Iqra Rai

As a senior content marketer and strategist for SocialBu, I believe that content should engage readers and elicit a positive emotional response. As a skilled conversationalist, I help SocialBu leverage marketing strategies to drive growth, increase conversions, and improve overall ROI.

The Benefits Of Using Social Media In Education

Social media in education

Social media has already changed our perception of communication and content. People are used to talking shortly and immediately getting to the point. Now, this approach has come to using social media in education. Many students are not ready to learn from boring textbooks. New requests require new methods. What changes will social media bring …

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Content Marketing vs. Content Writing: Which Is Best for You?

Content Marketing vs Content Writing

People often use the terms ‘content writing’ and ‘content marketing’ interchangeably. These two terms are actually entirely different but can overlap. One can hardly achieve the desired goal without the other. Even so, using them as the same is a big misconception. In this article, we’ll discuss the difference between the two and which one …

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How Can Visual Content Boost Your Social Media Engagement?

Visual Content

Visual content is a powerful tool for boosting social media engagement. Whether it’s a photo, video, GIF, or infographic, visual elements can help to make your content more engaging, shareable, and memorable. Now that most businesses have used visual content in their marketing strategies, the influence of visual elements has become more substantial. Besides, it …

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Top 5 Christmas Instagram Challenges that Everyone Will Love

Christmas Instagram Challenges

Are you taking any Christmas Instagram Challenges this holiday season? Because now is a great time to do it. But what are these challenges and how do you create them? We’ll let you know. Let’s get you more followers this holiday season with five wonderful Christmas Instagram Challenges shared in this blog. Time to Connect …

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6 Reasons Why Branding for Business is Important?

Branding for business

Branding for business has become an essential part of success strategies. Businesses have started using campaigns that focus more on promoting brands. Creating a logo and making your brand run with it is not enough now. Core pillars of branding and execution are essential in creating a sustainable business model. That’s why global marketing budgets …

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Social Media Security: Tips and Tools to Mitigate Risks

Social Media Security

Enhanced use of social media tools for seamless business communications has become more crucial than ever. Despite its benefits, social media security may pose several risks. It can bring different cyber-attacks to your organization without proper security implementation. According to the latest EY Global Information Security Survey, 59% of the companies had a massive “material of the …

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