Staying consistent on LinkedIn is not a nice-to-have but a necessity. But let’s face it, it’s not everyone’s cup of tea. But here’s the good news: You don’t have to be on the screen 24/7 to maintain a strong presence. LinkedIn scheduling tools can save you time and effort. But scheduling posts will be tricky.
Stick around to know how to schedule LinkedIn posts and save time in 2025. Let’s get into the topic.
Step-by-Step Guide to Scheduling a LinkedIn Post
Scheduling LinkedIn posts is not as complicated as it may sound. With some understanding, you can schedule the posts on LinkedIn effortlessly and maintain a strong presence. You can use the built-in scheduling feature of LinkedIn or can use third-party scheduling tools as well.
Let’s learn how to schedule LinkedIn posts for free in 2025.
Schedule LinkedIn Posts with LinkedIn’s Scheduling Feature
LinkedIn offers a built-in tool to schedule LinkedIn posts in advance for up to 3 months. It is entirely free for both personal profiles and business pages. However, you can only schedule images, text, and video posts.
Here’s how to use it:
1. Create Your Post
You can start by clicking the “Start a post” section on your LinkedIn homepage or company page. Then, you can craft your post by adding text, images, and relevant hashtags.
2. Find the Schedule Icon
Once your post is ready, locate the clock icon next to the “Post” button. This icon will appear at the bottom right corner on desktop or the top right corner on mobile.
3. Set Your Date and Time
Clicking the clock icon opens a calendar where you can choose the date and time you want your post published. Schedule LinkedIn posts in advance by selecting a date and time that aligns with your target audience’s activity. LinkedIn allows scheduling within a 3-month window.
4. Review and Schedule
Once you’ve chosen the desired date and time, you can preview your post before scheduling by clicking ‘Next’ to ensure everything looks perfect and make any final edits. When everything looks good, click the “Schedule” button to set your post live at the chosen time.
Limitations of Built-in LinkedIn Scheduling
While the LinkedIn native scheduler is convenient, it does have some limitations. For example, you can’t schedule posts with features like events, jobs, polls, or carousels.
Moreover, there’s no option for bulk scheduling or advanced post-analytics. However, for simple scheduling needs, LinkedIn’s built-in tool is a great free option to get you started.
The Benefits of Scheduling LinkedIn Posts
Building a strong presence on LinkedIn requires consistent posting, but who has the time to create and publish content constantly? This is where scheduling LinkedIn posts becomes a game-changer.
Here’s how scheduling your posts can save you valuable time and keep you engaged on LinkedIn:
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- Time Efficiency: How scheduling reduces the daily burden of manual posting.
- Consistency is Key: Building credibility through regular content.
- Enhanced Strategy: Allows for better planning and alignment with content goals.
- Improved Analytics: Monitoring and optimizing posting times and engagement trends.
Schedule LinkedIn Posts Using SocialBu
While LinkedIn’s native scheduler is a handy option, you can consider exploring social media management tools for more advanced features and functionalities. However, one of the drawbacks of using LinkedIn post schedulers is their safety concern.
These platforms offer a wider range of capabilities to help you schedule LinkedIn posts in advance, manage other social media platforms simultaneously, and gain valuable insights into your content performance.
One such tool is SocialBu. Let’s explore how to schedule LinkedIn posts with SocialBu in a few easy steps:
1. Connect Your LinkedIn Account
You can begin by signing up for a free SocialBu account. Once registered, you can connect your LinkedIn profile or business page with SocialBu.
2. Create Your Post
Click the “New Post” button and craft your LinkedIn content. You can add text, images, and even videos. SocialBu allows you to schedule various post formats, unlike LinkedIn’s native tool.
3. Schedule Your Post
Choose your desired date and time for publication. SocialBu offers even more flexibility – you can schedule posts months in advance.
4. Manage and Optimize
SocialBu goes beyond basic scheduling. You can preview your post before publishing and manage multiple social media platforms within the same tool.
5. Schedule and Go
Once you’re happy with your post and schedule, click “Schedule” to set your LinkedIn post live at the chosen time. SocialBu will automatically publish it at optimal times and according to your settings.
SocialBu goes beyond simple scheduling. With SocialBu, you can:
- Schedule Multiple Posts in Advance: Save significant time by bulk-scheduling your content simultaneously. This ensures a consistent flow of content on your LinkedIn profile.
- Analyze Post Performance: Track key metrics like engagement, reach, and clicks to understand what resonates with your audience and optimize your future content strategy.
Manage Other Social Media Platforms: SocialBu allows you to manage and schedule posts for social media platforms like Twitter, Facebook, and Instagram. This will save time and streamline your overall social media presence.
Using SocialBu’s features, you can schedule LinkedIn posts effortlessly in advance.
Metrics to Track for Success
Posting on LinkedIn is not the last step. Instead, it’s the first step in building a personal brand and attracting your target audience. After posting on LinkedIn, here are some key metrics you should track to evaluate whether you’re in the right direction.
- Engagement rates
- Reach and impressions measure how widely your content reaches and audience growth.
- Content performance to analyze which type of content your audience likes.
- Optimization using insights to refine future content strategies.
Best Practices for Scheduling LinkedIn Posts
Here are the best practices for scheduling LinkedIn posts:
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Avoiding Common Pitfalls
Although scheduling posts on LinkedIn allows you to stay consistent, avoid these common mistakes to stand out:
- Don’t over-automate, or your audience will get a perception of robotic or out-of-touch.
- Posting without evaluating the trends
- Don’t overload the content
Conclusion
Here you go. Scheduling LinkedIn posts in advance is a game-changer. You have learned how to schedule LinkedIn posts in advance, both with the native tool and SocialBu. The valuable time-saving tips can help you maintain a consistent presence, build stronger connections, and achieve your professional goals on LinkedIn, all while saving precious time.
So, what are you waiting for? Schedule your LinkedIn posts with SocialBu today and see the difference.
FAQs
Can You Schedule Posts on LinkedIn?
Yes! LinkedIn offers a built-in scheduler for both personal profiles and business pages. You can schedule posts up to 3 months in advance. Besides this, SocialBu allows you to schedule LinkedIn posts and track their performance.
Is there a Free LinkedIn Scheduler?
Yes, LinkedIn’s native scheduler is free to use. However, for advanced features like bulk scheduling and analytics, you can use the SocialBu free trial.
Can you Schedule Sends on LinkedIn?
Currently, you cannot schedule features like sending direct messages or connection requests on LinkedIn. Scheduling focuses on post-publishing.
How Do I Set Up a Scheduler on LinkedIn?
There’s no separate setup needed. Simply start creating a post and look for the clock icon to access the scheduling options within the post editor.
Do scheduled LinkedIn posts get less engagement?
Schedule posts on LinkedIn after evaluating when your target audience is primarily active. This way, you’ll get high engagement.
What is the best posting schedule for LinkedIn?
The “best posting schedule” is an objective term and varies from person to person. The best posting schedule suits you best and helps you get high engagement.
