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Hootsuite is a social media management tool. It helps you to plan your posts on social networks. Additionally, it offers you a content calendar that helps you in scheduling a large number of messages at once. Moreover, Hootsuite provides a chrome extension to schedule posts as you surf the web. In this way, it saves your time by uploading and scheduling posts on social networks.

Iconosquare lets you schedule content fro both your social media feed and stories. It provides you with a media library where you can upload images using Dropbox or OneDrive, and categorise them for easy search. You can also preview how the content will look like after it is published. It allows you to write the captions for your content in advance too, which can be accessed later when scheduling your posts. It also saves your recently used hashtags and suggests them when you are writing new content.


Hootsuite has another feature named Respond. Here you can reply to comments and posts. During this, you can also filter out conversations through hashtags and keywords. You can also listen to people what they are saying about your competitors and brands. It also allows you to create an organized custom stream.


Team-Collaboration is another unique feature of Hootsuite. It helps you to collaborate with your team with a secure permission level. You can manage social media accounts without the fear of passwords leaking. It also allows you to create permission levels for the team members. Based on these levels, you can assign different tasks to appropriate members. You can give access to every team member to a shared library as well, which improves your work. Thus, it automatically helps to increase your efficiency and response time.


A very important feature that helps to improve the social media impact is Reports. If we talk about Hootsuite, it also has a reporting feature. It helps you to create reports that show your social media analytics and enables you to overview them where you can observe and get a clear understanding of social media performance. These custom reports also state your team performance i.e. how long your team takes to resolve customer’s issues across all the channels. Furthermore, Hootsuite has external integrations to find deep and fresh insights about your social media.

Iconosquare provides you with graphs illustrating metrics related to your social media performance such as follower evolution, average engagement rate per post, and total reach, etc. It lets you examine at what time your posts get the most engagement, and which hashtags are the most popular. You can also see how your profile is being mentioned and which links are driving the most traffic to your account. Furthermore, it helps you understand your followers by providing information about their countries, gender and age as well as compare your performance with your competitor’s.


Iconosquare allows you to reply and check what’s being said on your posts and observe any post or comment that you are tagged in. You can also monitor your competition's profiles to get a perception of what kind of content is popular among your community.


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