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One of the key feature of Buffer is publishing & scheduling posts. It allows you to schedule and send posts on each Social network. Also, you can plan and draft your posts, coordinate with your team and publish remarkable content that drives meaningful engagement on social media like Facebook, Instagram, Twitter, Pinterest, and LinkedIn, all from a single location.

Soci enables you to create, schedule and approve posts for your social feed with one centralized social media calendar. You can save and organize images, videos, and messages for your campaigns in the content libraries. It also lets you search the web for the top trending content to share with your audience or to help you get some inspiration for your own content.


Buffer has another feature named Respond. This feature helps to resolve customer support requests. This feature allows you to create an inbox for social media customer care where you can observe and respond to all social conversations. Furthermore, you can support requests across all media networks like Instagram, Facebook, and Twitter from one collaborative team inbox.

Soci collects important conversations, such as the feedback or queries of your followers and comments on your posts, so you can respond to them immediately. It also allows you to filter the messages by their source, sentiments, and specific keywords.


As we know that team collaboration is a risky task on social media. Because on social media, every person in the team has access to all pages and acting as a moderate or administrator which can be a threat for you. But Buffer came up with another feature which is team collaboration that helps you to create a team and collaborate. In this way, you have full access to social networks and you can apply limitations on data accessibility. In another way, it also helps you in creating more good content on social media networks which can capture your customer attention. In this way, Team collaboration can also resolve customer problems and provide them a greater value proposition.

Soci helps you to work together with a team to run your social media profiles. Each member is granted particular roles and permissions. It alerts all the co-workers when the approval or scheduling of a post is due by sending automated notifications. You can also assign responses to specific members of your team to guarantee that every message gets answered on time.


Buffer also offers you Analyze where you can track and monitor the performance media accounts. In addition, it provides in-depth insights and detailed reports about your customer performance across social networks like Facebook and Instagram. You can also track individual posts and hashtags, see volume and response times. More, you can see and measure the performance of your team members.


Soci provides you with measured statistics about current trends that help you identify, quantify and extract popular keywords from the comments and reviews over social media. Thus, you use these results to increase your social profile's performance and engagement.


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