Social Networks Facebook, Twitter. Facebook, Instagram Facebook, Twitter, Instagram, LinkedIn, Google My Business
Scheduling
Teams/Brands
Post Approvals
Auto Publish from RSS
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Gain allows you to create, preview, approve and schedule an unlimited number of various types of content, such as text, blog posts, presentations, media kits, images, and videos, for up to six months prior. The scheduling calendar additionally facilitates you to label important dates, categorize similar content, and keep your campaigns organized. You can import the content from other applications like Photoshop, Illustrator, PDFs, Word, Excel, as well as such as Google Drive, and Dropbox, etc. It also allows you to view how your content will look like after it is posted. You can reuse multiple posts that performed well in the past by scheduling them to be published again. Furthermore, it allows you to set an approval workflow for the scheduled posts and automatically notifies each of those selected people to review your drafts.

Iconosquare lets you schedule content fro both your social media feed and stories. It provides you with a media library where you can upload images using Dropbox or OneDrive, and categorise them for easy search. You can also preview how the content will look like after it is published. It allows you to write the captions for your content in advance too, which can be accessed later when scheduling your posts. It also saves your recently used hashtags and suggests them when you are writing new content.


Gain lets you collaborate with your team to manage and organize your content. You can assign tasks and grant them permissions according to their roles. It also allows you to discuss plans, share feedback, tag each other in conversations, and keep a permanent record of everyone's jobs and discussions. Moreover, you can track the tasks and mark them once they are completed.


Iconosquare provides you with graphs illustrating metrics related to your social media performance such as follower evolution, average engagement rate per post, and total reach, etc. It lets you examine at what time your posts get the most engagement, and which hashtags are the most popular. You can also see how your profile is being mentioned and which links are driving the most traffic to your account. Furthermore, it helps you understand your followers by providing information about their countries, gender and age as well as compare your performance with your competitor’s.


Iconosquare allows you to reply and check what’s being said on your posts and observe any post or comment that you are tagged in. You can also monitor your competition's profiles to get a perception of what kind of content is popular among your community.


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