Instagram is a huge opportunity for brands to do their marketing and reach a huge audience quickly. To help the marketers, we have compiled a list of the 13 best Instagram marketing tools to help you grow your account effortlessly within a short period.

We will also discuss why Instagram is an excellent platform for marketing, what types of businesses can benefit from it, and how you can use it as a marketing tool.

Let’s explore the best IG tools for your Instagram marketing activities and tools to help you grow your IG account quickly.

So, without further ado, let’s dive right in!

Why Use Instagram for Marketing?

According to the stats, 27.90% of Instagram users follow at least one business, so the chances of building a massive audience for your business are very high on this platform.

Also, after seeing a product or service on Instagram stories, 50% of people have visited the website to make a purchase. The average business accounts see an average of 1.46% monthly follower growth.

So what’s the reason to not include Instagram in your marketing strategy?

In this digital era, if you are not performing any Instagram marketing activities, that is a straight-up loss for your business.

6 Key Steps to Use Instagram as a Marketing Tool

Here are 6 key steps to effectively use Instagram platform as a marketing tool;

1. Optimize Profile

Make sure that your Instagram bio portrays your brand voice and message. It should also tell new visitors why they should care about your brand. Also, make sure your profile picture represents your brand.

Using your brand’s logo as the profile picture is a great way. Also provide your contact information and include a call to action.

2. Create a Well Thought Instagram Strategy

When creating an Instagram strategy, start by understanding your target audience and what they like to see on Instagram.

If you already have loyal customers, make sure to:

• Keep their interests in mind while creating your Instagram strategy.
• Analyze your competitors.
  Define your goals.
• Think about precisely what you want to accomplish as a brand.
  Set up your metrics.
• Lastly, find the best time to post on Instagram.

3. Create a Content Strategy

Use stunning photos and videos to make your feed look amazing. While creating your content strategy, keep your brand’s main message and color theme in mind.

Try to make your feed as aesthetically pleasing as possible. A great tip is to connect your posts so that whenever your followers see them, they will know that it is from your brand instantly.

Just like beverage brands, @takearecess uses a gradient theme for their feed.

4. Use Advanced Marketing Tools

You’ll need a decent audience size to use Instagram for great marketing. For that, use advanced marketing tools to grow your Instagram account quickly and rapidly.

Keep reading to learn about the 13 best marketing tools for Instagram.

5. Schedule Your Content

Schedule your content in advance to save time and a lot of hassle. It helps you stay consistent, which ultimately help you gain new followers and grow your Instagram account.

6. Engage Your Followers

Follow back, comment, share, like, and reply to followers’ feedback. Make your audience feel important by acknowledging their interest.

Also, engage customers by inviting them to share content with a specific hashtag. You can also feature their photos and posts on your feed and Stories to show appreciation. Share your Instagram feed, such as your user-generated content and top-quality branded and collaborative content on digital signages at live events, lobbies, and conferences, through the Instagram wall; invite them to participate by sharing their feedback, pictures, and videos, boosting your engagement.

 

13 IG Tools to Grow Instagram Account in 2023

Here are our 13 best IG marketing tools that will help you grow your Instagram quickly and without any hassle;

1. SocialBu (Instagram Automation & Management)

SocialBu is one of the best and most well-designed social media scheduling tools. Many marketers immensely love it as it saves a lot of their time and hassle by enabling them to schedule Instagram posts and stories.

It is a perfect solution to improve your social media presence and maximize your results. The reason why this IG tool is at the top of our list is because of the advanced features it offers.

Key Features

• Instagram post and story scheduling
• Bulk scheduling
• Multiple account management
• Social calendar
• Post approvals
• Post preview
• Social media monitoring
• Advanced analytics
• Social Inbox
• Hashtag suggestions
• Post insights
• Location tagging
• Automate messages and replies
• Dynamic Automation
• Customer support
• Custom queues

Capterra Ratings

4.6/5

Pricing

• Free plan available
• Starter: $8/month
• Standard: $19/month
• Super: $59/month
• Supreme: $199/month

2. Sendible

With Sendible, you can easily collaborate with your clients and teams to plan, measure, and post successful content on every social media platform.

