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Hootsuite is a social media management tool. It helps you to plan your posts on social networks. Additionally, it offers you a content calendar that helps you in scheduling a large number of messages at once. Moreover, Hootsuite provides a chrome extension to schedule posts as you surf the web. In this way, it saves your time by uploading and scheduling posts on social networks.

ZOHO Social is a social media management tool that helps in publishing content for your business. It enables you to create, schedule and post content from one place. You can also create attractive & engaging posts about your brands and schedule them across all social networks. For this, ZOHO Social also offers you Publishing Calendar. By using the publishing calendar, you can gain complete control over your content effectively.


Hootsuite has another feature named Respond. Here you can reply to comments and posts. During this, you can also filter out conversations through hashtags and keywords. You can also listen to people what they are saying about your competitors and brands. It also allows you to create an organized custom stream.


Team-Collaboration is another unique feature of Hootsuite. It helps you to collaborate with your team with a secure permission level. You can manage social media accounts without the fear of passwords leaking. It also allows you to create permission levels for the team members. Based on these levels, you can assign different tasks to appropriate members. You can give access to every team member to a shared library as well, which improves your work. Thus, it automatically helps to increase your efficiency and response time.

At ZOHO Social, you can collaborate with your team members. You can start a worthy discussion about your business. Moreover, you can assign specific roles to your team members and can set a limit on their access to certain social channels. During conversations, you can tag or mention your team members too.


A very important feature that helps to improve the social media impact is Reports. If we talk about Hootsuite, it also has a reporting feature. It helps you to create reports that show your social media analytics and enables you to overview them where you can observe and get a clear understanding of social media performance. These custom reports also state your team performance i.e. how long your team takes to resolve customer’s issues across all the channels. Furthermore, Hootsuite has external integrations to find deep and fresh insights about your social media.

ZOHO Social enables you to analyze your social networks to see how are they performing. For this, it generates custom reports which show a wide range of analytics about your social networks. You can also schedule these reports and set their frequency at a time of your choice.


ZOHO Social provides you a listening dashboard where you can track and monitor hashtags, reviews, and keywords. In addition, it helps you to take part in relevant social conversations and build up new connections. ZOHO Social also offers Live Stream option where you can monitor your networks. Also, you can check out the profile information of any person who sends you a message.


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