What are Carousel Ads | Social Media Terms Glossary

Curious about carousel ads? These interactive, swipeable ads let brands show off multiple images or videos in one post.

What are Carousel Ads?

Carousel ads are a dynamic format that allows brands to display multiple images, videos, and calls to action within a single, swipeable post. Popular on platforms like Instagram and Facebook, these ads are designed to grab attention and keep users engaged by offering a versatile, interactive experience.

For example, whether brands aim to showcase a product catalog, tell a story, or guide viewers through a process, carousel ads provide the space to get creative while maximizing impact.

Moreover, with carousels, advertisers can share up to ten cards in one ad, each with its headline, description, and clickable link. This unique setup enables viewers to scroll through the content, making it easy to explore products, features, or services in a highly engaging way. The rotating effect resembles a carousel ride, which is how the format gets its name!

How Carousel Ads Work?

Marketers use Carousels to make browsing enjoyable and intuitive. Here’s how they function:

Ad Format: Each carousel has up to ten cards, including images, videos, or a mix. These cards are swipeable on mobile devices or scrollable on desktops.
Individual Customization: Notably, each card has its headline, description, and link. This allows you to direct viewers to specific landing pages and allows multiple CTAs in a single ad.
Interactive Display: Additionally, the swipe or scroll feature encourages users to engage with the ad actively. As they explore, they’re immersed in the brand’s content without leaving the platform.
Multi-Platform Compatibility: Finally, Instagram carousel ads, along with those on Facebook and LinkedIn, are easily accessible across devices, including smartphones, tablets, and laptops.

How Do Companies Use Carousels?

Carousel ads are a go-to choice for companies across industries due to their flexibility and engaging nature. Here’s how businesses leverage them:

E-commerce Product Showcases: Retailers frequently use carousel ads to display multiple products in a single ad, allowing users to browse their catalog and click directly to purchase.
Storytelling: Companies use cohesive imagery or videos to tell a story or demonstrate a step-by-step process.
Highlighting Features: Tech and service-based companies often break down key features or benefits of their offerings in a carousel format.
Customer Testimonials: Similarly, you can display success stories or reviews from satisfied customers on carousel ads.
Event Promotion: Brands use carousel ads to promote upcoming events or offers by including details across multiple cards.

As a result, Instagram and Facebook’s carousel formats are especially popular for driving higher engagement and better conversions compared to traditional static ads. By blending creativity with functionality, these ads allow businesses to connect with their audience in a way that feels less intrusive and more interactive.