This tool is trusted by more than 20,000 agencies, brand managers, and marketers. You can obtain dynamic insights from your social data with this tool.

Its social media analytics can be used to describe your value to clients and team members. You can also generate in-depth reports for Facebook, Twitter, Instagram, Linked In, and more.

Features

• Instagram post and story scheduling
• Bulk scheduling
• Social media monitoring
• Advanced analytics
• Social Inbox
• Direct posting
• Quick reports
• Hashtag suggestions
• Post insights
• Location tagging
• Automate messages and replies
• Dynamic Automation
• Customer support
• Custom queues

Capterra Ratings

4.5/5

Pricing

• 14-day free trial.
• Creator: $29/month
• Traction: $89/month
• Scale: $199/month
• Expansion: $399/month

3. Ingramer

Ingramer is one of the best all-in-one Instagram marketing tool kits. You can use this fantastic IG tool to boost your engagement and followers.

It is a great tool that enables you to efficiently engage with your audience and curate engaging content for your Instagram feed.

You can easily automate your business promotions and marketing with the help of this fantastic tool.

You can manage up to 10 accounts at once with this tool. As the software of this IG tool is cloud-based, users can adjust and manage their account settings and even see and track all the activities from any device.

Features

• Content management
• Analytics (Social Media)
• Auto publishing
• Brand tracking
• Post scheduling
• Social media monitoring
• Customer engagement
• Multi-account management
• All-in-one online chat and CRM for Instagram
• Auto-updated description
• AI hashtag generator
• Influencer search
• Growth analytics
• Smart targeting

Capterra Ratings

5/5

Pricing

• 2-Week Subscription Period: $37 to $82 (per account)
• 1-Month Subscription Period: $57 to $128 (per account)
• 3-Month Subscription Period: $144 to $307 (per account)

4. Later

Later is a well-known Instagram marketing and scheduling tool. Marketers worldwide love using this fantastic IG tool to schedule Instagram posts and other excellent features.

It is especially significant if your social media marketing team wants to build a complex Instagram content calendar.

You can also repost and find user-generated content easily. Overall, with Later, you can easily analyze, plan, and publish your content in just a few clicks.

Features

• Bulk uploading
• Automated publishing
• Multi-account management
• Instagram post and story scheduling
• Hashtag suggestions
• Best time to post
• Analytics
• Visual Instagram planner
• Email and chat support
• Link in bio
• User-generated content

Capterra Ratings

4.4/5

Pricing

• Free plan available
• Starter: $15/monthly
• Growth: $25/month
• Advanced: $40/month

5. Sked Social

SkedSocial is a visual planning and scheduling tool for Instagram that is trusted by 10,000+ Instagram-first brands and agencies.

This IG tool saves a lot of your time by making planning and scheduling effortless. This way, you can focus on building a bigger and better-engaged audience on your Instagram account.

Features

• Instagram post and story scheduling
• Visual Instagram planner
• Advanced Instagram auto-posting
• First comment hashtags, tags, location, and user tags
• Advanced analytics
• Competitor tracking
• Post approvals
• Hashtag suggestions
• Media library for assets

Capterra Ratings

4/5

Pricing

• 7-day free trial
• Fundamentals: $25/month
• Essentials: $75/month
• Professional: $135/month

6. Iconosquare

With Iconosquare, you can make data-driven decisions for Instagram, Twitter, and Facebook. You can schedule your posts effortlessly.

The in-depth, industry-leading analytics this IG tool provides is also beneficial in growing your Instagram account.

This tool tells you which type of Instagram posts will get the maximum engagement and when.

You can also know your followers better with the detailed breakdown that this tool offers about them.

