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Hootsuite is a social media management tool. It helps you to plan your posts on social networks. Additionally, it offers you a content calendar that helps you in scheduling a large number of messages at once. Moreover, Hootsuite provides a chrome extension to schedule posts as you surf the web. In this way, it saves your time by uploading and scheduling posts on social networks.

Tailor Social lets you automate the process of social media posting by allowing you to schedule your posts to be published in future. The social media calendar lets you plan your own content. It also recommends related posts for you to schedule for months. Other than that, you can create, edit and design images to add to your posts by using its in-built designer. Furthermore, you can even search for new content and ideas to share with your followers. You can discover everything related to your brand, including blog posts, articles, gifs, quotes, videos, and images to maximize audience engagement.


Hootsuite has another feature named Respond. Here you can reply to comments and posts. During this, you can also filter out conversations through hashtags and keywords. You can also listen to people what they are saying about your competitors and brands. It also allows you to create an organized custom stream.


Team-Collaboration is another unique feature of Hootsuite. It helps you to collaborate with your team with a secure permission level. You can manage social media accounts without the fear of passwords leaking. It also allows you to create permission levels for the team members. Based on these levels, you can assign different tasks to appropriate members. You can give access to every team member to a shared library as well, which improves your work. Thus, it automatically helps to increase your efficiency and response time.


A very important feature that helps to improve the social media impact is Reports. If we talk about Hootsuite, it also has a reporting feature. It helps you to create reports that show your social media analytics and enables you to overview them where you can observe and get a clear understanding of social media performance. These custom reports also state your team performance i.e. how long your team takes to resolve customer’s issues across all the channels. Furthermore, Hootsuite has external integrations to find deep and fresh insights about your social media.

Tailor Social allows you to analyze the engagement of your social media in detail. It delivers you the performance metrics of your overall account as well as of the individual posts, so you see what type of content is performing best among your audience. You can view the total number of shares, likes and other kinds of follower engagements. These stats can be grouped by time, days or post types.


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