LinkedIn Pulse Articles are long-form content pieces that professionals and thought leaders publish directly on LinkedIn.
What are LinkedIn Pulse Articles?
Launched initially as LinkedIn Pulse, this feature allows users to share insights, industry expertise, and personal experiences in the form of long articles with a broader audience. Unlike regular posts, these articles are searchable on LinkedIn and sometimes indexed by Google, increasing their visibility.
How Does It Work?
What is LinkedIn Pulse? LinkedIn’s built-in publishing platform lets professionals write in-depth articles on topics relevant to their industry. Writing LinkedIn Pulse articles helps users build credibility, engage their network, and attract potential clients or employers.
To publish on LinkedIn Pulse, go to your feed, click “Write an article,” and start crafting your content with images, formatting, and links. LinkedIn’s algorithm helps distribute these articles to relevant readers, especially if they generate engagement.
Why Should You Write LinkedIn Pulse Articles?
Publishing on LinkedIn Pulse offers several benefits:
- Establishes Authority – Sharing valuable insights positions you as a thought leader.
- Boosts Visibility – Articles appear in LinkedIn searches and can rank on Google.
- Encourages Engagement – Readers can like, comment, and share, expanding your reach.
- Supports Personal Branding – It’s an excellent way to showcase expertise in your niche.
How Are LinkedIn Pulse Articles Used on Social Media?
Many professionals share their LinkedIn Pulse articles across social media platforms like Twitter, Facebook, and Instagram Stories to drive more traffic. Others repurpose the content into short posts, threads, or carousels to increase engagement.
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