Puma Marketing Strategy & Campaigns: Bold Branding in Action
It all starts with that iconic leaping cat— fast and impossible to ignore. Rather than an ordinary streetwear brand, Puma is a cultural force that knows how to turn moments into m...
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It all starts with that iconic leaping cat— fast and impossible to ignore. Rather than an ordinary streetwear brand, Puma is a cultural force that knows how to turn moments into m...
The plateless Deviate Pure Nitro arrives as a competitor for the Adidas Evo SL and Asics Superblast 3.
The PUMA Speedcat Mule has finally arrived in the Philippines. Championed by global icon Rosé, the new silhouette embodies effortless style, reimagined with a breezy, backless desi...
Puma and A$AP Rocky have linked up for a fresh take on their classic suede sneaker. After going left field with his previous collection, the Harlem rapper went old school with his...
Puma is lightening up Deviate with the upcoming PUMA Deviate Pure Nitro “White/Red.” Dropping on June 4, 2026, the shoe will launch at select retailers and directly from Puma.com i...
The experiential space revealed the German athletic brand’s new Ultra Nitro 7 sneaker.
Tyrese Haliburton’s first signature sneaker is getting a pared-back “Triple White” treatment that puts the Hali 1’s shape and construction front and center. Rather than relying on...
Sports company PUMA has appointed experienced industry leader Marcia Dos Santos as Vice President BU Core, effective 15 July. In this newly created role, she will report directly t...
PUMA has unveiled the Activate NITRO™ TR HYROX, a new training shoe specially engineered to support athletes preparing for HYROX competition. The perfect training companion to PUMA...
A$AP Rocky and PUMA are continuing to expand their growing footwear partnership with the introduction of a new slip-on silhouette perfect for the warmer months... © Sneaker N...
Salehe Bembury’s PUMA Velum NITRO “Akita” design is simplistic, allowing the colorways to speak for itself. Inspired by the Japanese breed of dog, the colorways revolves around ric...
A$AP Rocky is giving the Puma Mostro 3D a mule update, turning the spiked silhouette into a laceless slip-on without sanding down its weirder edges. The A$AP Rocky x Puma Mostro 3D...
Tyrese Haliburton’s first PUMA signature shoe gets a more low-key option with the upcoming PUMA Hali 1 “Navy”, expected to release in Summer 2026. The pair will launch through PUMA...
Global sportswear company Puma SE has appointed Marcia Dos Santos as Vice President, Business Unit (BU) Core, strengthening its leadership team following a recent organizational re...
The hiring of Dos Santos comes after Puma created dedicated teams for its sportstyle and core businesses earlier this year.
Article by Peter Stuart and Sam WinebaumPuma Deviate Pure NITRO ($150)CLICK to Read more »
Sports company PUMA has appointed experienced industry leader Marcia Dos Santos as Vice President BU Core, effective 15 July. In this newly created role, she will report directly t...
Select retailers have the PUMA MB.05 Low “Bluemazing” scheduled to release June 19, 2026, with a $120 price tag. For now, that date applies to early retailer listings. PUMA has not...
PUMA is bringing PROJECT3, its sub-elite running program, to the 2026 Berlin and Chicago Marathons for the first time. Following an enormously successful string of results since PR...
This PUMA MB.05 Lo “Team Bank” Colorway collection is designed to slot LaMelo Ball’s fifth signature shoe into a more game-ready role. Coming in Black, White, “Dark Amethyst,” and...
The style will be available in two colorways starting on May 21.
PUMA has unveiled a new teal colourway of its best-selling HYROX race day shoe, Deviate NITROâ„¢ Elite HYROX. Available exclusively at the 2026 HYROX World Championships in Stockho...
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