A Facebook Business Page is a public profile that allows businesses, brands, and organizations to create an official presence on Facebook. It provides tools for companies to engage with customers, showcase products or services, and run Facebook Ads.
What is a Facebook Business Page?
Unlike personal profiles, Business Pages come with analytics, call-to-action buttons, Messenger integration, reviews, and appointment scheduling. Businesses use them to build an audience, interact with customers, and promote content effectively.
Key Features
Some of the key features of a Business Page are as follows:
- Business Profile – Display your brand name, logo, cover photo, and contact details
- Posts & Updates – Share text, images, videos, and events to engage with followers
- Facebook Shops – Sell products directly through your page
- Insights & Analytics – Track performance, audience engagement, and post reach
- Advertising Options – Run Facebook ads to target specific audiences
- Messaging & Customer Service – Chat with customers via Facebook Messenger
- Call-to-Action (CTA) Button – Encourage users to “Shop Now,” “Contact Us,” or “Book Now”
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