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One of the key feature of Buffer is publishing & scheduling posts. It allows you to schedule and send posts on each Social network. Also, you can plan and draft your posts, coordinate with your team and publish remarkable content that drives meaningful engagement on social media like Facebook, Instagram, Twitter, Pinterest, and LinkedIn, all from a single location.

With Meltwater, you can schedule and publish content to various social media channels, as well as draft them to review later, using a content calendar. You can also find popular social media images and videos to share on your feed.


Buffer has another feature named Respond. This feature helps to resolve customer support requests. This feature allows you to create an inbox for social media customer care where you can observe and respond to all social conversations. Furthermore, you can support requests across all media networks like Instagram, Facebook, and Twitter from one collaborative team inbox.

Meltwater allows you to reply to all your mentions and private messages quickly. You can also use save messages to use as templates for instant response. Along with that, it lets you respond to public conversations too.


As we know that team collaboration is a risky task on social media. Because on social media, every person in the team has access to all pages and acting as a moderate or administrator which can be a threat for you. But Buffer came up with another feature which is team collaboration that helps you to create a team and collaborate. In this way, you have full access to social networks and you can apply limitations on data accessibility. In another way, it also helps you in creating more good content on social media networks which can capture your customer attention. In this way, Team collaboration can also resolve customer problems and provide them a greater value proposition.

Meltwater enables you to work and plan your strategies together with your social media teams. You can grant specific user roles to each of the members so they can only view the customized workspace screens based on the roles. Your team can also respond to high volume conversations simultaneously.


Buffer also offers you Analyze where you can track and monitor the performance media accounts. In addition, it provides in-depth insights and detailed reports about your customer performance across social networks like Facebook and Instagram. You can also track individual posts and hashtags, see volume and response times. More, you can see and measure the performance of your team members.

Meltwater provides you with a complete analysis of your social media presence. You can measure relevant metrics such as the audience growth, engagement rate, and interaction ratios, etc of your social campaigns to help improve your performance. You can also track the performance of your competitors including their sentiment, engagement volumes, and scorecards. This can help you compare their strategy with yours and know your weaknesses against them. Furthermore, it allows you to have a better understanding of your targetted audience by providing information such as their gender, influence, location, interests, and average income. The analysis reports can be generated on a weekly, monthly or quarterly basis, and can be exported or scheduled to be delivered to your email inbox.


Meltwater lets you search for an unlimited number of topics related to your brand by using keywords or complex queries. The search provides broad results to help you identify current trends and key insights. You can also track significant events and important influencers that are relevant to your industry. It allows you to measure their mentions, engagements, and true reach to help you analyze how they work and connect with their followers. The results can be filtered by target audience or demographics of their followers as well as by their influence level, location, and gender, etc. Additionally. this data can be exported in multiple formats.


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