Metricool is popular for scheduling and analytics, but its clunky interface, shallow reporting, and rigid pricing push many marketers to explore Metricool alternatives. Although it provides basic scheduling, analytics, and reporting capabilities, its limited automation and lack of in-depth insights hinder its ability to scale effectively in today’s fast-paced social media landscape.
Whether you’re a solo creator, a small business, or an agency managing multiple clients, you need a platform that fits your workflow without straining your budget.
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That’s why, after testing leading social media management tools and reviewing real-world feedback, we’ve rounded up the 7 best Metricool alternatives for 2025 platforms built to help you work smarter.
TLDR
- SocialBu – Best for AI‑powered scheduling, automation, deep analytics, and a unified inbox at nearly half the cost of Metricool.
- SocialPilot – Best for agencies needing white‑label reports, client management, and scalable team collaboration.
- Later – Best for visual‑first creators with drag‑and‑drop scheduling, Instagram grid previews, and TikTok insights.
- Agorapulse – Best for engagement‑driven teams needing advanced reporting and social listening with a unified inbox.
- Hootsuite – Best for enterprise teams requiring advanced integrations, analytics, and secure governance tools.
- Sendible – Best for marketing teams that want workflow‑based scheduling and a full campaign calendar view.
- Planable – Best for agencies managing multi‑user approvals, content collaboration, and visual post previews.
Quick Overview of Metricool Alternatives
Before diving into the detailed reviews, here’s a snapshot of why these Metricool alternatives stand out for social media analytics tools, content performance tracking, and more:
- SocialBu: AI scheduling + deep analytics at $15.80/month
- SocialPilot: Budget-friendly with white-label reports + team collaboration
- Later: Visual-first planner with strong Instagram + TikTok insights
- Agorapulse: Advanced reporting + social listening with unified inbox
- Hootsuite: Enterprise-grade features with robust API + integrations
- Sendible: Agency-focused with automation + white-label dashboards
- CoSchedule: Marketing calendar that unifies campaigns + social posts
Why Should You Consider a Metricool Alternative?
Metricool offers a solid foundation, but it’s not perfect. Users frequently report frustrations that slow down their workflows, prompting them to search for more flexible and powerful tools.
However, for growing teams, data-driven marketers, and agencies that rely on speed, collaboration, and advanced insights, Metricool quickly reveals its limitations. As soon as your workflow requires multi‑user coordination, customized reporting, or deeper automation, the cracks start to show.
Common Frustrations Reported by Users
- Two‑month limit on historical data
- No campaign tagging or calendar color‑coding
- Weak automation (no AI scheduling or post recycling)
- Costly upgrades for collaboration and branding
- Confusing billing and auto‑renewal concerns
“Metricool’s analytics are neat but shallow. Once your clients ask for segmented insights, you quickly hit the ceiling.”
— Verified G2 Reviewer, Digital Agency Director
Moreover, Metricool’s pricing scales poorly as the number of profiles or users increases, making it costly for teams and agencies. As a result, many seek alternatives that offer more economical scaling and include critical features, such as analytics, reporting, and approval workflows, without incurring steep incremental costs.
Takeaway
However, for teams that require deeper analytics, automation, stronger collaboration, and transparent, enterprise-grade billing, selecting a more feature-rich alternative often yields a better ROI and less daily friction.
Top 7 Metricool Alternatives for Social Media Analytics
Below are seven alternatives that address common Metricool pain points. SocialBu leads the list, primarily because it strikes a balance between affordability, AI features, and agency-centric capabilities.
Metricool Alternative #1: SocialBu
SocialBu has emerged as a powerful and user-friendly alternative to Metricool. It is an all-in-one AI social media management platform that goes beyond simple scheduling to offer a truly comprehensive solution.
For those who want to streamline their entire social media workflow without compromising on features, SocialBu is a top-tier choice.
Why SocialBu Tops the List of Metricool Alternatives
SocialBu has quickly become one of the most capable and user‑friendly Metricool alternatives. It’s an all‑in‑one AI‑driven platform that goes far beyond simple scheduling to deliver a complete social media solution.
SocialBu simplifies your social media management with a seamless drag-and-drop scheduler that saves time. Its AI-driven content creation tools spark engaging posts effortlessly. Direct Instagram Story scheduling ensures your content flows smoothly across platforms. From beginners to pros, SocialBu offers simple solutions for all.
Additionally, it provides 24/7 email and chat help that’s quick and useful, unlike the frustrating support many find elsewhere.
Features Overview
- Seamless post-scheduling: It offers an easy-to-use scheduler. The hassle-free drag-and-drop scheduler makes scheduling all your social media posts easier.
- AI Content Generator: This excellent feature allows you to generate short posts within seconds.
