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Hootsuite is a social media management tool. It helps you to plan your posts on social networks. Additionally, it offers you a content calendar that helps you in scheduling a large number of messages at once. Moreover, Hootsuite provides a chrome extension to schedule posts as you surf the web. In this way, it saves your time by uploading and scheduling posts on social networks.

With Swat.io, you can directly post your content to your social media or plan it to be published later. It provides a scheduling calendar with daily, weekly and monthly views display. Posts under different statuses, such as scheduled, approved, non-published and published, are marked with different colors for clarity. It also allows you to reschedule a post and review its status.


Hootsuite has another feature named Respond. Here you can reply to comments and posts. During this, you can also filter out conversations through hashtags and keywords. You can also listen to people what they are saying about your competitors and brands. It also allows you to create an organized custom stream.

Swat.io provides you with a single universal mailbox for all your comments, posts, mentions and private messages of your social media accounts. It enables you to give fast responses and receive updates through notifications or email. You can various perform actions e.g. like, reply, hide, and share comments or even block the senders.


Team-Collaboration is another unique feature of Hootsuite. It helps you to collaborate with your team with a secure permission level. You can manage social media accounts without the fear of passwords leaking. It also allows you to create permission levels for the team members. Based on these levels, you can assign different tasks to appropriate members. You can give access to every team member to a shared library as well, which improves your work. Thus, it automatically helps to increase your efficiency and response time.

Swat.io lets you team up with others to handle your social media accounts more effectively. You can check the person who is responsible for a task, the status of a post and which team member is it assigned to.


A very important feature that helps to improve the social media impact is Reports. If we talk about Hootsuite, it also has a reporting feature. It helps you to create reports that show your social media analytics and enables you to overview them where you can observe and get a clear understanding of social media performance. These custom reports also state your team performance i.e. how long your team takes to resolve customer’s issues across all the channels. Furthermore, Hootsuite has external integrations to find deep and fresh insights about your social media.

Swat.io allows you to see how your accounts are performing and compare statistics across different social media channels. It helps you to analyze the size of your audience and use its predictions to get an idea of how your community would grow. The statistics are displayed as a line chart with the specific figures to display the data. You can also export the report to Microsoft Excel where you can further edit, filter, and format the text, add diagrams and import it into your local system.


Swat.io helps you be aware of what people say about your brand, products, competitors or other related topics over social media platforms. It also allows you to participate in relevant conversations. You can monitor relevant topics, keywords, and mentions of your industry and respond to them via the inbox.


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