Iqra Rai

As a senior content marketer and strategist for SocialBu, I believe that content should engage readers and elicit a positive emotional response. As a skilled conversationalist, I help SocialBu leverage marketing strategies to drive growth, increase conversions, and improve overall ROI.

Streamlining E-commerce: Enhancing User Navigation and Conversion Tips

In the rapidly evolving world of e-commerce, providing a seamless user journey is crucial for attracting and retaining customers. With countless online stores vying for attention, simplifying the user experience becomes a top business priority. One of the critical elements in achieving this goal is ensuring seamless navigation throughout the entire e-commerce platform. Businesses can …

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Elon Musk Hires a New Twitter CEO. Who Is Linda Yaccarino?

New Twitter CEO Linda Yaccarino

Elon Musk, the enigmatic billionaire behind Tesla and SpaceX, announced that he found a successor for his role as CEO of Twitter. This decision begs the question – who is this mystery figure who’s caught the attention of one of the world’s most influential entrepreneurs? Enter Linda Yaccarino – a word that could soon become …

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Practicality of Social Media: How It Helps You In The Modern Age

social media in the modern age

Social media in the modern age is regarded as a necessity instead of a way of communication or entertainment. Nowadays, it can be an educational platform or even a tool to connect with customers and boost business sales. Read on to determine how to make the most of your time on any social media platform. …

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Top 9 Benefits of Social Media for Students

social media for students

Social networks have entered our lives and changed much of our communication. Marketers, business owners, and educators successfully use these platforms. There are also many students among the users of social media. Most of them are young people. What benefits have these sites brought to their lives and studies? How can we feel the importance …

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How to Build Solid Content Guidelines in 2025 [Checklist]

Content guidelines are today’s cornerstone for winning content tactics. Possessing a comprehensive set of guidelines is key. These guidelines preserve consistency and clarity and define content’s tone, voice, and quality criteria across platforms. This article will help you design potent content guidelines, whether you’re a budding startup or a seasoned organization. As a starting point, …

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The Benefits Of Using Social Media In Education

Social media in education

Social media has already changed our perception of communication and content. People are used to talking shortly and immediately getting to the point. Now, this approach has come to using social media in education. Many students are not ready to learn from boring textbooks. New requests require new methods. What changes will social media bring …

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Content Marketing vs. Content Writing: Which Is Best for You?

Content Marketing vs Content Writing

People often use the terms ‘content writing’ and ‘content marketing’ interchangeably. These two terms are actually entirely different but can overlap. One can hardly achieve the desired goal without the other. Even so, using them as the same is a big misconception. In this article, we’ll discuss the difference between the two and which one …

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