- Direct Story Scheduling: Easily schedule your stories and boost your engagement rate.
- Fully Dynamic Automation: Full‑cycle automation for posting, recycling content, and reacting automatically to triggers.
- Unified Social Inbox: Manage all DMs and messages from one dashboard.
- Team Collaboration: Work smoothly with your team by assigning roles, approving content, and managing workflows together.
- Responsive Support: Fast live chat and AI-powered assistance.
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What Users Are Saying
Here are two verified reviews that highlight why users love SocialBu:
“Using SocialBu has been great. It helps us do our social media work better and faster, and it’s incredibly useful for making our clients happy. SocialBu has lots of helpful tools that let us save time, talk to our followers better, and see how well our social media is doing.
The post scheduling, analytics, and overall ease of use make it indispensable for our agency,” said
Jao Ortega, Verified Reviewer on Product Hunt.
“I am loving SocialBu! The team is awesome and the application has come so far already. Excited to see how much more powerful this app will become.
Scheduling, automation, and analytical features are spot on,” said
Rory Tanner, Product Hunt Reviewer.
SocialBu vs. Metricool —Comparison Table
Here’s a quick comparison table of SocialBu vs Metricool:
| Feature | SocialBu | Metricool |
|---|---|---|
| Starting Price | $15.80/month | $18/month |
| Free Trial | 7 days, no credit card | Limited free plan |
| AI Content Generation | Full suite (captions, hashtags, images) | None |
| Bulk Scheduling | CSV upload + visual calendar | Basic bulk options |
| Content Recycling | Yes (Evergreen posts) | No |
| Team Collaboration | Advanced workflows + permissions | Basic user roles |
| Platform Support | 15+ platforms | 10 platforms |
| Analytics Depth | Comprehensive + competitor tracking | Basic metrics |
| Customer Support | Live chat + AI assistant | Email only |
Final Verdict: Why SocialBu is the #1 Alternative
SocialBu easily tops the Metricool alternatives list—deeper automation, more innovative scheduling, transparent billing, and a price that makes sense for both solo creators and agencies.
Metricool Alternative #2: SocialPilot
SocialPilot markets itself as a budget‑friendly choice that still delivers a wide range of useful features. The platform particularly excels in client management features, making it attractive for agencies. Still, while SocialPilot covers the essentials well, its lack of native AI features and dated interface can feel outdated compared to modern platforms like SocialBu.
Key Features
- Bulk post scheduling with CSV uploads.
- White-label PDF reports for clients.
- Social inbox for engagement tracking.
- RSS feed automation for content curation.
- Team collaboration with role-based access.
What Users Are Saying
This trusted G2 review sums up what you can expect from Metricool:
“Useful tool for scheduling across multiple platforms. Easy to use, intuitive and simple. I like that I can schedule posts ahead of time and forget about it,” said
Matthew G., Marketing Manager on G2.
SocialPilot vs. Metricool — Comparison Table
| Feature | SocialPilot | Metricool |
|---|---|---|
| Team Collaboration | Strong, built for agencies | Basic |
| Analytics | Good, with white-label reports | Very strong, deep-dive |
| Bulk Scheduling | Yes | Yes |
| Ad Management | No | Yes |
| Unified Inbox | No | No |
| Customer Support | Email & Chat | Email only |
Final Verdict
Ideal for agencies needing scale and presentation polish, but lighter on modern AI automation than SocialBu.
Metricool Alternative #3: Later
Later primarily focuses on visual content, making it a go-to for Instagram and Pinterest management. If your strategy is heavily reliant on visual platforms, Later is a strong competitor.
While Metricool offers a more general approach, Later’s specialization in visual content gives it a distinct advantage for certain users.
Key Features
- Visual content calendar with a grid preview for Instagram.
- Linkin.bio tool to monetize your Instagram feed.
- First comment and hashtag suggestions.
- Basic to advanced analytics, with a focus on visual performance.
What Users Are Saying
Here’s a trusted G2 review that highlights what using Later is really like:
“Later did everything I needed it to do, and the questions I had were answered within the same day when I contacted support. Fantastic customer service and even offered me a refund when I purchased a larger package than I required. Kind and helpful staff, all you can ask for these days,” said
Joel, GB Reviewer on Trustpilot
Later vs. Metricool — Comparison Table
| Feature | Later | Metricool |
|---|---|---|
| Visual Planner | Yes | Basic |
| Link-in-Bio Tool | Yes | Yes |
| Analytics Focus | Visual content metrics | Broad, includes ads |
| Team Collaboration | Limited (higher plans) | Basic |
| Bulk Scheduling | No | Yes |
| Customer Support | Email only | Email & Chat |
Final Verdict
Later beats Metricool in design and content preview; for multi‑channel campaign automation, SocialBu or SocialPilot remain more versatile.
