Snapchat is a popular social media app that allows users to send photos, videos, and messages that disappear after they are viewed.
What is Snapchat?
It was launched in 2011 and is known for its fun, casual, and creative communication, especially among young people and Gen Z.
Unlike other social media platforms, it focuses on temporary content. What you share (called a “Snap”) vanishes after being seen unless saved.
Key features include:
- Snapchat Stories – Share updates that last 24 hours
- Lenses & Filters – Fun effects for photos/videos
- Snapchat Streaks – Consecutive daily interactions between users
- Bitmoji & Chat – Custom avatars and messaging
- Snapchat Memories – Photos and videos from earlier
Why Do People Use Snapchat?
This app is widely used for youth engagement, influencer marketing, and interactive brand campaigns, making it a trendsetter in visual social media.
- Quick, fun communication with friends.
- Privacy — content disappears, making it feel less formal.
- Creative expression using filters, stickers, and drawings.
- Stay updated through Stories and Discover.
- Share moments instantly without curating a “perfect” feed.
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