Iconosquare vs. Social Unicorn

Iconosquare lets you schedule content fro both your social media feed and stories. It provides you with a media library where you can upload images using Dropbox or OneDrive, and categorise them for easy search. You can also preview how the content will look like after it is published. It allows you to write the captions for your content in advance too, which can be accessed later when scheduling your posts. It also saves your recently used hashtags and suggests them when you are writing new content.

With Social Unicorn, you upload all chunks of the posts you want to publish, including lists of blog posts, quotes, stats, tips, and ideas, etc. It combines your fed input and creates unique content that then gets automatically published according to the time and frequency you have set. Furthermore, it allows you to add background images, custom designs, and watermark logos to be added to your posts.

---

Iconosquare provides you with graphs illustrating metrics related to your social media performance such as follower evolution, average engagement rate per post, and total reach, etc. It lets you examine at what time your posts get the most engagement, and which hashtags are the most popular. You can also see how your profile is being mentioned and which links are driving the most traffic to your account. Furthermore, it helps you understand your followers by providing information about their countries, gender and age as well as compare your performance with your competitor’s.

---

Iconosquare allows you to reply and check what’s being said on your posts and observe any post or comment that you are tagged in. You can also monitor your competition's profiles to get a perception of what kind of content is popular among your community.

---