RSS feeds (Rich Site Summary) are a format for delivering regularly changing web content. It allows users and applications to access updates to a website in a standardized, computer-readable format.
Almost all blogs offer their updates in the form of an RSS feed so their users can subscribe to the RSS feed and be updated whenever a new page or post is published. Many RSS-reader applications also do the same: they inform users about website updates by subscribing to the RSS feeds.
Posting updates to your social media about new website content is also very important. The old-school way to do this was manually posting the link to the new page, content, or blog post to your social media. It becomes extremely hard and time-consuming when you want to share content on your social media from multiple RSS feeds. The RSS feeds may or may not belong to your own blogs or websites.
Use SocialBu to Auto Post from RSS Feeds to Social Media
SocialBu Automation is useful if you want to auto-post from RSS to social media networks like Facebook, Twitter, LinkedIn, and Instagram.
First of all, create a new Automation from here. You can name it however you like.
Select the event “RSS feed has a new item,” as shown in the image below.
After selecting the event, you will see its inputs. Enter the RSS feed URL. We will use https://www.socialmediaexaminer.com/feed/ as an example.
Now, you need to specify the actions. For publishing posts, you have two options. We will use the first one in this example.
- Publish a Post (publishes the post right away)
- Add Post to Queue (saves the post to a custom Queue which you can create)
You will also need to select the social media accounts on the post that should be published.
The post contents need to be set, and you can add any text you want to be published. We can use dynamic data placeholders to use the RSS content in the post text. These placeholder tags will be replaced with actual content from the RSS feed.
To use the title and link in the post text, we can use the data placeholders {{ title }} and {{ link }}.
The post content looks like the following in our example.
{{ title }} {{ link }}
That’s all.
Save this Automation, and SocialBu will post content from the RSS feed whenever there is a new update/blog post/item.
Additionally, UX designer developers must ensure seamless automation that doesn’t compromise user experience by testing and refining the automated posting process. So it saves time and resources while delivering engaging content.
Some Things to Remember
- To post content efficiently, use a custom Queue and save it to Queue instead of publishing it immediately.
- For control over what gets published, you can also set conditions for the actions here. This is useful if you want only to post selective updates from the RSS feed (such as from a specific category, a specific author, and so on).
- It’s also possible to publish image posts if you select “Attach media if available.” This can also work for Instagram. The image is extracted from the RSS item or the link.
Bottom Line
Automating social media posts with RSS feeds through SocialBu is a simple and effective way to stay active on multiple platforms without spending hours sharing content manually. So, if you’re looking for a streamlined social media strategy, be sure to explore the benefits of RSS feeds for your content distribution needs.
