, hashtag performance, and TikTok users by country, you can craft content that truly resonates with your audience and drives measurable growth.
That’s where SocialBu comes in. SocialBu helps you uncover insights, schedule posts at the best times, monitor performance trends, and even automate replies to keep your engagement strong.
Start your 7-day free trial of SocialBu today and take your TikTok strategy to the next level.
FAQs
What are the statistics of TikTok?
TikTok statistics 2025 show the platform has 1.58 billion monthly active users, with the US leading at 135 million users. Engagement averages 4.86 percent, and TikTok Shop has over 500,000 US sellers, with ad revenue projected to hit 34.8 billion dollars by 2026.
Can you see statistics on TikTok?
Yes, creators and businesses can access analytics directly on TikTok’s platform or use a TikTok statistics checker like SocialBu to track performance, engagement, and audience insights, including TikTok statistics live for real-time data.
What are the overall stats of TikTok?
TikTok statistics worldwide highlight 1.58 billion monthly users, with 55.7 percent male and 44.3 percent female users. The platform sees 16,000 videos uploaded per minute, and US users spend 4.8 billion minutes daily, with TikTok demographics showing 76 percent of 18–24-year-olds as active users.
What are five facts about TikTok?
- TikTok has 1.58 billion monthly active users globally.
- The US is the largest market with 135 million users, according to TikTok’s data on users by country.
- Tutorials are the most-watched content, preferred by 62 percent of users.
- TikTok’s engagement rate is 4.86 percent, leading most platforms.
- TikTok Shop saw 37 percent of users under 60 make purchases, averaging 59 dollars per transaction.
Which country uses TikTok the most?
The US is TikTok’s largest market with 135 million monthly active users, followed by Indonesia and Brazil, according to TikTok’s 2025 data on monthly active users by country.
What content is most popular on TikTok?
Tutorials, educational tips, and how-to videos are the most popular, with 62 percent of users favoring them. Short-form content, especially under a minute, drives high engagement, as shown by TikTok statistics 2025.
