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Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital a...
The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Pr...
Как устроен аукцион: от запроса SSP до победы максимальной ставки через RTB. Зачем нужен Header Bidding и где паблишер теряет деньги при отсутствии конкуренции между SSP. Читать д...
The adtech firm’s offerings compete with Criteo.
TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its...
The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s Agent...
Landmark collaboration enables brands and agencies to access high-attention ad moments inside live sports and on-demand video through programmatic workflows, helping publishers gen...
HilltopAds, one of the best ad networks for advertisers, has introduced Smart CPM for Popunder campaigns, an automated bidding model designed to help advertisers manage a smarter w...
For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers,...
ReBid launches agentic AI-powered tool to benchmark creative performance
ReBid launches agentic AI-powered tool to benchmark creative performance
Fastvertising Puts Real-Time Cultural Moments in Every Marketers Hands
Fastvertising Puts Real-Time Cultural Moments in Every Marketers Hands
Revalytics.ai announced the launch of "Real-Time Revenue Control," a new AI-powered approach designed to help home service businesses detect and prevent revenue loss as it happens....
End-To-When? Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of campaigns are just too complex for AI to handle on...
DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its cl...
S4 Capital's Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.
Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done....
Publishers have spent years stuffing bid requests with more signals without knowing which ones actually move the needle. Amazon Publisher Services wants to change that. At its annu...
Advertisers can now optimize campaigns in-flight using daily visit signals InMarket, the leader in real-time marketing and measurement, announced a new strategic partnership with Y...
В первой части мы обсуждали экосистему программатик рекламы. Получился довольно больший лонгрид, с быстрым обзором самых основных частей. Сегодня идем глубже и останавливаемся искл...
It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data betw...
Unlocking New Open Internet Content Environments for Global Advertisers
Per-click pricing is the advertising auction travel already competes in. ChatGPT just pulled up a chair.
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