Features

• Advanced analytics
• Multi-profile management from one dashboard
• Powerful scheduling
• Best times to post
• Geolocation
• User tagging
• Instagram feed preview
• Insightful industry benchmarks
• Performance reports (PDF & XLS)
• Custom dashboards

Capterra Ratings

4.3/5

Pricing

• 14-day free trial. Save up to 22% by paying annually.
• Pro: $59/month
• Advanced: $99/month
• Enterprise: $179/month

7. Kicksta

Kicksta is one of the best IG tools to organically increase your followers on Instagram. This Instagram marketing tool makes the entire process of building a robust organic following on the platform an effortless task.

This IG  tool helps to get authentic, engaging followers. The risk of getting your account banned or shadow-banned for buying fake followers can be avoided entirely with the help of this stunning marketing tool.

Features

• Video onboarding
• Auto engaging
• VIP email support
• Live chat support
• Advanced Targeting

Pricing

• 14-day money-back guarantee
• Standard: $ 49 / month
• Premium: $ 99 / month

8. Heepsy

Heepsy is one of the best Instagram marketing tools for launching an influencer marketing campaign on Instagram.

It will help you partner up with reliable influencers because it has a database of over 11 million influencers with 5K+ followers on Instagram.

You can easily organize all your Instagram marketing content and strategies, which will ultimately help you grow your account and reach a larger audience.

This IG tool will make marketing more manageable with its simple yet effective features.

Features

• Influencer search
• Statistics and outreach of influencers
• Audience filters
• Authenticity score
• Audience demographics
• Cost estimations
• Brand collaborations

Capterra Ratings

4.3/5

Pricing

• Free plan available.
• Starter: $49 / month
• Business: $169 / month
• Gold: $269 + / month

9. Crowdfire

Crowdfire is a fabulous IG tool that helps you schedule and discovers content for Instagram. You can also manage all your social accounts easily from one place.

Keep an eye out for updates from your website, blog, or online shops, and design quick, beautiful posts for every update to share on all your social profiles easily.

You can also create custom professional reports with the data points that you want to highlight

Features

• Pre-scheduling of Instagram posts
• Bulk schedule posts
• Chrome extension to share articles
• Discover relevant content
• Publish content from your website or blog
• Tailored posts for every social network
• Image curation
• Custom RSS feed
• Advanced analytics
• Competitor analysis
• Analytics overview
• Post analytics
• Hashtag recommendations
• Mention tracking
• Automatic + custom best times to post
• Email support

Capterra Ratings

4.2/5

Pricing

• Free plan available
• Plus: $9.99/month
• Premium: $49.99/month
• VIP: $99.99/month

10. Foursixty

Foursixty is another useful Instagram marketing tool. This IG tool is eCommerce-oriented, making your Instagram feed shoppable.

It helps your followers quickly buy from you directly, ultimately increasing your sales. And this is the primary goal of every marketer.

Marketers can create galleries resembling their Instagram feeds by merging this IG tool with their Instagram accounts. This way, shoppers can click on the image and be taken directly to the product page.

Other than that, Foursixty also helps you curate user-generated content to increase engagement.

Features

• Shoppable Instagram galleries
• Advanced analytics
• Customize gallery styles
• Gallery performance metrics
• Ambassador tracking
• Mobile app management
• Instagram post scheduling
• User-generated content
• Shoppable UGC galleries
• Email support
• Chat support

Pricing

• 21-day free trial
• Core: $50/month
• Core add-on: $150/month
• Complete: $300/month
• Complete plus: $500/month

11. IG tool- Hopper

Hopper is an efficient social media planning and analytics tool. You can easily plan content for all your social media accounts.

This way you can be consistent and ultimately grow your Instagram account quickly. Overall, this IG tool is a nice Instagram marketing solution.

Features

• Calendar planner
• Posts queue
• Phone preview
• Draft posts
• Image editor
• Post creator
• Multiple account management
• Bulk uploads
• Team collaboration
• Live chat support

Capterra Ratings

4.7/5

Pricing

• 14-day free trial
• $19/month for 1 social media account bundle.

