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Hootsuite is a social media management tool. It helps you to plan your posts on social networks. Additionally, it offers you a content calendar that helps you in scheduling a large number of messages at once. Moreover, Hootsuite provides a chrome extension to schedule posts as you surf the web. In this way, it saves your time by uploading and scheduling posts on social networks.

Soci enables you to create, schedule and approve posts for your social feed with one centralized social media calendar. You can save and organize images, videos, and messages for your campaigns in the content libraries. It also lets you search the web for the top trending content to share with your audience or to help you get some inspiration for your own content.


Hootsuite has another feature named Respond. Here you can reply to comments and posts. During this, you can also filter out conversations through hashtags and keywords. You can also listen to people what they are saying about your competitors and brands. It also allows you to create an organized custom stream.

Soci collects important conversations, such as the feedback or queries of your followers and comments on your posts, so you can respond to them immediately. It also allows you to filter the messages by their source, sentiments, and specific keywords.


Team-Collaboration is another unique feature of Hootsuite. It helps you to collaborate with your team with a secure permission level. You can manage social media accounts without the fear of passwords leaking. It also allows you to create permission levels for the team members. Based on these levels, you can assign different tasks to appropriate members. You can give access to every team member to a shared library as well, which improves your work. Thus, it automatically helps to increase your efficiency and response time.

Soci helps you to work together with a team to run your social media profiles. Each member is granted particular roles and permissions. It alerts all the co-workers when the approval or scheduling of a post is due by sending automated notifications. You can also assign responses to specific members of your team to guarantee that every message gets answered on time.


A very important feature that helps to improve the social media impact is Reports. If we talk about Hootsuite, it also has a reporting feature. It helps you to create reports that show your social media analytics and enables you to overview them where you can observe and get a clear understanding of social media performance. These custom reports also state your team performance i.e. how long your team takes to resolve customer’s issues across all the channels. Furthermore, Hootsuite has external integrations to find deep and fresh insights about your social media.


Soci provides you with measured statistics about current trends that help you identify, quantify and extract popular keywords from the comments and reviews over social media. Thus, you use these results to increase your social profile's performance and engagement.


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