The Most Viewed Video on Instagram: What Made it Successful

most viewed video on Instagram

Instagram videos or, a more popular form of them now, reels are some of the top viewed forms of content in today’s social media-centric era. And being able to get your video to the number 1 spot indeed is a big deal. It guarantees a whole new level of success with many opportunities and career-growth options.

So, who exactly was able to achieve this? Khaby Lame is the answer. Want to know all the exciting details? Read on!

All About Khaby Lame’s Most Viewed Instagram Video!

Khaby Lame's Most Viewed Instagram Video!

Khaby Lame is an Italian TikTok and Instagram star known for his comedic videos and skits. The most viewed Instagram video of all time, currently with a whooping 289 million+ views, is the content created by Khaby.

His most creative Instagram post and most viewed reel is titled “When She Tells You She’s Home Alone” and features him reacting to a common prank where someone pretends to be home alone and scares their significant other.

In the reel, Khaby watches the prank unfold on his phone and then proceeds to mimic the prank by simply turning around and looking at the camera with a deadpan expression.

The video’s popularity can be attributed to Khaby’s unique humor style and relatable reactions to everyday situations. Additionally, the video’s short length and the easily digestible reel format make it easy for viewers to watch and share.

What made Khaby’s Video So Successful and Popular?

most viewed video on Instagram

Khaby Lame’s most viewed reel became popular due to a combination of the following factors:

  1. His humor is characterized by his deadpan expressions and sarcastic commentary on everyday situations. People find his humor relatable, and this relatability helped Khaby to attract a large audience contributing to the popularity of his most viewed reel.
  2. Another factor for the most viewed video on Instagram is the format of the video itself. Instagram reels are short and easily digestible. It makes them easy to share and spread across the platform.
  3. Finally, the prank featured in Khaby Lame’s most viewed video on Instagram is a common one many people can relate to. On top of it, Khaby’s reaction to the situation adds an element of humor that viewers find entertaining.

Khaby’s Backstory

Most viewed video on Instagram

Khaby Lame’s rise to fame and the popularity of his most viewed reel can also be attributed to his unique background and story. Khaby is of Senegalese descent, born and raised in Italy, and the rest goes as:

  • He started his social media journey on TikTok during the COVID-19 pandemic, where he gained a following for his relatable and comedic videos.
  • Khaby’s success on TikTok led to him gaining a large following on Instagram, where he continues to post videos and connect with his fans.
  • In addition, he has been praised for using his platform to raise awareness about issues related to racism and discrimination.
  • He has been featured in various news articles and TV segments and has collaborated with brands such as Pepsi and Netflix.

Overall, Khaby Lame’s most viewed video on Instagram is just one example of his unique branding, which has helped him to become one of the most popular social media stars of his time.

How Can You Do The Same and Gain More Views on Instagram?

Gain More Views on Instagram

So, if you also want to get fame on Instagram like Khaby Lame, create something unique. Take inspiration from the most viewed videos and see which content works best. Then, to further increase your engagement, you can use SocialBu and make your social media management hassle-free giving you time to focus on content creation.

However, there are several strategies to gain more views on Instagram. Here are a few of them:

  1. Optimize your profile: Make sure that your profile is complete and professional-looking. Use a clear profile picture and write a compelling bio that tells people who you are and what you do.
  2. Post regularly: Consistency is key on Instagram. Post at least once a day to keep your followers engaged and attract new ones. Use Instagram insights to find the best times to post for your audience.
  3. Use hashtags: Hashtags are a great way to increase your visibility on Instagram. Use relevant hashtags that are popular in your niche to attract more views and followers.
  4. Engage with your audience: Respond to comments and direct messages, and interact with other accounts in your niche. It helps you build relationships and attract more followers.
  5. Use Instagram Stories: Instagram Stories are a great way to engage with your followers and show a more personal side of your brand. Use polls, questions, and other interactive features to increase engagement.
  6. Collaborate with other accounts: Partner with other accounts in your niche to reach a wider audience. It can be shoutouts, collaborations, or takeovers.
  7. Run Instagram ads: Instagram ads are a great way to reach a wider audience and increase your visibility. Use targeted Instagram ads to reach people interested in your niche or products.

Building a successful Instagram presence takes time and effort, so be patient and consistent in your approach.


The most viewed video on Instagram is a constantly changing phenomenon, as the popularity of videos can fluctuate over time. However, certain factors can contribute to the success of a video on Instagram, such as those mentioned in this article.

So, the success of the most viewed video on Instagram is not just a matter of luck but rather a combination of unique factors to capture the attention of a broad audience.


Eisha Mirza
Eisha Mirza
Pursuing my love for content creation and spreading magic with words is what I enjoy. I am a strong believer of "It isn't what you write, it's the way you write it." ~Jack Kerouac

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