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Sencha (煎茶) is Japan’s everyday green tea, known for its fresh aroma, gentle sweetness, grassy flavor, and balanced umami. People drink it at home, in offices, with meals, and at...
Asamushi Sencha (浅蒸し煎茶) is a lightly steamed Japanese green tea known for its elegant leaf shape, clear liquor, vivid fragrance, refreshing astringency, and delicate finish. T...
Fukamushi Sencha (深蒸し煎茶) is a deep-steamed Japanese green tea known for its cloudy green color, mellow umami, soft bitterness, and full-bodied taste. The word fukamushi means...
Kabusecha (かぶせ茶) is a Japanese green tea made from tea plants shaded for a relatively short period before harvest, commonly around one week. Shading gives the leaves a deeper g...
Matcha has become one of the world s most loved green teas celebrated for its vibrant colour smooth flavour and centuries old Japanese heritage As more consumers embrace matcha as...
A Cup Of has unveiled its first full-fledged space near Petaling Street, serving thoughtful Japanese tea-based drinks and desserts in Kompleks Selangor.Explore choices like hojicha...
The Green Edit High Tea presents a contemporary take on the classic high tea, leaning right into the flavour of the moment: matcha.
The global matcha boom represents a major structural transition for Japan's tea sector, one that brings significant opportunity as well as uncertainty. The post Matcha is everywher...
West Africa has embraced Chinese green tea – from government offices in Mauritania to roadside stalls in Senegal, Mali and Niger, it is at the heart of a tradition that brings peop...
Matcha is surging in popularity, but what exactly is it? Learn about its origins, traditions, and benefits, as well as its etymology and cultivation process.
From the perspective of Chinese tea culture, which is accustomed to “clear green tea infusions and unsweetened bitterness,” people encountering Korean “traditional tea” for the fir...
A premium green tea product primarily manufactured in Japan, China and Vietnam, matcha is currently facing a global shortage due to skyrocketing worldwide demand
Tokyo Tea is a bright green spin on Long Island Iced Tea made with Midori melon liqueur. It’s sweet, citrusy,…
Hoshi is a university project that involved developing the visual identity and packaging for a ceremonial matcha brand from the...
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