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Hootsuite is a social media management tool. It helps you to plan your posts on social networks. Additionally, it offers you a content calendar that helps you in scheduling a large number of messages at once. Moreover, Hootsuite provides a chrome extension to schedule posts as you surf the web. In this way, it saves your time by uploading and scheduling posts on social networks.

Social Bakers provides you a large library of content across the social media, to choose your posts from. The library lets you search your required content as well as recommends posts for you based on your social media and web data. It also suggests content according to your audience.


Hootsuite has another feature named Respond. Here you can reply to comments and posts. During this, you can also filter out conversations through hashtags and keywords. You can also listen to people what they are saying about your competitors and brands. It also allows you to create an organized custom stream.

Social Bakers helps you respond to the messages and comments of your followers from their platform, and add GIFs, photos and even tag profiles in your replies. You can save time by creating custom message templates that can be accessed directly through shortcuts. It also allows you to clean up your message feed so you can view specific queries and channels only. Furthermore, you can log all customer care cases into other platforms such as Salesforce Service and Sales Clouds.


Team-Collaboration is another unique feature of Hootsuite. It helps you to collaborate with your team with a secure permission level. You can manage social media accounts without the fear of passwords leaking. It also allows you to create permission levels for the team members. Based on these levels, you can assign different tasks to appropriate members. You can give access to every team member to a shared library as well, which improves your work. Thus, it automatically helps to increase your efficiency and response time.

Social Baker allows you to set responsibilities for your team through a clearly defined process. You can assign them tasks, share ideas among them, know what each person is working on, and how are they performing in managing their job.


A very important feature that helps to improve the social media impact is Reports. If we talk about Hootsuite, it also has a reporting feature. It helps you to create reports that show your social media analytics and enables you to overview them where you can observe and get a clear understanding of social media performance. These custom reports also state your team performance i.e. how long your team takes to resolve customer’s issues across all the channels. Furthermore, Hootsuite has external integrations to find deep and fresh insights about your social media.

Social Baker assists you to access up-to-date benchmarks about your performance, such as the number of likes, comments, and views, etc. so you realize where you stand in your industry. Furthermore, it allows you to understand not only yours but also your competition's performance. You can see their success graph to study the areas where they are succeeding and view their comparison with your performance. It also lets you analyze your audience to let you know their interests and preferences and follow how they evolve with time.


Social Baker lets you monitor important topics and influencers on your social media. You can track keywords and queries to observe relative trends. Additionally, it makes you aware of how the audience feels about your content by alerting you every time someone mentions you or writes a comment under your posts. You can also spot negative sentiments on your channels and take appropriate action against them.


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