12. Linktree

 Linktree is a fantastic bio-link tool. It is trusted by some of the world’s best-known brands, creators, and influencers.

With the help of this IG tool, you can connect audiences to all of your content with just a single click.

Features

• Link to your blog, website, online shop, etc
• Easy to manage
• Simple drag-and-drop editor
• Does not track any personal data
• Customizations
• Premium themes
• Powerful integrations
• Link scheduling
• Performance measurement

Pricing

• Free plan available.
• Pro: $6/month
• Enterprise: Custom

13. Combin Growth

Combin Growth can attract new followers and quickly grow your Instagram account. It will help you quickly find, analyze, grow and engage your audience.

You can also plan and schedule Instagram content effortlessly. Plan stories and posts for auto-publishing and upload images in bulk easily with the help of this fantastic tool.

It is an Instagram marketing tool packed with powerful audience targeting, analysis, management, and engagement features.

Using this IG tool, you can easily attract new followers and build a loyal community for your account.

The best thing about this tool is that they offer a completely free scheduling tool for Instagram posts and stories.

Features

• Instagram post and story scheduling
• Find Instagram influencers
• Audience quality measurement
• Know who doesn’t follow you back
• Growth and performance statistics
• Bulk image uploading
• Advanced Instagram Search
• Multiple Instagram accounts management
• Instagram stories mass viewing
• Machine learning user analysis
• Location tagging
• Image size editing
• Hashtags and accounts mentioning
• Bulk story uploading

Capterra Ratings

2.8/5

Pricing

Starter: Free

Personal: $15 / month

Business: $30 / month

Final Thoughts

Many brands leverage Instagram to connect with their audiences, as this platform offers endless possibilities. You should use the best Instagram marketing tools mentioned above to benefit from this fantastic platform.

It will make your tasks easier and help you grow your account faster. Also, if you want to expand your brand’s presence, these Instagram marketing tools can help you leverage the platform efficiently.

With these IG tools, you can plan, schedule, and analyze your Instagram content. Doing this lets you be consistent on Instagram and watch your account grow.

FAQs

How do Instagram marketing tools help businesses?

These tools assist businesses in scheduling posts, analyzing engagement metrics, managing multiple accounts, creating visually appealing content, monitoring brand mentions, conducting competitor analysis, and streamlining the overall Instagram marketing process.

Are these Instagram marketing tools user-friendly for beginners?

Yes, many of these tools offer intuitive interfaces and user-friendly features suitable for beginners. They often provide tutorials, guides, and customer support to help users navigate the platforms efficiently.

Do these Instagram marketing tools offer analytics and insights?

Absolutely, most of these tools provide comprehensive analytics and insights into post performance, audience demographics, engagement metrics, and follower growth. This data helps in refining marketing strategies.

Are there any free Instagram marketing tools available?

Yes, some tools offer free plans with limited features, making them suitable for small businesses or individuals. However, to access advanced functionalities, premium or paid versions might be necessary.

Is it possible to manage multiple Instagram accounts using these tools?

Yes, most of these platforms allow users to manage and schedule content for multiple Instagram accounts, streamlining the management process for businesses and agencies.

Do these tools comply with Instagram’s policies and guidelines?

These tools are designed to comply with Instagram’s policies and guidelines. However, users should always ensure they adhere to Instagram’s terms of service and community guidelines when using any third-party applications.

How often should businesses use these Instagram marketing tools?

The frequency of using these tools depends on individual marketing strategies. Some businesses may use them daily for content scheduling and analytics, while others might utilize them less frequently based on their needs.

What sets these Instagram marketing tools apart from each other?

Each tool has unique features, pricing structures, and target audiences. The differentiation lies in their specific functionalities, ease of use, customer support, integrations, and overall user experience. Choosing the right tool depends on individual business requirements and preferences.