Social Networks Facebook, Twitter. Facebook, Twitter, Instagram, LinkedIn, Google My Business
Scheduling
Teams/Brands
Post Approvals
Auto Publish from RSS
True Automation
Free plan
Paid plans starting at $40/month $8/month
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Gain allows you to create, preview, approve and schedule an unlimited number of various types of content, such as text, blog posts, presentations, media kits, images, and videos, for up to six months prior. The scheduling calendar additionally facilitates you to label important dates, categorize similar content, and keep your campaigns organized. You can import the content from other applications like Photoshop, Illustrator, PDFs, Word, Excel, as well as such as Google Drive, and Dropbox, etc. It also allows you to view how your content will look like after it is posted. You can reuse multiple posts that performed well in the past by scheduling them to be published again. Furthermore, it allows you to set an approval workflow for the scheduled posts and automatically notifies each of those selected people to review your drafts.

With Meltwater, you can schedule and publish content to various social media channels, as well as draft them to review later, using a content calendar. You can also find popular social media images and videos to share on your feed.


Meltwater allows you to reply to all your mentions and private messages quickly. You can also use save messages to use as templates for instant response. Along with that, it lets you respond to public conversations too.


Gain lets you collaborate with your team to manage and organize your content. You can assign tasks and grant them permissions according to their roles. It also allows you to discuss plans, share feedback, tag each other in conversations, and keep a permanent record of everyone's jobs and discussions. Moreover, you can track the tasks and mark them once they are completed.

Meltwater enables you to work and plan your strategies together with your social media teams. You can grant specific user roles to each of the members so they can only view the customized workspace screens based on the roles. Your team can also respond to high volume conversations simultaneously.


Meltwater provides you with a complete analysis of your social media presence. You can measure relevant metrics such as the audience growth, engagement rate, and interaction ratios, etc of your social campaigns to help improve your performance. You can also track the performance of your competitors including their sentiment, engagement volumes, and scorecards. This can help you compare their strategy with yours and know your weaknesses against them. Furthermore, it allows you to have a better understanding of your targetted audience by providing information such as their gender, influence, location, interests, and average income. The analysis reports can be generated on a weekly, monthly or quarterly basis, and can be exported or scheduled to be delivered to your email inbox.


Meltwater lets you search for an unlimited number of topics related to your brand by using keywords or complex queries. The search provides broad results to help you identify current trends and key insights. You can also track significant events and important influencers that are relevant to your industry. It allows you to measure their mentions, engagements, and true reach to help you analyze how they work and connect with their followers. The results can be filtered by target audience or demographics of their followers as well as by their influence level, location, and gender, etc. Additionally. this data can be exported in multiple formats.


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