Metricool Alternative #4: Agorapulse
Agorapulse is a powerful social media management suite that excels in community management and social listening. It’s a favorite among those who prioritize engagement and customer service.
Agorapulse’s unified social inbox is a game-changer for managing incoming messages and comments. It also offers a fantastic set of social listening tools that help you monitor brand mentions and industry trends.
Key Features
- A clean, unified social inbox for all your messages.
- Powerful social listening to track brand mentions and keywords.
- Comprehensive reporting with ROI measurement.
- Team-friendly features with a post-approval process.
What Users Are Saying
Here’s a verified G2 review that perfectly sums up the Agorapulse experience:
“Agorapulse gives you everything I need in a scheduler! The ease of scheduling to specific accounts is perfect. It’s easy to post to multiple accounts and customize the copy for each platform — all in one window! It’s simple to set up and implement into your scheduling,” said
Nick C., Owner at Red Letter Creative on G2
Agorapulse vs. Metricool — Comparison Table
| Feature | Agorapulse | Metricool |
|---|---|---|
| Social Listening | Yes (advanced) | Yes (basic) |
| Unified Inbox | Very strong, with CRM features | Good |
| ROI Reporting | Yes | Yes |
| Team Collaboration | Advanced, agency-ready | Basic |
| Bulk Scheduling | Yes | Yes |
| Customer Support | Priority support | Standard support |
Final Verdict
A premium choice for agencies focused on customer care and monitoring, SocialBu beats it for pricing and automation features.
Metricool Alternative #5: Hootsuite
Hootsuite is one of the oldest and most well-known social media management platforms. While it has been criticized for its complexity and high pricing, it remains a relevant option for large enterprises.
It supports a vast number of social networks and offers a range of tools, from social listening to employee advocacy. For large organizations with complex needs, Hootsuite can be a powerful solution.
Key Features
- Extensive integrations with a large app directory.
- Advanced social listening and monitoring.
- Team management features with granular permissions.
- Comprehensive analytics and reporting.
What Users Are Saying
Here’s a verified G2 review that perfectly reviews the Hootsuite experience:
“Pricey, but it does what you need it to do and some. Hootsuite is really a simple tool to use. I use it practically daily and I’m not sure how it could be any easier. The integration of AI into the platform is really great. I also really enjoy being able to drag and drop my posts to change the day I’m posting something.” said
Chandler R., Marketing & Communications Coordinator on G2
Hootsuite vs. Metricool — Comparison Table
| Feature | Sendible | Metricool |
|---|---|---|
| White-Label Reporting | Yes (advanced) | Yes (higher plans) |
| Client Management | Very strong | Basic |
| Interface | Can be complex | Clean and simple |
| Automation | Advanced scheduling, queues, RSS feeds | Limited automation |
| Customer Support | Responsive, priority help | Slower, limited support |
Final Verdict
Powerful but pricey. For large organizations needing compliance and governance, Hootsuite delivers. For startups or agencies, SocialBu is far more agile and affordable.
Metricool Alternative #6: Sendible
Sendible goes beyond basic scheduling — acting as a cross‑channel marketing calendar and light project‑management hubIt’s ideal for teams that need to align their social media strategy with their overall content and marketing efforts.
Its strength lies in its ability to bring all of a team’s marketing projects from social media posts to blog articles and emails into a single, unified calendar.
Key Features
- All-in-one marketing calendar.
- Project and workflow management.
- Social media scheduling and publishing.
- Marketing analytics and reporting.
What Users Are Saying
Here are verified G2 reviews that highlight why users love Sendible:
“Tried a lot of different platforms to manage my social media. Sendible knocks it out of the park. It has saved me so much time and helped me stay on point when it comes to managing social channels. Being able to post to my Google My Business has helped me rank higher in local search. I would recommend Sendible to anyone. I also love how you can create posting schedules and it helps to automatically schedule your posts,” said
Peter S., Photographer on G2
Sendible vs. Metricool — Comparison Table
| Feature | Sendible | Metricool |
|---|---|---|
| Primary Use | Full marketing calendar | Social media suite |
| Team Collaboration | Very strong, project-focused | Basic |
| Analytics | Good, with project tracking | Very strong, deep-dive |
| Automation | Project workflows & scheduling | Basic post automation |
| Customer Support | Responsive, tailored to teams | Limited, slower response |
Final Verdict
Excellent for teams running integrated campaigns; for lightweight social workflows, SocialBu is leaner and faster.
Metricool Alternative #7: Planable
Planable has established itself as a go-to platform for agencies and marketing teams that prioritize collaboration and content approval workflows.
