How to Increase TikTok Followers and Views Organically?

Though numerous TikTok users have tried different methods to grow their reach and TikTok followers, nothing beats the power of organic growth.

Organic growth, for those of you who are unaware, refers to the process of using the platform’s algorithm in your favor and increasing your followers and reach organically.

If you are relatively new to TikTok and are looking for some effective strategies to increase your TikTok followers count and views, this guide has you covered.

Understanding the TikTok Algorithm

To ace the TikTok algorithm and reach number of TikTok followers and views, it’s crucial to have a basic understanding of the algorithm.

Let’s start with the “For You” Page on TikTok. This is the page where you see all the vidoes and reels boosted by the platform. If you want to grow on TikTok, you must be capable enough to make it to the “For You” page.

Frankly, being able to be featured on the “For You” page isn’t that hard. All you need to do to understand this is to understand some basic factors the TikTok algorithm considers.

For instance, ensure that the watch time required to be visible on the platform is complete and you post complete and edited videos.

Encouraging the audience to share your videos is another factor that contributes to this. For this, you have to make your videos engaging enough that people want to share them with others.

Content is King (and Queen)

Though other factors, like video quality, optimization, etc., are crucial, nothing can replace good content. The first thing you need to focus on if you want to be seen on TikTo is to ensure that your content is the differentiator.

High-Quality Content

Avoid posting plagiarized videos on the platform; always have a unique selling point or differentiator in your videos. Your content should speak for itself and keep audiences hooked to your page.

Niche or Trend?

One way for you to cater to a specific kind of people towards your videos is to stick to a niche. Define a niche for yourself and base all your videos and reels around it.

For instance, if you are a comic person, you can choose humor or comedy as a niche and base all your content around it. Similarly, for people who love dance, making dance videos could do.

Another way to stay relatable and approachable on the platform is to follow trends. This is one of the most widely accepted ways of being visible on any social media platform, including TikTok.

Whenever you see music, dialogue, or a clip going viral on the platform, record your take on it and post it on TikTok.

Both of the above methods have pros and cons. For example, sticking to a niche and not following the trends would probably reduce your chance of instant growth on the platform.

On the other hand, following trends blindly will not help you establish your identity on the platform. You will probably fail to build a loyal user base.

Creativity and Experimentation

Another way to attract audiences to your TikToks is to try out different video formats and edit them differently. Don’t hesitate to edit your TikToks a little differently and use all sorts of filters and transitions.

You can even use online video editing platforms to add effects to your vidoes and make them captivating for the users.

Optimizing Your Videos for Discovery

Once you have invested your time and resources in creating unique content that can engage the audience, you must move on to the next step, which is video optimization.

There are several ways in which TikTok vidoes can be optimized on the platform for discovery, and here are some of the methods explained for you.


One of the most crucial steps to improve the searchability of your videos on TikTok is the captions you add to them.

Ensure to add a relevant caption under the video and stuff it with relevant hashtags to help your video appear at the top.

If you struggle to come up with exciting captions for your TikToks, you can use SocialBu’s AI caption generator to generate some.


As we stated above, hashtags are also crucial to being seen on the platform. Use a mix of niche-specific and trending hashtags under your videos.

This increases the chances of your videos appearing on the For You page, and people are more likely to find them whenever they search for the hashtags you have used.

Sounds & Music

Nothing beats the power of trending sounds and music on TikTok. If you want to reach out to many users and increase your reach on TikTok overnight, make content around the trending sounds.

Engagement is Key

Making content that’s engaging and optimizing the vidoes won’t be able to do the job on the platform. As you still have to engage with your followers and make them feel heard and seen to be able to be seen on TikTok.

Respond to Comments

The first thing you can do to establish a bond with your followers and turn them into your loyal viewers is to respond to their comments. Be aware of what people say about your content and reply to their queries where possible.

Responding to comments under your videos and igniting discussions among users effectively increases your reach.

Run Contests & Challenges

Running contests and challenges on the platform is another effective engagement strategy for keeping your audience engaged. Conduct contests where you give users a targeted TikTok followers count and set a reward they will get for helping you reach it.


You can collaborate with other TikTok creators and cross-promote each other on the platform. This will expose you to their followers and vice versa, opening new dimensions and opportunities for everyone.

Schedule Your TikToks to Stay Consistent

For the TikTok algorithm to recognize you, set a posting schedule for yourself and stick to it. This way, both the platforms and the users will know when to expect your next video.

You can use online schedulers and tools like SocialBu to help you stay consistent. All you have to do is upload your videos to these tools, set a date and time on which you want to make them live, and you will be good to go.

Additional Growth Strategies

Some other effective growth strategies that can work out in your favor include interlinking your TikTok platform with other social media platforms.

You can even encourage your friends and family to share your videos on their social media handles. It will help you reach as many followers as possible.

Focus on the quality of your content and be very specific about the content users demand. At the end of the day, it’s all about demand and supply.


This wraps up our guide to increasing TikTok followers and views organically without having to buy TikTok followers. All the strategies we have explained above have been working out for users to establish their footprint on the platform for numerous years.

If you don’t want to waste your time trying out new strategies and growth methods, this guide has it all for you.

We highly encourage you to try the above-listed strategies at least once. Then let us know in the comments section below how well they performed for you.

Can’t wait to hear from you!


Q: How to Get 1,000 Followers in TikTok?

To get 1000 followers on TikTok, post videos consistently, follow the trends, use trending and relevant hashtags, use captions under your videos, and encourage their sharing.

Q: How to Get 200 Followers on TikTok?

You can get 200 followers on TikTok by encouraging your friends and family to share your videos on their social media handles. Posting content on the platform consistently and optimizing the videos effectively can also help.

Q: How Many Followers Did I Have on TikTok?

Tap the “Profile” icon on your TikTok home page to head to your Profile page. You will see your username, profile picture, and follower count here. The follower count is generally present under your TikTok bio.

Q: How Do You Track Follower Growth on TikTok?

Your TikTok analytics section, under the Overview section, shows your follower growth. Here, you can find video views, profile views, likes, comments, and shares on your videos over the last 7, 28, or 60 days.

Iqra Rai
Iqra Rai
As a senior content marketer and strategist for SocialBu, I believe that content should engage readers and elicit a positive emotional response. As a skilled conversationalist, I help SocialBu leverage marketing strategies to drive growth, increase conversions, and improve overall ROI.

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