Iqra Rai

As a senior content marketer and strategist for SocialBu, I believe that content should engage readers and elicit a positive emotional response. As a skilled conversationalist, I help SocialBu leverage marketing strategies to drive growth, increase conversions, and improve overall ROI.

What is an Omnichannel Strategy and How to Ace it in 2024

Feeling lost in the world of social media for your business? Imagine a customer browsing your products on Instagram, visiting your website for a personalized discount, and finally purchasing at your store. That’s the power of an omnichannel strategy. This approach unifies your online and offline presence, creating a smooth customer journey that boosts brand …

What is an Omnichannel Strategy and How to Ace it in 2024 Read More »

What is A Hashtag And How to Use it Effectively?

what is a hashtag

Ever wondered what those # symbols followed by words mean on social media? Those hashtags are a powerful tool to expand your reach and connect with your audience. This comprehensive guide will explain exactly what a hashtag is and how to use it effectively on major platforms like Instagram, Facebook, and Twitter. We’ll cover everything …

What is A Hashtag And How to Use it Effectively? Read More »

Leveraging Modern Tech To Improve Social Media Campaigns

Ever feel like you’re constantly playing whack-a-mole with social media campaigns and marketing? You create engaging content, but it gets lost in the noise. You target an audience, but they don’t resonate with your brand. Lastly, you track results but struggle to translate clicks into concrete gains. These are just some of the common frustrations, …

Leveraging Modern Tech To Improve Social Media Campaigns Read More »