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Hootsuite is a social media management tool. It helps you to plan your posts on social networks. Additionally, it offers you a content calendar that helps you in scheduling a large number of messages at once. Moreover, Hootsuite provides a chrome extension to schedule posts as you surf the web. In this way, it saves your time by uploading and scheduling posts on social networks.

Social pilot lets you post on all of the popular social media through multiple accounts. You can customize the content according to the audience of each of the social networks. It also allows scheduling of posts for up to a month through a clearly organized calendar and make changes in the timetable. Social pilot also provides RSS Feed Automation.


Hootsuite has another feature named Respond. Here you can reply to comments and posts. During this, you can also filter out conversations through hashtags and keywords. You can also listen to people what they are saying about your competitors and brands. It also allows you to create an organized custom stream.

Social pilot provides you with the facility of a social inbox where you can communicate with your audience via both messages and comments. It allows you to filter important messages, and use visual media such as images and gifs to capture the interest of the users.


Team-Collaboration is another unique feature of Hootsuite. It helps you to collaborate with your team with a secure permission level. You can manage social media accounts without the fear of passwords leaking. It also allows you to create permission levels for the team members. Based on these levels, you can assign different tasks to appropriate members. You can give access to every team member to a shared library as well, which improves your work. Thus, it automatically helps to increase your efficiency and response time.

Social pilot helps manage your social media team by assigning them different roles and access to various of the tasks accordingly. It also allows you to mention people in your posts.


A very important feature that helps to improve the social media impact is Reports. If we talk about Hootsuite, it also has a reporting feature. It helps you to create reports that show your social media analytics and enables you to overview them where you can observe and get a clear understanding of social media performance. These custom reports also state your team performance i.e. how long your team takes to resolve customer’s issues across all the channels. Furthermore, Hootsuite has external integrations to find deep and fresh insights about your social media.

Social pilot facilitates you to analyze your social media performance. It provides the analytics of the content on each media platform as well as the follower insights. It also suggests the best time to publish particular posts. Furthermore, it allows you to download the current stats in pdf format.


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