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Iqra Rai

As a senior content marketer and strategist for SocialBu, I believe that content should engage readers and elicit a positive emotional response. As a skilled conversationalist, I help SocialBu leverage marketing strategies to drive growth, increase conversions, and improve overall ROI.

10 Social Media Lead Generation Strategies for Your Business

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social media lead generation strategies

Social media has become a powerful tool for businesses to connect with potential customers. With billions of users active on platforms like Facebook, Instagram, LinkedIn, and Twitter, these networks offer a unique opportunity to generate leads and grow your business. However, simply being present on social media isn’t enough. Companies must use effective social media …

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How to Automate Social Media Content Creation with AI

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Social media content creation

AI has been utilized in social media content creation for major platforms such as Facebook, X, Instagram, LinkedIn, and YouTube. AI social media tools save marketers time when creating captions, images, audio, and video and allow lean teams to share a wide variety of content with followers for better engagement. Moreover, AI can target social media …

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Social Media Photography: How to Elevate Your Brand and Product Visibility

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Social media photography and content are both crucial to converting visitors into potential traffic and landing on business websites. But how do you ensure your business or products’ social media photography entices the audience to scroll more and stick to your company? You can do it by providing high-quality images, eliminating imperfections, maintaining consistent branding, …

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9 Best TikTok Alternatives You Should Try in 2025

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Best tiktok alternatives

TikTok might be the king of short-form videos, but it’s not the only option. Even if you’re looking for fresh features, better privacy, or a new platform to explore, there are plenty of exciting TikTok alternatives to try in 2025. From creative video-sharing apps to social media platforms with unique twists, we’ve rounded up the …

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Agency vs. Individual Ad Account: Which is Right for Your Business?

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Ad agency

Picking the right ad account for your business is like choosing between driving your car or hiring a professional driver. Do you want complete control over your campaigns, or would you rather have experts handle everything while you focus on growing your business? This is where the big decision comes: Agency vs. Individual Ad Account. …

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15 Digital Marketing Trends for Small Businesses in 2025

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digital marketing trends

The digital marketing world constantly evolves, and small businesses often struggle to keep up with the latest trends. What worked last year might not be as effective today. Falling behind on the latest trends can mean losing potential customers, missing valuable engagement opportunities, and struggling to compete with more prominent brands. Small businesses risk investing …

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