While Metricool offers some team features, Planable is built from the ground up to make group content creation a seamless experience.
Key Features
- Advanced approval workflows.
- Unified collaboration workspace.
- Visual content calendar.
- Pixel-perfect post previews.
- Analytics and engagement add-ons.
What Users Are Saying
Here are two verified G2 reviews that show why users value Planable:
“Very great social-management tool for everyone! Understanding this platform right from the start was very simple: from the dashboard to content programming. I especially appreciated the ability to invite multiple users to the same dashboard, to work simultaneously on multiple contents from the same company.” said
Fabio F., Business Developer Manager & Growth Manager on G2.
Planable vs. Metricool — Comparison Table
| Feature | Planable | Metricool |
|---|---|---|
| Primary Focus | Collaboration & Approvals | Analytics & Scheduling |
| Approval Workflows | Advanced, multi-level | Basic (on higher plans) |
| Post Previews | Pixel-perfect, visual | Standard |
| Social Inbox | Add-on for engagement | Good, but not a core focus |
| Content Planning | Very strong, visual calendar | Strong, with best-time-to-post |
Final Verdict
An essential tool for agency teams handling approval queues daily. Pairs beautifully with SocialBu for analytics + automation.
Wrap Up
While Metricool remains a popular choice, particularly for its analytics, it’s clear that the social media management landscape is filled with powerful alternatives. Metricool is suitable for basic scheduling, but for deeper analytics, automation, or team features, consider these Metricool alternatives for more value. SocialBu leads with AI, affordability, and scalability.
SocialBu, in particular, stands out as the best all-in-one alternative. It’s a combination of smart scheduling features, powerful AI, and a user-friendly design.
Whether you’re a creator, small business, or agency, SocialBu helps you to manage, analyze, and scale your social media strategy effortlessly.
Scale smarter. Spend less.
Metricool’s pricing and limited features often hold teams back. Switch to SocialBu for transparent, scalable pricing and advanced automation that grows with your brand—without hidden fees.
- From $15.80/mo — transparent, affordable pricing
- AI tools that create content, captions & hashtags instantly
- Unified inbox for all DMs and comments
No credit card needed. Join thousands of creators, businesses, and agencies already growing with SocialBu.
FAQs: Metricool Alternatives
What are the best social media analytics tools besides Metricool?
Beyond Metricool, top social media analytics tools include SocialBu for its all-in-one features and automation, SocialPilot for agencies, and Agorapulse for community management. These platforms offer a variety of options to suit different business needs.
Which alternatives offer better Instagram analytics?
For better Instagram analytics, Later is a top choice, as it’s built for visual content and offers a unique drag-and-drop planner. SocialBu is also a strong contender, offering a unified inbox and detailed content analytics that help you measure engagement and performance.
Are there more affordable Metricool competitors?
Yes, SocialBu is a cost-effective alternative that provides a comprehensive suite of tools at a more accessible price point. SocialPilot also offers competitive and scalable pricing, making it a budget-friendly option for small businesses and individuals.
What are the top alternatives for TikTok analytics?
- SocialBu offers robust TikTok analytics for tracking performance and audience growth.
- Later also provides strong TikTok integrations for a visual-first approach to content strategy.
- Sprout Social is another tool with powerful analytics features for the platform.
Which tools provide better content performance tracking?
For in-depth content performance tracking, SocialBu stands out with its customizable dashboards and detailed metrics that help you understand what’s working. Agorapulse is also highly effective in this area, providing powerful analytics to measure content and engagement.
Do any competitors offer better reporting features?
For professional reporting, SocialBu offers superior features, including automated and white-label reports that are perfect for client presentations. This allows agencies to showcase social media performance and ROI efficiently.
What are the best Metricool alternatives for ROI measurement?
For measuring social media ROI, SocialBu is often considered one of the best Metricool alternatives because it helps connect social activities to tangible business outcomes. This makes it easier to demonstrate the value of your social media efforts to stakeholders.
Which tools have better data visualization?
- SocialBu provides clean and intuitive dashboards that make data easy to understand at a glance.
- Later is also praised for its precise visual data, particularly for content planning and performance.
- Hootsuite offers a highly customizable dashboard for various data visualizations.
Are there alternatives with better API access?
Enterprise-level tools like Hootsuite and Sprout Social generally offer more robust API access. This is essential for companies that need to integrate their social media data with other business intelligence and marketing tools.
What competitors offer better multi-platform analytics?
For a holistic view of your social media presence, SocialBu excels with its seamless integrations and unified dashboard for tracking all your accounts. SocialPilot and Sendible also provide comprehensive multi-platform analytics, helping you manage all your channels from a single location.
