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One of the key feature of Buffer is publishing & scheduling posts. It allows you to schedule and send posts on each Social network. Also, you can plan and draft your posts, coordinate with your team and publish remarkable content that drives meaningful engagement on social media like Facebook, Instagram, Twitter, Pinterest, and LinkedIn, all from a single location.

With Swat.io, you can directly post your content to your social media or plan it to be published later. It provides a scheduling calendar with daily, weekly and monthly views display. Posts under different statuses, such as scheduled, approved, non-published and published, are marked with different colors for clarity. It also allows you to reschedule a post and review its status.


Buffer has another feature named Respond. This feature helps to resolve customer support requests. This feature allows you to create an inbox for social media customer care where you can observe and respond to all social conversations. Furthermore, you can support requests across all media networks like Instagram, Facebook, and Twitter from one collaborative team inbox.

Swat.io provides you with a single universal mailbox for all your comments, posts, mentions and private messages of your social media accounts. It enables you to give fast responses and receive updates through notifications or email. You can various perform actions e.g. like, reply, hide, and share comments or even block the senders.


As we know that team collaboration is a risky task on social media. Because on social media, every person in the team has access to all pages and acting as a moderate or administrator which can be a threat for you. But Buffer came up with another feature which is team collaboration that helps you to create a team and collaborate. In this way, you have full access to social networks and you can apply limitations on data accessibility. In another way, it also helps you in creating more good content on social media networks which can capture your customer attention. In this way, Team collaboration can also resolve customer problems and provide them a greater value proposition.

Swat.io lets you team up with others to handle your social media accounts more effectively. You can check the person who is responsible for a task, the status of a post and which team member is it assigned to.


Buffer also offers you Analyze where you can track and monitor the performance media accounts. In addition, it provides in-depth insights and detailed reports about your customer performance across social networks like Facebook and Instagram. You can also track individual posts and hashtags, see volume and response times. More, you can see and measure the performance of your team members.

Swat.io allows you to see how your accounts are performing and compare statistics across different social media channels. It helps you to analyze the size of your audience and use its predictions to get an idea of how your community would grow. The statistics are displayed as a line chart with the specific figures to display the data. You can also export the report to Microsoft Excel where you can further edit, filter, and format the text, add diagrams and import it into your local system.


Swat.io helps you be aware of what people say about your brand, products, competitors or other related topics over social media platforms. It also allows you to participate in relevant conversations. You can monitor relevant topics, keywords, and mentions of your industry and respond to them via the inbox.


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