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HubSpot allows you to schedule posts and well as campaigns on your social media. You can even share blog posts, landing pages, and other kinds of different content with your audience. Upon connecting your blog with your account, it also automatically shares the posts as soon as you publish it. Moreover, it provides suggestions for the most optimal time to publish your content too.

Social Bakers provides you a large library of content across the social media, to choose your posts from. The library lets you search your required content as well as recommends posts for you based on your social media and web data. It also suggests content according to your audience.


Social Bakers helps you respond to the messages and comments of your followers from their platform, and add GIFs, photos and even tag profiles in your replies. You can save time by creating custom message templates that can be accessed directly through shortcuts. It also allows you to clean up your message feed so you can view specific queries and channels only. Furthermore, you can log all customer care cases into other platforms such as Salesforce Service and Sales Clouds.


Social Baker allows you to set responsibilities for your team through a clearly defined process. You can assign them tasks, share ideas among them, know what each person is working on, and how are they performing in managing their job.


HubSpot generates valuable reports based on the performance of your or your competitor's social media. This enables you to compare various factors such as campaign strategies and publishing times and learn how to make your presence more successful. It also allows you to receive YouTube Reports to help you observe the views and engagement on your video content.

Social Baker assists you to access up-to-date benchmarks about your performance, such as the number of likes, comments, and views, etc. so you realize where you stand in your industry. Furthermore, it allows you to understand not only yours but also your competition's performance. You can see their success graph to study the areas where they are succeeding and view their comparison with your performance. It also lets you analyze your audience to let you know their interests and preferences and follow how they evolve with time.


HubSpot helps you monitor when people mention you on social media, and interact with the popular influencers among your community. It also alerts you when someone interacts with your posts through reactions or comments, so you can respond to it accordingly. Additionally, it allows you to track and participate in trending conversation related to the topics of your interest.

Social Baker lets you monitor important topics and influencers on your social media. You can track keywords and queries to observe relative trends. Additionally, it makes you aware of how the audience feels about your content by alerting you every time someone mentions you or writes a comment under your posts. You can also spot negative sentiments on your channels and take appropriate action against them.


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